ASO Guides

Practical action pieces for ASO and Mobile Growth from Storemaven experts covering every subject from Apps to Games.

Creative Optimization

App Store Screenshots Best Practices
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ASO Guides
App Store Screenshots Best Practices

This app store screenshot guide will cover everything you need to know about app screenshots, including why they're important, how to use app screenshots effectively in both the Google Play Store and the Apple App Store, and how to optimize your screenshots to increase conversion rate (CVR). Updated for 2022.

Jan 19 · Jonathan Fishman · 17 mins
Complete Guide to Product Page Creative Requirements: App Store Screenshots, Icon & Video (2022)
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ASO Guides
Complete Guide to Product Page Creative Requirements: App Store Screenshots, Icon & Video (2022)

Learn more about app store screenshot, icon, and preview video sizes and guidelines. Keep track of creative asset restrictions for your App Store Product Page across platforms. Up-to-date creative asset guide lists for Google Play and Apple App Store requirements.

Dec 07 · Jonathan Fishman · 6 mins
The Complete App Store Optimization (ASO) Guide (2022)
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ASO Guides
The Complete App Store Optimization (ASO) Guide (2022)

You can't underestimate ASO's place in your company's marketing strategy. A well performed process will help you reach your KPIs sooner and with more insights for future growth. This App Store Optimization guide will help you master the intricacies of this winning doctrine. *Newly updated for the release of ios 15!

Sep 27 · Jonathan Fishman · 44 mins
How to Choose the Perfect App Name
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ASO Guides
How to Choose the Perfect App Name

It all starts here - with the perfect name for your app, the one users will remember, and engage with. This guide will provide 4 easy steps for picking the perfect app name.

Sep 14 · Ron Gordon · 6 mins
A Guide to Google Play App Icon Requirements
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ASO Guides
A Guide to Google Play App Icon Requirements

Learn more about Google Play app icon guidelines: Design Specifications, the mistakes to avoid, and 4 ways to create icons that will really stand out.

Jun 20 · Jonathan Fishman · 5 mins

Discoverability

App Store Testing

The Ultimate App Store Test (Part 4): Analyzing Results
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ASO Guides
The Ultimate App Store Test (Part 4): Analyzing Results

That’s it, we’re concluding our Ultimate App Store Test series with the final brick in your ASO wall - how to get the best from analyzing the results, to make sure this never-ending cycle will run seamlessly.

Apr 08 · Jonathan Fishman · 8 mins
The Ultimate App Store Test (Part 3): Driving Traffic
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ASO Guides
The Ultimate App Store Test (Part 3): Driving Traffic

In the penultimate part of our series, we're driving through the traffic: Discussing why app store test traffic is so important, looking into the right sample size, and giving you a framework for traffic planning.

Mar 14 · Jonathan Fishman · 8 mins
The Ultimate App Store Test (Part 2): Creative Design
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ASO Guides
The Ultimate App Store Test (Part 2): Creative Design

In the second part of our ultimate test series, we'll learn how to turn these great hypotheses you came with, into effective creatives that will not only dazzle the users but also move the needle in the right direction.

Feb 17 · Ron Gordon · 11 mins
The Ultimate App Store Test (Part 1): Building Hypotheses
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ASO Guides
The Ultimate App Store Test (Part 1): Building Hypotheses

In the first article of our new series, we're looking at how you can create the best hypotheses to start your App Store testing cycle. We'll talk conducting research, which elements to consider, and look at some examples of hypotheses - the good, the bad, and the ugly.

Feb 02 · Ron Gordon · 9 mins
How Jam City Found the Balance Between Searching for New Users and Catering for Lapsed Ones
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ASO Guides
How Jam City Found the Balance Between Searching for New Users and Catering for Lapsed Ones

This American video game company looked for a way to bring back their lapsed users, while still optimizing its pages for first-timers. Here's how they manage to embrace and cater to their most loyal users using Storemaven.

Nov 05 · Noga Szpiro · 4 mins

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