App Store Behavior


What is App Store Behaviour
To put it simply, App Store behavior is the science of understanding how users engage with app store pages. By taking a deeper look at user journeys and how they react to the options marketers present them, we can understand how we impact user behavior.
After analyzing millions of user sessions, we’re able to break users into two behavior categories:
1. Decisive users makeup around 60-70% of all users. These folk will arrive at an App Store product page, take a glance at the first impression they’re presented with (visuals and text above the fold) for a duration of three to six seconds. At this point, the decisive user will either install the app or drop from the page without exploring any further.
2. Explorative users. These users are happy to explore the information that’s on offer in order to make a decision; they will actually scroll through the gallery, watch videos if there are any, look down the page below the fold, read the reviews and the description. All of this normally takes between six to twelve seconds.
Why App Store Behavior is Important
What does this all mean? It means that by putting effort into understanding who your audience is, by analyzing their behavior and spotting their trends, app developers can make marketing decisions based on knowledge. No more guessing.
App Store behavior is important simply because without it, app developers would be in the dark, as would ASO experts who would be unable to make informed decisions about what on a product page should be optimized and why. Without researching quantitative data of user journeys to analyze what users are doing on the app store product page, an app’s audience would be an enigma and it would be down to pot luck or guesswork as to which app store creatives were successful and why.
Understanding App Store behavior means it’s possible to pinpoint which creatives / messaging hit the right notes with users (optimization) and where they’re best placed. This will help improve the conversion rate and minimize the chances of users dropping without installing.
App Store Behavior and ASO
ASO relies on the analysis of data. By understanding that for decisive users, a product page only has a maximum of six seconds in order to engage in time, so it is the job of an ASO expert to know what should be shown immediately to optimize a user’s first impression.
Here at Storemaven we have optimizing insights on tons of data: which creative strategies are most likely to work in different markets and categories, which orientation (portrait or landscape) is favored or which combination of creatives (videos and/or images etc) leads to healthy install numbers. By capitalizing on user behavior data, it’s possible to improve conversion rates which is one of the pillars of app success.
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Navigate between the letters to explore additional glossary terms:
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- User Segmentation
- User Acquisition for Mobile Apps
- Paid App User Acquisition
- Organic User Acquisition
- Explorative Users
- Decisive Users
- App Store Update
- Supply Side Platform
- Software Development Kit (SDK)
- Soft Launch
- SKAdNetwork
- Sessions Per Active Device
- Sales Per Paying User
- Google Play Search
- Apple Search Ads
- App Store Subtitle
- App Store Seasonality
- App Store Search
- App Store Screenshots
- App Store Screenshot View Rate
- App Store Sales
- App Store Analytics: Standard Downloads
- App Store Analytics: Source Type
- App Store Analytics: App Store Sessions
- App Size
- Rewarded Video Ads
- Return on Ad spend (ROAS)
- Replicated App Store Page
- Real-Time Bidding (RTB)
- Re-engagement
- Google Play Third-party Referral
- Google Play Ranking
- App Store Web Referral
- App Store Reviews
- App Store Review Engagement Rate
- App Store Redownloads
- App Store Ratings
- App Store Ranking
- App Store App Referral
- App Store Analytics: Region
- App Retention Rate
- Product Page Conversion Rate
- Proceeds Per Paying Users
- Preloaded Apps
- Pre/Post App Store Tests
- Post-Install Event
- Playable Mobile Ads
- Performance Marketing
- Pay Per Install
- Google Play Product Page
- Google Play Personalization
- Apple’s Product Page Optimization (PPO)
- App Store Product Page Views (Unique Devices)
- App Store Product Page Views
- App Store Product Page
- App Store Proceeds
- App Store Preview Videos
- App Store Pre-Orders
- App Store Pre-Launch
- App Store Personalization
- App Store Paying Users
- App Store Page Scroll Rate
- App Store Analytics: Purchasable Item
- App Store Analytics: Product Page
- App Store Analytics: Pre Orders
- App Store Analytics: Platform Version
- App Store Analytics: Page Type
- Monthly Active Users (MAU)
- Mobile Growth
- Mobile Game Monetization
- Mobile Game Marketing
- Mobile Game Business Model
- Mobile Delivery Platform
- Mobile Bid Adjustment
- Mobile Attribution Window
- Mobile Attribution Manipulation
- Mobile App Retention
- Mobile App Onboarding
- Mobile App Monetization
- Mobile App Advertising
- Mobile Ad Viewability
- Mobile Ad Fraud
- Mobile App Growth
- Average Revenue Per Paying User (ARPPU)
- Average Revenue Per Daily Engaged User (ARPDEU)
- Average Revenue Per Daily Active User (ARPDAU)
- Attribution
- ARPU – Average Revenue Per User
- Apple Arcade
- Apple App Store Connect
- App Store Optimization (ASO)
- App Store Audience Testing
- App Store Analytics: App Version
- App Store Analytics: App Store Active Devices
- App Store Analytics: App Referrer
- App Store Analytics: Active In Last 30 Days
- App Store Acquisition Channels
- App Store A/B testing
- Ad Unit
- Ad Server
- Ad Revenue
- Ad Network
- Ad Mediation
- Ad Impression
- Ad Exchange
- A/B Testing Statistics
- Keyword Localization
- K-Factor
- Google Play Keywords
- App Store Keywords Research
- App Store Keywords
- App Store and Google Play Keywords Optimization
- Interstitial Ads
- Interactive Ads
- Installs Per Mille (IPM)
- In-App Events
- In-App Bidding
- In-App Advertising
- Identifier for Advertisers (IDFA)
- App Store In-App Purchases
- App Store Impressions (Unique Devices)
- App Store Impressions
- App Store Icon
- App Store Analytics: Installations
- App Install Rates
- App Influencer Marketing
- Growth Loop
- Google Play Points
- Google Play Pass
- Google Play Experiments
- Google Play Developer Console
- Google Advertising ID (GAID)
- Gametech (Game Technology)
- Game Bundles
- Google Play Short Description
- Google Play Long Description
- Deep Linking
- Daily Active Users (DAU)
- App Store Description Read Rate
- App Store App Description
- App Store Analytics: Device
- App Store Analytics: App Store Deletions
- App Store Analytics: App Download Date
- Google Play Creatives
- CTR (Click Through Rate)
- Cross Promotion
- Cost Per View (CPV)
- Cost Per Mille (CPM)
- Cost per Install
- Cost Per Engagement (CPE)
- Cost Per Completed View (CPCV)
- Cost Per Click (CPC)
- Cost Per Action (CPA)
- Churn Rate
- Casual Games
- Apple’s Custom Product Pages
- App Store Culturalization
- App Store Creatives
- App Store Conversion Rate
- App Store Categories
- App Store Analytics: Campaign
- App Store Analytics: App Store Crashes
- App Conversion Rate
- App Clip Sessions
- App Clip Installations
- App Clip Crashes
- App Clip Card Views (Unique)
- App Clip Card Views
- App Clip Active Devices
Related Terms
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App Store Product Page
The App Store product page is the landing page for a mobile app or game distributed and published on Apple’s App Store.
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App Store App Description
The app description is a text paragraph explaining to users about the app or game.
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App Store Creatives
App store creatives are all the visual elements that appear on an App Store or Google Play product page.
Related Resources

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