Mobile Growth

Mobile Growth strategy

“Never Let a Good Crisis Go to Waste” – What You Should know About The Mobile Game Market In 2023
ASO Blog icon
ASO Blog
“Never Let a Good Crisis Go to Waste” – What You Should know About The Mobile Game Market In 2023

Is there really a ‘softness’ period shadowing the industry? And if there is - what should you do when considering your next year’s strategy? Our VP of Marketing has more.

Nov 17 · Jonathan Fishman · 5 mins
Episode #58: How to Win at Mobile Gaming in 2023 with Lexi Sydow
Mobile Growth Podcast icon
Mobile Growth Podcast
Episode #58: How to Win at Mobile Gaming in 2023 with Lexi Sydow

In this episode of MGP, we talked with Lexi Sydow, Data.ai's Head of Insights, about her own path in mobile, the challenges of working during a recession, and her tips for succeeding in the short-term.

Nov 17 · Ron Gordon · 2 mins
4 Tips to Build Your Mobile Game Marketing Strategy for 2023
ASO Blog icon
ASO Blog
4 Tips to Build Your Mobile Game Marketing Strategy for 2023

Learn how to build your mobile game marketing strategy for 2023. Our expert tips look into CPPs, MMM, SKAN, funnel optimization and leveraging TikTok to promote mobile games.

Nov 10 · Esther Shatz · 5 mins
Three Things to Consider When Trying to Build A Hit Mobile Game
ASO Blog icon
ASO Blog
Three Things to Consider When Trying to Build A Hit Mobile Game

Like in most aspect of our business, having the right methodologies and tech in place will allow you to significantly improve the probability of your game hitting scale. Our VP Marketing has more.

Sep 22 · Jonathan Fishman · 5 mins
Watch our Webinar: What it Takes to Succeed in the Business of Mobile Games?
Mobile Growth Webinars icon
Mobile Growth Webinars
Watch our Webinar: What it Takes to Succeed in the Business of Mobile Games?

In this session, Jonathan Fishman was joined by Adam Jaffe from Mega Studio, who shared tips and insights from the life of an experienced game developer and marketer.

Sep 01 · Ron Gordon · 1 mins

Mobile Growth Loops

Episode #39: Understanding Growth Loops and Channel Strategy with Scott Dodson
Mobile Growth Podcast icon
Mobile Growth Podcast
Episode #39: Understanding Growth Loops and Channel Strategy with Scott Dodson

In episode 39 of Mobile Growth and Pancakes we sat down with Scott Dodson, the CMO at Play Magnus Group, who taught us more about growth, retention, and channel strategy.

Feb 15 · Ron Gordon · 23 mins
How to Leverage Facebook’s ‘The Big Catch’ Creative System in Mobile Marketing?
ASO Blog icon
ASO Blog
How to Leverage Facebook’s ‘The Big Catch’ Creative System in Mobile Marketing?

As we approach a new dawn whereby targeted creatives with broad campaigns will replace old business models, Facebook’ proposes a new a UA methodology: ‘The Big Catch Creative System’. Storemaven’s VP Marketing dissects FB’s report.

Aug 26 · Jonathan Fishman · 8 mins
Episode #11: Advertising Without Targeting with Chang Chen
Mobile Growth Podcast icon
Mobile Growth Podcast
Episode #11: Advertising Without Targeting with Chang Chen

In this episode, we chatted with Chang Chen from Otter.ai, about understanding the users, lookalike audience, and targeting strategies. Listen to this episode and more here.

Jan 27 · Esther Shatz · 12 mins
Mobile Marketing and Growth Loops: A Conclusive Guide
ASO Guides icon
ASO Guides
Mobile Marketing and Growth Loops: A Conclusive Guide

It's one of the most important changes in the past years and something that can reconstruct your marketing strategy from top to bottom. Storemaven's Director of Marketing explains.

Nov 24 · Jonathan Fishman · 16 mins
Episode #6: Balancing Performance and Brand Marketing with Adam Hadi
Mobile Growth Podcast icon
Mobile Growth Podcast
Episode #6: Balancing Performance and Brand Marketing with Adam Hadi

Episode six of Mobile Growth and Pancakes welcomed Adam Hadi, VP Marketing at Current, as we discussed performance and influencer marketing and the major shifts in the industry.

