App Store Paying Users


What is an App Store Paying User?
The “App Store Paying Users” metric refers to the number of unique users, based on their Apple IDs, that have paid for one or more of your apps and/or in-app app purchases in the iOS Store.
Let’s pretend you have two apps in the Apple App Store, one is available for free, and the other costs $2.99. The free app, however, offers a $0.99 in-app purchase, while the paid app doesn’t offer any in-app purchases. To date, 2,000 people have downloaded your free app. Of those, 1,300 have made an in-app purchase. At the same time, 500 people have bought your second app for $2.99. In this example, you would have 1,800 App Store paying users.
To view App Store proceeds per paying user, click “Proceeds” in the Metrics tab and compare the information you find to the number of Paying Users your app has.
Navigate between the letters to explore additional glossary terms:
- a
- b
- c
- d
- e
- f
- g
- h
- i
- j
- k
- l
- m
- n
- o
- p
- q
- r
- s
- t
- u
- v
- w
- x
- y
- z
- SKAdNetwork
- Sessions Per Active Device
- Sales Per Paying User
- Google Play Search
- Apple Search Ads
- App Store Subtitle
- App Store Seasonality
- App Store Search
- App Store Screenshots
- App Store Screenshot View Rate
- App Store Sales
- App Store Analytics: Standard Downloads
- App Store Analytics: Source Type
- App Store Analytics: App Store Sessions
- App Size
- Replicated App Store Page
- Re-engagement
- Google Play Third-party Referral
- Google Play Ranking
- App Store Web Referral
- App Store Reviews
- App Store Review Engagement Rate
- App Store Redownloads
- App Store Ratings
- App Store Ranking
- App Store App Referral
- App Store Analytics: Region
- App Retention Rate
- Product Page Conversion Rate
- Proceeds Per Paying Users
- Pre/Post App Store Tests
- Google Play Product Page
- Google Play Personalization
- Apple’s Product Page Optimization (PPO)
- App Store Product Page Views (Unique Devices)
- App Store Product Page Views
- App Store Product Page
- App Store Proceeds
- App Store Preview Videos
- App Store Pre-Orders
- App Store Pre-Launch
- App Store Personalization
- App Store Page Scroll Rate
- App Store Analytics: Purchasable Item
- App Store Analytics: Product Page
- App Store Analytics: Pre Orders
- App Store Analytics: Platform Version
- App Store Analytics: Page Type
- Paid App User Acquisition
- Organic User Acquisition
- Explorative Users
- Decisive Users
- App Store Update
- Keyword Localization
- Google Play Keywords
- App Store Keywords Research
- App Store Keywords
- App Store and Google Play Keywords Optimization
- In-App Events
- App Store In-App Purchases
- App Store Impressions (Unique Devices)
- App Store Impressions
- App Store Icon
- App Store Analytics: Installations
- App Install Rates
- App Influencer Marketing
- Google Play Short Description
- Google Play Long Description
- App Store Description Read Rate
- App Store App Description
- App Store Analytics: Device
- App Store Analytics: App Store Deletions
- App Store Analytics: App Download Date
- Google Play Creatives
- Cost per Install
- Apple’s Custom Product Pages
- App Store Culturalization
- App Store Creatives
- App Store Conversion Rate
- App Store Categories
- App Store Analytics: Campaign
- App Store Analytics: App Store Crashes
- App Conversion Rate
- App Clip Sessions
- App Clip Installations
- App Clip Crashes
- App Clip Card Views (Unique)
- App Clip Card Views
- App Clip Active Devices
- Attribution
- Apple Arcade
- Apple App Store Connect
- App Store Optimization (ASO)
- App Store Audience Testing
- App Store Analytics: App Version
- App Store Analytics: App Store Active Devices
- App Store Analytics: App Referrer
- App Store Analytics: Active In Last 30 Days
- App Store Acquisition Channels
- App Store A/B testing
- A/B Testing Statistics
Related Terms
-
Decisive Users
Decisive users are visitors that upon landing on an App Store or Google Play Store product page make minimal engagement before deciding to install or drop.
-
Explorative Users
Explorative users are visitors that upon landing on a store page explore the content that’s presented to them before making the decision to install or drop.
Related Resources

Episode #26: Growing Your App While Building Credibility with Jeff Perkins

The Complete iOS 15 App Store Optimization (ASO) Guide
