What are Apple's Custom Product Pages, how do they impact your ASO and UA strategy, and what actions should you take to prepare? Kickstart your iOS 15 understanding with this guide.
Apple's new feature Product Page Optimization will allow developers to test different icons, screenshots and app preview videos on their product pages. How can you harness this to help your mobile growth strategy? Start here.
App Store Optimization is one of the greatest levers you can pull to increase your mobile growth, especially because it can affect the SEO in the Google mobile search for your app store listing. Learn more with this guide.
You can't underestimate ASO's place in your company's marketing strategy. A well performed process will help you reach your KPIs sooner and with more insights for future growth. This App Store Optimization guide will help you master the intricacies of this winning doctrine.
ASO competitive analysis takes time and energy to perform correctly, but it's vital to the success of your app.
This article offers you a shortcut to mastering Creative Optimization, with all the materials you need to turn your app or game into a success. Just follow the footprints on the orange bricks inside.
Learn more about Google Play app icon guidelines: Design Specifications, the mistakes to avoid, and 4 ways to create icons that will really stand out.
Our second Orange Brick guide covers everything you need to learn about the chance of getting your app discovered by users. From keyword localization to the connection between paid and organic, it has it all.
Should you spend time and budget to create an app preview video, or can you take the risk of losing a competitive edge? First - make sure you properly analyze your work. Here's how.
Keep reading to learn how you can optimize your iOS app screenshots, better engage potential users, and increase revenue for your app development business.
App Store Testing
That’s it, we’re concluding our Ultimate App Store Test series with the final brick in your ASO wall - how to get the best from analyzing the results, to make sure this never-ending cycle will run seamlessly.
In the penultimate part of our series, we're driving through the traffic: Discussing why app store test traffic is so important, looking into the right sample size, and giving you a framework for traffic planning.
In the second part of our ultimate test series, we'll learn how to turn these great hypotheses you came with, into effective creatives that will not only dazzle the users but also move the needle in the right direction.
In the first article of our new series, we're looking at how you can create the best hypotheses to start your App Store testing cycle. We'll talk conducting research, which elements to consider, and look at some examples of hypotheses - the good, the bad, and the ugly.
This American video game company looked for a way to bring back their lapsed users, while still optimizing its pages for first-timers. Here's how they manage to embrace and cater to their most loyal users using Storemaven.
Storemaven Testing Platform
Storemaven's approach to A/B/n testing is designed to tackle many of the problems of the classical testing methods. Fair warning - some basic statistical theory knowledge is required before you continue reading.
Individual variation links are test links that are leading directly to each variation of a test, instead of having one test link that divides users evenly and randomly between the variations.
A step-by-step guide for creating Facebook ads which direct to a Storemaven test
Like any other marketing campaign, our main goal in sending traffic to a StoreMaven test is to get quality users at the lowest cost possible. In this post, we will touch on a few important elements to take into consideration.
A step-by-step guide for creating ASO tests in Storemaven
Your app category can make a world of difference when it comes to properly promoting your solution or game in the Apple App and Google Play stores. Use this article as your starting point
Yes, sometimes it goes back to the good old words. But these too have their set of rules and best practices. This text optimization guide will allow you to lift your app into the top charts.
Despite the app stores algorithms' complexities, ASO experts have identified trends and insights into the mechanisms that drive search results and app rankings.
Your app is a hit in the US—people can't get enough of it! Installs have reached astronomical numbers. But you're not done yet - Keep reading to learn what keyword localization is and how to get it right.
Without the right keywords, it will be nearly impossible for users to find your app. This robust keyword optimization strategy brought here will pave the way towards ASO prowess.
It seems like the organic side of growth was neglected for years, and for no obvious reason. This guide will cover the basics around organic UA, and how you too can make it count.
Without a strong understanding of the revenue generated because of your advertising efforts, you won't know which ads to double down on. This guide will help you become the Yoda of ROAS.
A user-friendly app alone won't ensure a high number of installs. You also need an effective mobile user acquisition strategy.
Mobile attribution is an important part of your overall ASO strategy. By understanding and applying the right models to app marketing, we can start understanding where our users are going, and why.
Rather than passively browse, most users are actively searching for an app that meets their needs. Here's how your tram can leverage this behavior using Apple Search Ads