Google Play Developer Console


What is Google Play Developer Console
Google Play Developer Console is the platform that Google provides for Google Play and Android developers to publish – and of particular interest to ASO teams – to monitor their app’s performance in the Google Play store. As Google explains, by using the platform it’s possible to: “Publish your apps and games with the Google Play Console and grow your business on Google Play. Benefit from features that help you improve your app’s quality, engage your audience, earn revenue, and more.”
Why the Google Play Developer Console is Important
The Google Play console allows app developers and marketers to better understand how their apps are performing in terms of growth, technical performance such as crashes or display issues, and financials. The console offers acquisition reports and detailed analysis which can help app devs / marketers find out how well an app is really performing.
The platform is important as it provides developers with access to first party data (trustworthy information collected about an app’s audience that comes straight from Google Play) that highlights the real performance of an app. The console allows the monitoring of conversion rates (CVR); it shows the number of impressions an app listing receives and the number of installs an app receives from different sources over time. The user acquisition reports found in the console show data on how an app is getting its growth such as users’ origins in terms of source. (Google Play shows users’ traffic source, for example whether organic ‘explore traffic’ or paid traffic from ‘third party referrals’).
Having access to deep analysis contributes to an understanding of an app’s performance in terms of growth.
However, the data is limited. It’s not possible to see attribution (the science of attributing a user to its source) at the campaign ad level, just at the source level, which is why Mobile Measurement Partners (MMP’s) exist- to bridge the gap between them.
Google Play Developer Console and ASO
The Google Play console allows app devs / marketers to monitor their CVR and organic performance in the most accurate way- with data driven analysis.
A pillar of ASO is discoverability and one of the key factors that affects it is the volume of first time installs; the fact that the platform provides that data makes it a vital tool for ASO teams.
Industry experts know that Google takes first time installs into account when they’re making all their ranking and featuring decisions in their store. MMP’s, who also provide tools for analysis can only show the number of users who installed and launched, they can’t differentiate. If these users were to be taken into account it would be impossible to view the figure as a true representation of first time installs which means that the first install data from Google is more valuable to ASO teams. In order to really understand and improve CVR, it’s vital to know exact first time install figures.
The console platform ultimately provides the tools for teams to monitor organic performance. ASO teams must have the stats in order to Increase impressions and installs, and monitor CVR over time. Only by analyzing these are ASO teams able to identify any areas of an app’s listing that need attention or improvement and show where an app is successful, in order to iterate those elements and place them elsewhere on the product page.
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- User Segmentation
- User Acquisition for Mobile Apps
- Paid App User Acquisition
- Organic User Acquisition
- Explorative Users
- Decisive Users
- App Store Update
- Supply Side Platform
- Software Development Kit (SDK)
- Soft Launch
- SKAdNetwork
- Sessions Per Active Device
- Sales Per Paying User
- Google Play Search
- Apple Search Ads
- App Store Subtitle
- App Store Seasonality
- App Store Search
- App Store Screenshots
- App Store Screenshot View Rate
- App Store Sales
- App Store Analytics: Standard Downloads
- App Store Analytics: Source Type
- App Store Analytics: App Store Sessions
- App Size
- Rewarded Video Ads
- Return on Ad spend (ROAS)
- Replicated App Store Page
- Real-Time Bidding (RTB)
- Re-engagement
- Google Play Third-party Referral
- Google Play Ranking
