App Store Testing
A/B testing methodology
In the first article of our new series, we're looking at how you can create the best hypotheses to start your App Store testing cycle. We'll talk conducting research, which elements to consider, and look at some examples of hypotheses - the good, the bad, and the ugly.
In the second part of our ultimate test series, we'll learn how to turn these great hypotheses you came with, into effective creatives that will not only dazzle the users but also move the needle in the right direction.
In the penultimate part of our series, we're driving through the traffic: Discussing why app store test traffic is so important, looking into the right sample size, and giving you a framework for traffic planning.
That’s it, we’re concluding our Ultimate App Store Test series with the final brick in your ASO wall - how to get the best from analyzing the results, to make sure this never-ending cycle will run seamlessly.
In episode 15 of Mobile Growth and Pancakes, Noam Auerbach from Enhancv is explaining the difference between open and closed funnels and the upcoming impact of iOS 14.
Case Study
This American video game company looked for a way to bring back their lapsed users, while still optimizing its pages for first-timers. Here's how they manage to embrace and cater to their most loyal users using Storemaven.
The mobile gaming giants from Sweden struggled with exceptionally high CPIs on their home turf. Here's how they managed to discover the remedy with Storemaven.
App giants Uber, Oath and Zynga reveal their App Store Optimization strategies and how they use Storemaven expertise to achieve success
Learn how VSCO leveraged Storemaven to execute a localization strategy that resulted in up to 30% conversion rate lifts.
Watch Matt Curtis, VP Growth Marketing at Zynga, and Maria Waters, Head of Conversion at Zynga speaking about how they leverage StoreMaven to drive their mobile growth strategy.