Nov 16 · Esther Shatz · 19 mins

Mobile Growth trends

Episode #54: Developing Winning Strategies for Social Media Apps with Ariel Cohen
Mobile Growth Podcast icon
Mobile Growth Podcast
Episode #54: Developing Winning Strategies for Social Media Apps with Ariel Cohen

In this episode of Mobile Growth and Pancakes, we sat down with Tango's HoM and looked into TikTok, how it changed social media trends, and the rise of live streaming.

Aug 14 · Ron Gordon · 21 mins
The Apple and Google Updates You Can’t Miss: Mobile Growth Food for Thought (#75)
ASO Blog icon
ASO Blog
The Apple and Google Updates You Can’t Miss: Mobile Growth Food for Thought (#75)

In this newsletter, we are covering the two quite major announcements that came out of Cupertino and Mountain View, and see what it means for mobile growth practitioners.

Aug 08 · Jonathan Fishman · 5 mins
The GAID is Dying: What Does Google’s 2022 Privacy Sandbox Update Mean For Mobile Marketers?
ASO Blog icon
ASO Blog
The GAID is Dying: What Does Google’s 2022 Privacy Sandbox Update Mean For Mobile Marketers?

Google's new Privacy Sandbox updates prove that the powerhouse is just as serious about user privacy as Apple is. How do the changes affect mobile marketers? Read this important piece.

Feb 24 · Jonathan Fishman · 6 mins
Watch our Webinar: The Future of Games & the App Store – NFT, Web3 and more
Mobile Growth Webinars icon
Mobile Growth Webinars
Watch our Webinar: The Future of Games & the App Store – NFT, Web3 and more

The gaming industry is becoming flooded with terms like Web3, the Metaverse, Blockchain, and NFTs. What should game and app developers do in this new reality? Check our latest webinar to learn more.

Jan 31 · Ron Gordon · 1 mins
2022 Planning and Contextual Marketing Basics: Mobile Growth Food For Thought (#59)
ASO Blog icon
ASO Blog
2022 Planning and Contextual Marketing Basics: Mobile Growth Food For Thought (#59)

Leveraging contextual marketing, creating world-class creatives and building holistic funnels using the new App Store capabilities. Mobile Growth Food for Thought Newsletter no 59 was a bit more strategic than others...

Nov 22 · Jonathan Fishman · 6 mins

iOS 15 Hub

Watch our Webinar: The Big Apple – How iOS 15’s In-App Events and Custom Product Pages Changed Mobile Growth
Mobile Growth Webinars icon
Mobile Growth Webinars
Watch our Webinar: The Big Apple – How iOS 15’s In-App Events and Custom Product Pages Changed Mobile Growth

It’s been almost a year since Apple’s new iOS 15 features went live. Watch this Apptweak & Storemaven webinar to learn more about In-App Events, Custom Product Pages and Product Page Optimization adoption stories.

May 18 · Ron Gordon · 1 mins
Complete Guide to iOS 15 A/B Testing in the App Store
ASO Guides icon
ASO Guides
Complete Guide to iOS 15 A/B Testing in the App Store

Apple’s iOS 15 now provides new tools for ASO and UA specialists: App Store A/B testing. Let our experts guide you in setting up your app A/B tests.

Apr 26 · Jonathan Fishman · 6 mins
iOS 15 – Custom Product Pages Guide
ASO Guides icon
ASO Guides
iOS 15 – Custom Product Pages Guide

What are Apple's Custom Product Pages for iOS 15, how do they impact your ASO/UA strategies, & what actions should you take to prepare? Kickstart your iOS 15 understanding with this guide.

Mar 14 · Ron Gordon · 7 mins
iOS 15 – Product Page Optimization Guide
ASO Guides icon
ASO Guides
iOS 15 – Product Page Optimization Guide

Apple's new iOS 15 feature, Product Page Optimization, will allow developers to test different icons, screenshots and app preview videos on their product pages. How can you harness this to help your mobile growth strategy? Start here.

Mar 13 · Jonathan Fishman · 8 mins
The Six Challenges of Product Page Optimization and How to Solve Them
ASO Blog icon
ASO Blog
The Six Challenges of Product Page Optimization and How to Solve Them

Unclear data, clunky icon testing, and the long wait to reach a conclusive result. Product Page Optimization has the potential to be a great tool for savvy mobile marketers, but it's not there yet.

Mar 10 · Jonathan Fishman · 6 mins

Join 10,000 other mobile marketers and stay on top of your craft with the mobile growth newsletter