App Store Testing

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Audience Testing: The Smart Way to ASO

There’s ASO testing, and then there’s ASO testing with audience segmentation.

ASO Best Practices: How to Design and Run Better Screenshot Tests

You only have one app store page. No matter where people come from—whether it’s through paid user acquisition (UA) ads, word of mouth, app store search results, top charts, navigation tabs, etcetera—they all land on this single page.

How Much Should You Rely on Google Play Store Listing Experiments?

Based on our experience working with Google Experiments and helping mobile publishers test creatives on our platform, we wanted to set the record straight about several misconceptions about the tool.

Pearl’s Peril Increases Reengagement Amongst Lapsed Users

Wooga (now a part of Playtika) is a well-established mobile game developer and has been in the casual gaming industry for 10 years now.

Storemaven Tests on New Google Play Design Show Surprising Impact on ASO

Over the last few months, Google has been testing a redesign of the Play Store App Listings. The redesign holds interesting and significant opportunities for developers.

The ASO A/B Test Bluff: Why You Pay Less and Lose More

In this article, we'll better understand the A/B testing process, and provide you with information on how StoreIQ™ has proven to be the most statistically sound and effective way to test app store creatives.

The 6 Fundamental Principles of Good ASO

It seems every great philosophy comes with its own set of guiding principles, neatly numbered and easy to follow. Think the 10 Commandments, the 12 step program, 7 Habits of Highly Successful People, 3 Blind Mice and so on.

Staying Ahead of the ASO Testing Curve: Why the Top Apps Test & Keep Testing

As ASO and mobile marketing people, our job is to make sure that our creative elements in the App Store and Google Play are doing their job

You Can (and You Should) Test for Organic Installs: How to Use Paid Traffic as a Proxy

They’re almost mythical. Spoken about with an air of reverence and an undefinable, unboxable magic.

Why We Use Bayesian Statistics for More Accurate ASO Testing

In this post, I will dive in a bit deeper and explain the statistical fundamentals that make StoreIQ™ more accurate for ASO testing.

ASO Best Practices: Everything You Should Know About App Icon Tests

Your App Icon plays a significant role in your overall App Store Optimization (ASO) and user acquisition (UA) efforts as it’s the first visual element app store visitors see and is the only consistent graphic asset that appears throughout the rest of their journey.

ASO App Store Testing 101: Where to Start

The goal of any ASO creative optimization strategy is simple: increase conversions. It would help if those conversions will be high quality and consistent but mostly just to get the most eyes on page and the most installs per set of eyes.

5 Ingredients of an Effective App Store Optimization (ASO) Test

As a mobile marketer, you have one main goal: acquire the most qualified users, profitably.

3 Major Problems in Google Play Experiment A/B Testing Solved with StoreMaven

This is a guest post from Incipia’s CEO & Co-Founder, Gabe Kwakyi.

Why the New Google Play Console Organic Insights Aren’t as Valuable as You Think

Learn why the new Google Play Console organic search and explore insights may not be as valuable to your App Store Optimization (ASO) strategy as you think.

Why App Concept Testing Is Crucial to Your App Store Optimization (ASO) Strategy

This post discusses the first stage in the pre-launch process—concept testing. Learn why it should be an integral part of your ASO and product development strategies and how to leverage it effectively.