App Store Screenshots

App Store screenshots are the main visual element within the App Store product page.

What are App Store Screenshots?

App Store screenshots are the main visual element within the App Store product page. They take most of the real estate in the first impression (the above-the-fold section of an app store product page). About 70% of users, on average, never explore the page further.

Apple allows developers to upload up to 10 screenshots that’ll appear within the screenshot gallery. The gallery can be either in a landscape orientation or a portrait orientation.

App Store Screenshot Requirements

Requirements for iPhone Xs Max/XR (6.5-Inch Super Retina Display)

  • 1242 x 2688 pixels for portrait
  • 2688 x 1242 pixels for landscape
  • Accepted formats: jpg, png

Requirements for iPhone X/Xs (5.8-Inch Super Retina Display)

  • 1125 x 2436 pixels for portrait
  • 2436 x 1125 pixels for landscape
  • Accepted formats: jpg, png

Requirements for iPhone 6 Plus/7 Plus/8 Plus (5.5-Inch Retina Display)

  • 1242 x 2208 pixels for portrait
  • 2208 x 1242 pixels for landscape
  • Accepted formats: jpg, png

Requirements for iPhone 6/7/8 (4.7-Inch Retina Display)

  • 750 x 1334 pixels for portrait
  • 1334 x 750 pixels for landscape
  • Accepted formats: jpg, png

Requirements for iPhone 5 (4-Inch Retina Display)

  • 640 x 1096 pixels for portrait (without status bar)
  • 640 x 1136 pixels for portrait (full screen)
  • 1136 x 600 pixels for landscape (without status bar)
  • 1136 x 640 pixels for landscape (full screen)
  • Accepted formats: jpg, png

Minimum Requirements for iPad (12.9-Inch Retina Display)

  • 2048 x 2732 pixels for portrait
  • 2732 x 2048 pixels for landscape
  • Accepted formats: jpg, png

Requirements for Apple Watch

  • 312 x 390 pixels
  • Accepted formats: jpg, png

Why App Store Screenshots are Important

As about 70% of users (Decisive Users) will never go past the first impression view of an app store product page, the screenshots will be the main visual element they’ll interact with. 

The App Store screenshots are crucial for conveying your most important messages and the app’s unique selling points to potential users through the use of creative assets, art, and text captions. 

App Store Screenshots and ASO

Given their importance for conveying messages and convincing users to install your app, app store screenshots are one of the most important creative elements when considering app store conversion rate optimization. 

Screenshots can be designed in multiple design styles and convey multiple marketing messages, such as gameplay, lifestyle, characters, features and benefits, and more. 

The screenshots are one of the most important assets to test regularly through App Store testing.

Related Terms

  • Google Play Creatives
    Google Play creatives are all the visual elements that appear in a Google Play product page.
  • Google Play Product Page
    The Google Play product page is the landing page for a mobile app or game distributed and published on the Google Play store.
  • Google Play Short Description
    The Google Play short description is a sentence that’ll appear in the first impression of your Google Play product page below the screenshot.