ASO Guides

Practical action pieces for ASO and Mobile Growth from Storemaven experts covering every subject from Apps to Games.

Creative Optimization

App Conversion Rate Benchmarks – App Store & Google Play (2022)
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ASO Guides
App Conversion Rate Benchmarks – App Store & Google Play (2022)

Our new guide will get you equipped with everything you need to understand how to use app store conversion benchmarks and, more importantly, how to improve yours. Updated for 2022.

Jun 16 · Jonathan Fishman · 8 mins
10 Tips to Increase Your App Store Conversion Rate
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ASO Guides
10 Tips to Increase Your App Store Conversion Rate

There are many ways to improve your app page conversion rate (CVR) on the Apple App Store and Google Play. We've put together a guide to help you increase your app conversion rate. Updated for 2022.

Jun 16 · Jonathan Fishman · 8 mins
App Store Screenshots Best Practices
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ASO Guides
App Store Screenshots Best Practices

This app store screenshot guide will cover everything you need to know about app screenshots, including why they're important, how to use app screenshots effectively in both the Google Play Store and the Apple App Store, and how to optimize your screenshots to increase conversion rate (CVR). Updated for 2022.

Jan 19 · Jonathan Fishman · 17 mins
Complete Guide to Product Page Creative Requirements: App Store Screenshots, Icon & Video (2022)
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ASO Guides
Complete Guide to Product Page Creative Requirements: App Store Screenshots, Icon & Video (2022)

Learn more about app store screenshot, icon, and preview video sizes and guidelines. Keep track of creative asset restrictions for your App Store Product Page across platforms. Up-to-date creative asset guide lists for Google Play and Apple App Store requirements.

Dec 07 · Jonathan Fishman · 6 mins
The Complete App Store Optimization (ASO) Guide (2022)
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ASO Guides
The Complete App Store Optimization (ASO) Guide (2022)

You can't underestimate ASO's place in your company's marketing strategy. A well performed ASO strategy will help you reach your KPIs sooner and with more insights for future growth. Our App Store Optimization guide will help you master the intricacies of app optimization while providing guidelines for both beginners and those doing advanced ASO. *Last updated: August 2022.

Sep 27 · Jonathan Fishman · 46 mins

Discoverability

App Store Testing

The Ultimate App Store Test (Part 4): Analyzing Results
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ASO Guides
The Ultimate App Store Test (Part 4): Analyzing Results

That’s it, we’re concluding our Ultimate App Store Test series with the final brick in your ASO wall - how to get the best from analyzing the results, to make sure this never-ending cycle will run seamlessly.

Apr 08 · Jonathan Fishman · 8 mins
The Ultimate App Store Test (Part 3): Driving Traffic
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ASO Guides
The Ultimate App Store Test (Part 3): Driving Traffic

In the penultimate part of our series, we're driving through the traffic: Discussing why app store test traffic is so important, looking into the right sample size, and giving you a framework for traffic planning.

Mar 14 · Jonathan Fishman · 8 mins
The Ultimate App Store Test (Part 2): Creative Design
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ASO Guides
The Ultimate App Store Test (Part 2): Creative Design

In the second part of our ultimate test series, we'll learn how to turn these great hypotheses you came with, into effective creatives that will not only dazzle the users but also move the needle in the right direction.

Feb 17 · Ron Gordon · 11 mins
The Ultimate App Store Test (Part 1): Building Hypotheses
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ASO Guides
The Ultimate App Store Test (Part 1): Building Hypotheses

In the first article of our new series, we're looking at how you can create the best hypotheses to start your App Store testing cycle. We'll talk conducting research, which elements to consider, and look at some examples of hypotheses - the good, the bad, and the ugly.

Feb 02 · Ron Gordon · 9 mins
How Jam City Found the Balance Between Searching for New Users and Catering for Lapsed Ones
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ASO Guides
How Jam City Found the Balance Between Searching for New Users and Catering for Lapsed Ones

This American video game company looked for a way to bring back their lapsed users, while still optimizing its pages for first-timers. Here's how they manage to embrace and cater to their most loyal users using Storemaven.

Nov 05 · Noga Szpiro · 4 mins

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