Mobile Growth Podcast

Eyes tired? Go aural. Mobile Growth & Pancakes podcast bring in guests to discuss Mobile Growth and their favorite pancake toppings. Random, but useful.

Mobile Growth

Episode #35: How to Maximize a Mobile Game’s Business Potential with Ivan Trancik
Mobile Growth Podcast icon
Mobile Growth Podcast
Episode #35: How to Maximize a Mobile Game’s Business Potential with Ivan Trancik

In episode #35 of our podcast, we sat down with Ivan Trancik, SuperScale CEO and Founder. We talked about the mobile game industry, LTV growth and how to optimize a game's content for players.

Jan 16 · Ron Gordon · 31 mins
Episode #32: Adapting to the New Mobile Growth Normal with Raphaël Labouré
Mobile Growth Podcast icon
Mobile Growth Podcast
Episode #32: Adapting to the New Mobile Growth Normal with Raphaël Labouré

In episode 32 of our podcast we talked with MWM's Head of Growth Raphael Laboure about the IDFA deprecation, how ROAS is not an accurate indicator anymore and how to readjust to the new industry reality following iOS 15.

Dec 08 · Ron Gordon · 25 mins
Episode #31: How Can Instant Games Grow Fast with Novel Rahman
Mobile Growth Podcast icon
Mobile Growth Podcast
Episode #31: How Can Instant Games Grow Fast with Novel Rahman

In this episode, Sr. UA manager at Playco Novel Rahman discusses instant games, content marketing, social platforms, and the pros and cons of not having to deal with IDFA deprecation.

Nov 24 · Ron Gordon · 20 mins
Episode #30: Apple is Taking Over the Data Ecosystem with Thomas Kriebernegg
Mobile Growth Podcast icon
Mobile Growth Podcast
Episode #30: Apple is Taking Over the Data Ecosystem with Thomas Kriebernegg

Celebrating 30 episodes of Mobile Growth and Pancakes with App Radar's CEO Thomas Kriebernegg. We discussed the shift in the industry after IDFA deprecation and Apple's intentions with its App Store.

Nov 09 · Ron Gordon · 17 mins
Episode #29: Nurturing Users Through PR Campaigns with David Eberle
Mobile Growth Podcast icon
Mobile Growth Podcast
Episode #29: Nurturing Users Through PR Campaigns with David Eberle

This episode of Mobile Growth and Pancakes features Typewise's CEO David Eberle, discussing how PR can be used as a key growth lever to beat out the competition.

Oct 24 · Jonathan Fishman · 19 mins

User Acquisition

Episode #34: Leveraging Marketing Tools for a Dating App with Guilhem Duche
Mobile Growth Podcast icon
Mobile Growth Podcast
Episode #34: Leveraging Marketing Tools for a Dating App with Guilhem Duche

Our host on the 34th episode of our podcast - Guilhem Duche, shares his experience with building and growing a dating app, why he started to invest in ASO, and what KPIs he follows.

Jan 12 · Ron Gordon · 21 mins
Episode #36: Driving an Effective User Acquisition Strategy with Macarena Sabalza
Mobile Growth Podcast icon
Mobile Growth Podcast
Episode #36: Driving an Effective User Acquisition Strategy with Macarena Sabalza

In this episode of our podcast, Mobile Growth and Pancakes, Macarena Sabalza from Papumba shares UA strategies and best practices to drive and support growth.

Jan 12 · Ron Gordon · 19 mins
Episode #33: Leading Successful UA Gaming Campaigns  with Alexander Lubchenko
Mobile Growth Podcast icon
Mobile Growth Podcast
Episode #33: Leading Successful UA Gaming Campaigns with Alexander Lubchenko

Episode 33 of our podcast welcomes Alex Lubchenko, CMO at video game publisher Nekki. Alex discusses UA strategies, organic growth, and the reasons he also analyzes non-gaming campaigns.

Dec 23 · Ron Gordon · 20 mins
Episode #27: Are Paid UA Ads Useless? With Tom Hammond
Mobile Growth Podcast icon
Mobile Growth Podcast
Episode #27: Are Paid UA Ads Useless? With Tom Hammond

How small-budget studios, struggling with resources, can use audience-based strategies and paid ads to create hit games? Listen to episode #27 of our podcast with Tom Hammond to learn more.

Sep 09 · Esther Shatz · 23 mins
Episode #4: User Acquisition Systems with Claire Rozain
Mobile Growth Podcast icon
Mobile Growth Podcast
Episode #4: User Acquisition Systems with Claire Rozain

In episode four of Mobile Growth and Pancakes, we talked with Claire Rozain, UA Manager at Product Madness, about the more systematic approaches to user acquisition.

Oct 15 · Esther Shatz · 15 mins

Ready to see our platform in action?
Request a demo