- App Store Web Referral
- App Store Reviews
- App Store Review Engagement Rate
- App Store Redownloads
- App Store Ratings
- App Store Ranking
- App Store App Referral
- App Store Analytics: Region
- App Retention Rate
- Product Page Conversion Rate
- Proceeds Per Paying Users
- Preloaded Apps
- Pre/Post App Store Tests
- Post-Install Event
- Playable Mobile Ads
- Performance Marketing
- Pay Per Install
- Google Play Product Page
- Google Play Personalization
- Apple’s Product Page Optimization (PPO)
- App Store Product Page Views (Unique Devices)
- App Store Product Page Views
- App Store Product Page
- App Store Proceeds
- App Store Preview Videos
- App Store Pre-Orders
- App Store Pre-Launch
- App Store Personalization
- App Store Paying Users
- App Store Page Scroll Rate
- App Store Analytics: Purchasable Item
- App Store Analytics: Product Page
- App Store Analytics: Pre Orders
- App Store Analytics: Platform Version
- App Store Analytics: Page Type
- Monthly Active Users (MAU)
- Mobile Growth
- Mobile Game Monetization
- Mobile Game Marketing
- Mobile Game Business Model
- Mobile Delivery Platform
- Mobile Bid Adjustment
- Mobile Attribution Window
- Mobile Attribution Manipulation
- Mobile App Retention
- Mobile App Onboarding
- Mobile App Monetization
- Mobile App Advertising
- Mobile Ad Viewability
- Mobile Ad Fraud
- Mobile App Growth
- Average Revenue Per Paying User (ARPPU)
- Average Revenue Per Daily Engaged User (ARPDEU)
- Average Revenue Per Daily Active User (ARPDAU)
- Attribution
- ARPU – Average Revenue Per User
- Apple Arcade
- Apple App Store Connect
- App Store Optimization (ASO)
- App Store Audience Testing
- App Store Analytics: App Version
- App Store Analytics: App Store Active Devices
- App Store Analytics: App Referrer
- App Store Analytics: Active In Last 30 Days
- App Store Acquisition Channels
- App Store A/B testing
- Ad Unit
- Ad Server
- Ad Revenue
- Ad Network
- Ad Mediation
- Ad Impression
- Ad Exchange
- A/B Testing Statistics
- Keyword Localization
- K-Factor
- Google Play Keywords
- App Store Keywords Research
- App Store Keywords
- App Store and Google Play Keywords Optimization
- Interstitial Ads
- Interactive Ads
- Installs Per Mille (IPM)
- In-App Events
- In-App Bidding
- In-App Advertising
- Identifier for Advertisers (IDFA)
- App Store In-App Purchases
- App Store Impressions (Unique Devices)
- App Store Impressions
- App Store Icon
- App Store Analytics: Installations
- App Install Rates
- App Influencer Marketing
- Growth Loop
- Google Play Points
- Google Play Pass
- Google Play Experiments
- Google Advertising ID (GAID)
- Gametech (Game Technology)
- Game Bundles
- Google Play Short Description
- Google Play Long Description
- Deep Linking
- Daily Active Users (DAU)
- App Store Description Read Rate
- App Store App Description
- App Store Analytics: Device
- App Store Analytics: App Store Deletions
- App Store Analytics: App Download Date
- Google Play Creatives
- CTR (Click Through Rate)
- Cross Promotion
- Cost Per View (CPV)
- Cost Per Mille (CPM)
- Cost per Install
- Cost Per Engagement (CPE)
- Cost Per Completed View (CPCV)
- Cost Per Click (CPC)
- Cost Per Action (CPA)
- Churn Rate
- Casual Games
- Apple’s Custom Product Pages
- App Store Culturalization
- App Store Creatives
- App Store Conversion Rate
- App Store Categories
- App Store Analytics: Campaign
- App Store Analytics: App Store Crashes
- App Conversion Rate
- App Clip Sessions
- App Clip Installations
- App Clip Crashes
- App Clip Card Views (Unique)
- App Clip Card Views
- App Clip Active Devices
Related Terms
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Google Play Long Description
The Google Play long description is a full paragraph of text describing an app or game that appears on a product page.
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Google Play Explore
Google Play Explore is an organic traffic source that includes all visitors arriving at an app listing while exploring and navigating.
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Google Play Featuring
Google Play Featuring refers to an app being ‘featured’ on the Google Play Store in one of a number of different types of featured apps lists.
Related Resources

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