A/B testing methodology

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A/B testing methodology

The Ultimate App Store Test (Part 4): Analyzing Results
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ASO Guides
The Ultimate App Store Test (Part 4): Analyzing Results

That’s it, we’re concluding our Ultimate App Store Test series with the final brick in your ASO wall - how to get the best from analyzing the results, to make sure this never-ending cycle will run seamlessly.

Apr 08 · Jonathan Fishman · 8 mins
The Ultimate App Store Test (Part 3): Driving Traffic
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ASO Guides
The Ultimate App Store Test (Part 3): Driving Traffic

In the penultimate part of our series, we're driving through the traffic: Discussing why app store test traffic is so important, looking into the right sample size, and giving you a framework for traffic planning.

Mar 14 · Jonathan Fishman · 8 mins
The Ultimate App Store Test (Part 2): Creative Design
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ASO Guides
The Ultimate App Store Test (Part 2): Creative Design

In the second part of our ultimate test series, we'll learn how to turn these great hypotheses you came with, into effective creatives that will not only dazzle the users but also move the needle in the right direction.

Feb 17 · Ron Gordon · 10 mins
The Ultimate App Store Test (Part 1): Building Hypotheses
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ASO Guides
The Ultimate App Store Test (Part 1): Building Hypotheses

In the first article of our new series, we're looking at how you can create the best hypotheses to start your App Store testing cycle. We'll talk conducting research, which elements to consider, and look at some examples of hypotheses - the good, the bad, and the ugly.

Feb 02 · Ron Gordon · 9 mins
Episode #15: Closed Vs Open Funnels with Noam Auerbach
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Mobile Growth Podcast
Episode #15: Closed Vs Open Funnels with Noam Auerbach

In episode 15 of Mobile Growth and Pancakes, Noam Auerbach from Enhancv is explaining the difference between open and closed funnels and the upcoming impact of iOS 14.

Mar 24 · Esther Shatz · 22 mins