App Store Impressions
What are App Store Impressions? Get the full definition and learn more about the mobile growth realm.
What are App Store Impressions?
The “App Store Impressions” metric measures the number of times your app is viewed on the Today, Games, Apps, and Search tabs of the Apple App Store, as well as on your app’s product page. In other words, it measures the visibility of your app(s).
This information is essential when evaluating revenue-oriented metrics such as your app’s conversion rate. We should mention that Apple only registers an impression if an app is viewed for more than one second at a time. This makes the “The App Store Impressions” metric much more valuable. Why? Because users who scroll past your app in the iOS Store, but don’t stop to learn more about it, aren’t factored in. As such, your “Impressions” numbers will be more reliable.
Read more about App Store Impressions: Unique Devices.
Navigate between the letters to explore additional glossary terms:
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- SKAdNetwork
- Sessions Per Active Device
- Sales Per Paying User
- Google Play Search
- Apple Search Ads
- App Store Subtitle
- App Store Seasonality
- App Store Search
- App Store Screenshots
- App Store Screenshot View Rate
- App Store Sales
- App Store Analytics: Standard Downloads
- App Store Analytics: Source Type
- App Store Analytics: App Store Sessions
- App Size
- Replicated App Store Page
- Re-engagement
- Google Play Third-party Referral
- Google Play Ranking
- App Store Web Referral
- App Store Reviews
- App Store Review Engagement Rate
- App Store Redownloads
- App Store Ratings
- App Store Ranking
- App Store App Referral
- App Store Analytics: Region
- App Retention Rate
- Product Page Conversion Rate
- Proceeds Per Paying Users
- Pre/Post App Store Tests
- Google Play Product Page
- Google Play Personalization
- Apple’s Product Page Optimization (PPO)
- App Store Product Page Views (Unique Devices)
- App Store Product Page Views
- App Store Product Page
- App Store Proceeds
- App Store Preview Videos
- App Store Pre-Orders
- App Store Pre-Launch
- App Store Personalization
- App Store Paying Users
- App Store Page Scroll Rate
- App Store Analytics: Purchasable Item
- App Store Analytics: Product Page
- App Store Analytics: Pre Orders
- App Store Analytics: Platform Version
- App Store Analytics: Page Type
- Paid App User Acquisition
- Organic User Acquisition
- Explorative Users
- Decisive Users
- App Store Update
- Keyword Localization
- Google Play Keywords
- App Store Keywords Research
- App Store Keywords
- App Store and Google Play Keywords Optimization
- In-App Events
- App Store In-App Purchases
- App Store Impressions (Unique Devices)
- App Store Icon
- App Store Analytics: Installations
- App Install Rates
- App Influencer Marketing
- Google Play Short Description
- Google Play Long Description
- App Store Description Read Rate
- App Store App Description
- App Store Analytics: Device
- App Store Analytics: App Store Deletions
- App Store Analytics: App Download Date
- Google Play Creatives
- Cost per Install
- Apple’s Custom Product Pages
- App Store Culturalization
- App Store Creatives
- App Store Conversion Rate
- App Store Categories
- App Store Analytics: Campaign
- App Store Analytics: App Store Crashes
- App Conversion Rate
- App Clip Sessions
- App Clip Installations
- App Clip Crashes
- App Clip Card Views (Unique)
- App Clip Card Views
- App Clip Active Devices
- Attribution
- Apple Arcade
- Apple App Store Connect
- App Store Optimization (ASO)
- App Store Audience Testing
- App Store Analytics: App Version
- App Store Analytics: App Store Active Devices
- App Store Analytics: App Referrer
- App Store Analytics: Active In Last 30 Days
- App Store Acquisition Channels
- App Store A/B testing
- A/B Testing Statistics
Related Terms
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A/B Testing Statistics
A/B testing statistics refers to the statistical model used in the conduction of an A/B test.
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App Store A/B testing
App Store A/B testing is the science of running an experiment on elements inside a product page on the app stores in order to compare two or more variants.
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