Preloaded Apps
What are Preloaded Apps? Get the full definition and learn more about the mobile growth realm with Storemaven's glossary.
What are Preloaded Apps?
Preloaded apps are exactly what they sound like: mobile apps that device manufacturers (think Apple and Samsung) install on devices before they sell them to customers.
Preloaded apps on iPhone devices include Messages, Safari, Podcasts, and Maps. Preloaded apps on Samsung devices include Amazon, Android Pay, and Google Chrome.
Preloaded apps have become a viable user acquisition strategy in recent years. By working with original equipment manufacturers (OEMs), app developers can get their apps and/or games into the hands of additional users, boosting brand awareness and potential revenue.
While most preloaded apps are added at the factory level, modern technology allows advertisers to add their apps to only the specific devices that show the most promise.
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- User Segmentation
- User Acquisition for Mobile Apps
- Paid App User Acquisition
- Organic User Acquisition
- Explorative Users
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- App Store Update
- Supply Side Platform
- Software Development Kit (SDK)
- Soft Launch
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- Google Play Search
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- App Store Subtitle
- App Store Seasonality
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- App Store Screenshots
- App Store Screenshot View Rate
- App Store Sales
- App Store Analytics: Standard Downloads
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- App Size
- Rewarded Video Ads
- Return on Ad spend (ROAS)
- Replicated App Store Page
- Real-Time Bidding (RTB)
- Re-engagement
- Google Play Third-party Referral
- Google Play Ranking
- App Store Web Referral
- App Store Reviews
- App Store Review Engagement Rate
- App Store Redownloads
- App Store Ratings
- App Store Ranking
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- App Retention Rate
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- Proceeds Per Paying Users
- Pre/Post App Store Tests
- Post-Install Event
- Playable Mobile Ads
- Performance Marketing
- Pay Per Install
- Google Play Product Page
- Google Play Personalization
- Apple’s Product Page Optimization (PPO)
- App Store Product Page Views (Unique Devices)
- App Store Product Page Views
- App Store Product Page
- App Store Proceeds
- App Store Preview Videos
- App Store Pre-Orders
- App Store Pre-Launch
- App Store Personalization
- App Store Paying Users
- App Store Page Scroll Rate
- App Store Analytics: Purchasable Item
- App Store Analytics: Product Page
- App Store Analytics: Pre Orders
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- Monthly Active Users (MAU)
- Mobile Growth
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- Mobile Game Marketing
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- Mobile App Retention
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- Mobile App Advertising
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- Mobile App Growth
- Average Revenue Per Paying User (ARPPU)
- Average Revenue Per Daily Engaged User (ARPDEU)
- Average Revenue Per Daily Active User (ARPDAU)
- Attribution
- ARPU – Average Revenue Per User
- Apple Arcade
- Apple App Store Connect
- App Store Optimization (ASO)
- App Store Audience Testing
- App Store Analytics: App Version
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- Keyword Localization
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- In-App Events
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- Identifier for Advertisers (IDFA)
- App Store In-App Purchases
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- App Install Rates
- App Influencer Marketing
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- Google Play Points
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- Deep Linking
- Daily Active Users (DAU)
- App Store Description Read Rate
- App Store App Description
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- Cross Promotion
- Cost Per View (CPV)
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- Casual Games
- Apple’s Custom Product Pages
- App Store Culturalization
- App Store Creatives
- App Store Conversion Rate
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- App Store Analytics: App Store Crashes
- App Conversion Rate
- App Clip Sessions
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- App Clip Card Views (Unique)
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- App Clip Active Devices
Related Terms
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Native Ads
What are Native Ads? Get the full definition and learn more about the mobile growth realm with Storemaven's glossary.
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Mobile Game Marketing
What is Mobile Game Marketing? Get the full definition and learn more about the mobile growth realm with Storemaven's glossary.
-
Offerwall Ads
What are Offerwall Ads? Get the full definition and learn more about the mobile growth realm with Storemaven's glossary.
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