ASO Guides
Discoverability
![Complete Guide for Writing the Perfect App Title, App Subtitle & App Description [2022]](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/w_388,h_230,c_fill/v1594305730/text_optimization_cover1.jpg)
Yes, sometimes it goes back to the good old words. But these too have their set of rules and best practices. This text optimization guide will allow you to lift your app into the top charts.
Understanding app store keyword search volume is important for your keyword research strategy. What is app keyword search volume and why is it important? Read our full guide before crafting your strategy.
Our second Orange Brick guide covers everything you need to learn about the chance of getting your app discovered by users. From keyword localization to the connection between paid and organic, it has it all.
Your app category can make a world of difference when it comes to properly promoting your solution or game in the Apple App and Google Play stores. Use this article as your starting point
Despite the app stores algorithms' complexities, ASO experts have identified trends and insights into the mechanisms that drive search results and app rankings.
Creative Optimization
Our new guide will get you equipped with everything you need to understand how to use app store conversion benchmarks and, more importantly, how to improve yours. Updated for 2022.
There are many ways to improve your app page conversion rate (CVR) on the Apple App Store and Google Play. We've put together a guide to help you increase your app conversion rate. Updated for 2022.
This app store screenshot guide will cover everything you need to know about app screenshots, including why they're important, how to use app screenshots effectively in both the Google Play Store and the Apple App Store, and how to optimize your screenshots to increase conversion rate (CVR). Updated for 2022.
Learn more about app store screenshot, icon, and preview video sizes and guidelines. Keep track of creative asset restrictions for your App Store Product Page across platforms. Up-to-date creative asset guide lists for Google Play and Apple App Store requirements.
You can't underestimate ASO's place in your company's marketing strategy. A well performed ASO strategy will help you reach your KPIs sooner and with more insights for future growth. Our App Store Optimization guide will help you master the intricacies of app optimization while providing guidelines for both beginners and those doing advanced ASO. *Last updated: August 2022.
Storemaven Testing Platform
A step-by-step guide for creating Facebook ads which direct to a Storemaven test
Storemaven's new platform is a command center for your App Store Optimization and mobile efforts - armed with the right technology to allow you to understand which product page creatives and messaging work best for different audiences.
Storemaven's approach to A/B/n testing is designed to tackle many of the problems of the classical testing methods. Fair warning - some basic statistical theory knowledge is required before you continue reading.
Like any other marketing campaign, our main goal in sending traffic to a StoreMaven test is to get quality users at the lowest cost possible. In this post, we will touch on a few important elements to take into consideration.
A step-by-step guide for creating ASO tests in Storemaven
Mobile Growth
Apple’s iOS 15 now provides new tools for ASO and UA specialists: App Store A/B testing. Let our experts guide you in setting up your app A/B tests.
What are Apple's Custom Product Pages for iOS 15, how do they impact your ASO/UA strategies, & what actions should you take to prepare? Kickstart your iOS 15 understanding with this guide.
Apple's new iOS 15 feature, Product Page Optimization, will allow developers to test different icons, screenshots and app preview videos on their product pages. How can you harness this to help your mobile growth strategy? Start here.
Product Page Optimization, one of Apple's newest iOS 15 features, enables mobile marketers to natively a/b test their product pages. Here's how to start.
App store statistics and best practices based on more than 500M sessions and 4+ years of analyzing the leading app developers
User Acquisition
A user-friendly app alone won't ensure a high number of installs. You also need an effective mobile user acquisition strategy.
Before iOS 14.5 a UA team’s methodology was proven, repeatable, and straightforward. But iOS 15 is muddying the waters - in order to succeed in mobile UA, the mindset needs to shift to Funnel Optimization
It seems like the organic side of growth was neglected for years, and for no obvious reason. This guide will cover the basics around organic UA, and how you too can make it count.
Without a strong understanding of the revenue generated because of your advertising efforts, you won't know which ads to double down on. This guide will help you become the Yoda of ROAS.
Rather than passively browse, most users are actively searching for an app that meets their needs. Here's how your tram can leverage this behavior using Apple Search Ads
App Store Testing
That’s it, we’re concluding our Ultimate App Store Test series with the final brick in your ASO wall - how to get the best from analyzing the results, to make sure this never-ending cycle will run seamlessly.
In the penultimate part of our series, we're driving through the traffic: Discussing why app store test traffic is so important, looking into the right sample size, and giving you a framework for traffic planning.
In the second part of our ultimate test series, we'll learn how to turn these great hypotheses you came with, into effective creatives that will not only dazzle the users but also move the needle in the right direction.
In the first article of our new series, we're looking at how you can create the best hypotheses to start your App Store testing cycle. We'll talk conducting research, which elements to consider, and look at some examples of hypotheses - the good, the bad, and the ugly.
This American video game company looked for a way to bring back their lapsed users, while still optimizing its pages for first-timers. Here's how they manage to embrace and cater to their most loyal users using Storemaven.