ASO Guides

Practical action pieces for ASO and Mobile Growth from Storemaven experts covering every subject from Apps to Games.

Mobile Growth

The New 2021 App Store Connect Metrics That Will Help You Better Understand Growth
ASO Guides icon
ASO Guides
The New 2021 App Store Connect Metrics That Will Help You Better Understand Growth

In early October, Apple released an update to App Store Connect that finally features the new metrics discussed in WWDC 2021. Storemaven's Jonathan Fishman on the significant shift that these metrics will bring.

Oct 13 · Jonathan Fishman · 4 mins
The Beginner’s Guide to Incrementality Testing
ASO Guides icon
ASO Guides
The Beginner’s Guide to Incrementality Testing

It's difficult to distinguish paid installs from organic ones. App store marketers often miscalculate their marketing spends and pay for downloads that would have happened organically. This guide is meant to make sure you'll know how to avoid it.

Sep 23 · Ron Gordon · 5 mins
All the Ways to A/B Test your Product Page for iOS 15
ASO Guides icon
ASO Guides
All the Ways to A/B Test your Product Page for iOS 15

If you’re in ASO and UA, Apple are presenting you with a great gift: iOS 15. You’ll have many new tools added to your arsenal, but harnessing their capabilities won’t be easy. Let the experts guide you.

Sep 14 · Jonathan Fishman · 6 mins
Mobile UA post iOS 15 – From Campaign Optimization to Funnel Optimization
ASO Guides icon
ASO Guides
Mobile UA post iOS 15 – From Campaign Optimization to Funnel Optimization

Before iOS 14.5 a UA team’s methodology was proven, repeatable, and straightforward. But iOS 15 is muddying the waters - in order to succeed in mobile UA, the mindset needs to shift to Funnel Optimization

Sep 02 · Jonathan Fishman · 6 mins
The Beginner’s Guide to In-App Events For iOS 15
ASO Guides icon
ASO Guides
The Beginner’s Guide to In-App Events For iOS 15

One of the most intriguing announcements for app developers and ASO professionals had to do with In-App Events. In this article, we'll explain what they are, how to publish and optimize them and how to measure their performance

Aug 22 · Jonathan Fishman · 5 mins

Creative Optimization

The Complete App Store Optimization (ASO) Guide (2021)
ASO Guides icon
ASO Guides
The Complete App Store Optimization (ASO) Guide (2021)

You can't underestimate ASO's place in your company's marketing strategy. A well performed process will help you reach your KPIs sooner and with more insights for future growth. This App Store Optimization guide will help you master the intricacies of this winning doctrine. *Newly updated for the release of ios 15!

Sep 27 · Jonathan Fishman · 44 mins
How to Choose the Perfect App Name
ASO Guides icon
ASO Guides
How to Choose the Perfect App Name

It all starts here - with the perfect name for your app, the one users will remember, and engage with. This guide will provide 4 easy steps for picking the perfect app name.

Sep 14 · Ron Gordon · 6 mins
A Guide to Google Play App Icon Requirements
ASO Guides icon
ASO Guides
A Guide to Google Play App Icon Requirements

Learn more about Google Play app icon guidelines: Design Specifications, the mistakes to avoid, and 4 ways to create icons that will really stand out.

Jun 20 · Jonathan Fishman · 5 mins
The Orange Brick Road: ASO Learning Path #1 – The Creative Optimization Edition
ASO Guides icon
ASO Guides
The Orange Brick Road: ASO Learning Path #1 – The Creative Optimization Edition

This article offers you a shortcut to mastering Creative Optimization, with all the materials you need to turn your app or game into a success. Just follow the footprints on the orange bricks inside.

May 20 · Ron Gordon · 5 mins
Analyzing App Preview Videos: A Gift and a Curse
ASO Guides icon
ASO Guides
Analyzing App Preview Videos: A Gift and a Curse

Should you spend time and budget to create an app preview video, or can you take the risk of losing a competitive edge? First - make sure you properly analyze your work. Here's how.

Nov 05 · Esther Shatz · 3 mins

Discoverability

App Store Testing

The Ultimate App Store Test (Part 4): Analyzing Results
ASO Guides icon
ASO Guides
The Ultimate App Store Test (Part 4): Analyzing Results

That’s it, we’re concluding our Ultimate App Store Test series with the final brick in your ASO wall - how to get the best from analyzing the results, to make sure this never-ending cycle will run seamlessly.

Apr 08 · Jonathan Fishman · 8 mins
The Ultimate App Store Test (Part 3): Driving Traffic
ASO Guides icon
ASO Guides
The Ultimate App Store Test (Part 3): Driving Traffic

In the penultimate part of our series, we're driving through the traffic: Discussing why app store test traffic is so important, looking into the right sample size, and giving you a framework for traffic planning.

Mar 14 · Jonathan Fishman · 8 mins
The Ultimate App Store Test (Part 2): Creative Design
ASO Guides icon
ASO Guides
The Ultimate App Store Test (Part 2): Creative Design

In the second part of our ultimate test series, we'll learn how to turn these great hypotheses you came with, into effective creatives that will not only dazzle the users but also move the needle in the right direction.

Feb 17 · Ron Gordon · 10 mins
The Ultimate App Store Test (Part 1): Building Hypotheses
ASO Guides icon
ASO Guides
The Ultimate App Store Test (Part 1): Building Hypotheses

In the first article of our new series, we're looking at how you can create the best hypotheses to start your App Store testing cycle. We'll talk conducting research, which elements to consider, and look at some examples of hypotheses - the good, the bad, and the ugly.

Feb 02 · Ron Gordon · 9 mins
How Jam City Found the Balance Between Searching for New Users and Catering for Lapsed Ones
ASO Guides icon
ASO Guides
How Jam City Found the Balance Between Searching for New Users and Catering for Lapsed Ones

This American video game company looked for a way to bring back their lapsed users, while still optimizing its pages for first-timers. Here's how they manage to embrace and cater to their most loyal users using Storemaven.

Nov 05 · Noga Szpiro · 4 mins

Ready to see our platform in action?
Request a demo