ASO Guides

Practical action pieces for ASO and Mobile Growth from Storemaven experts covering every subject from Apps to Games.

Mobile Growth

iOS 15 – Custom Product Pages Guide
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ASO Guides
iOS 15 – Custom Product Pages Guide

What are Apple's Custom Product Pages, how do they impact your ASO and UA strategy, and what actions should you take to prepare? Kickstart your iOS 15 understanding with this guide.

Jun 14 · Ron Gordon · 5 mins
iOS 15 – Product Page Optimization Guide
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ASO Guides
iOS 15 – Product Page Optimization Guide

Apple's new feature Product Page Optimization will allow developers to test different icons, screenshots and app preview videos on their product pages. How can you harness this to help your mobile growth strategy? Start here.

Jun 14 · Jonathan Fishman · 4 mins
When App Store Optimization Meets SEO for Apps
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ASO Guides
When App Store Optimization Meets SEO for Apps

App Store Optimization is one of the greatest levers you can pull to increase your mobile growth, especially because it can affect the SEO in the Google mobile search for your app store listing. Learn more with this guide.

Dec 20 · Jonathan Fishman · 6 mins
The Complete App Store Optimization (ASO) Guide (2021)
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ASO Guides
The Complete App Store Optimization (ASO) Guide (2021)

You can't underestimate ASO's place in your company's marketing strategy. A well performed process will help you reach your KPIs sooner and with more insights for future growth. This App Store Optimization guide will help you master the intricacies of this winning doctrine.

Mar 02 · Jonathan Fishman · 43 mins
How to Perform Competitive Analysis and Boost Installs For Your App
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ASO Guides
How to Perform Competitive Analysis and Boost Installs For Your App

ASO competitive analysis takes time and energy to perform correctly, but it's vital to the success of your app.

Aug 11 · Jonathan Fishman · 5 mins

App Store Testing

The Ultimate App Store Test (Part 4): Analyzing Results
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ASO Guides
The Ultimate App Store Test (Part 4): Analyzing Results

That’s it, we’re concluding our Ultimate App Store Test series with the final brick in your ASO wall - how to get the best from analyzing the results, to make sure this never-ending cycle will run seamlessly.

Apr 08 · Jonathan Fishman · 8 mins
The Ultimate App Store Test (Part 3): Driving Traffic
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ASO Guides
The Ultimate App Store Test (Part 3): Driving Traffic

In the penultimate part of our series, we're driving through the traffic: Discussing why app store test traffic is so important, looking into the right sample size, and giving you a framework for traffic planning.

Mar 14 · Jonathan Fishman · 8 mins
The Ultimate App Store Test (Part 2): Creative Design
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ASO Guides
The Ultimate App Store Test (Part 2): Creative Design

In the second part of our ultimate test series, we'll learn how to turn these great hypotheses you came with, into effective creatives that will not only dazzle the users but also move the needle in the right direction.

Feb 17 · Ron Gordon · 10 mins
The Ultimate App Store Test (Part 1): Building Hypotheses
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ASO Guides
The Ultimate App Store Test (Part 1): Building Hypotheses

In the first article of our new series, we're looking at how you can create the best hypotheses to start your App Store testing cycle. We'll talk conducting research, which elements to consider, and look at some examples of hypotheses - the good, the bad, and the ugly.

Feb 02 · Ron Gordon · 9 mins
How Jam City Found the Balance Between Searching for New Users and Catering for Lapsed Ones
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ASO Guides
How Jam City Found the Balance Between Searching for New Users and Catering for Lapsed Ones

This American video game company looked for a way to bring back their lapsed users, while still optimizing its pages for first-timers. Here's how they manage to embrace and cater to their most loyal users using Storemaven.

Nov 05 · Noga Szpiro · 4 mins

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