Mobile Growth

Mobile Growth strategy

Episode #35: How to Maximize a Mobile Game’s Business Potential with Ivan Trancik
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Mobile Growth Podcast
Episode #35: How to Maximize a Mobile Game’s Business Potential with Ivan Trancik

In episode #35 of our podcast, we sat down with Ivan Trancik, SuperScale CEO and Founder. We talked about the mobile game industry, LTV growth and how to optimize a game's content for players.

Jan 16 · Ron Gordon · 31 mins
How Contextual Mobile Ads Boost iOS 15 App Store Installs
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ASO Blog
How Contextual Mobile Ads Boost iOS 15 App Store Installs

There's a new buzzword in the industry: Contextual marketing. In this piece, a collaboration between Storemaven and YellowHEAD, we'll discuss context in Custom Product Pages, ad creatives and strategy.

Jan 06 · Jonathan Fishman · 10 mins
That’s the Tea 2021: Everything You Need to Know About Custom Product Pages
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ASO Blog
That’s the Tea 2021: Everything You Need to Know About Custom Product Pages

Arguably the most important feature that came out with iOS 15, Custom Product Pages are set to change how UA and ASO marketers operate and work. This session with industry leaders David Flynn and Martin Rusev will help you stay ahead of the game.

Jan 04 · Esther Rubin · 2 mins
That’s the Tea 2021: How to Maximize Growth With In-App Events?
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ASO Blog
That’s the Tea 2021: How to Maximize Growth With In-App Events?

In-App Events can become a game-changer for mobile marketers if leveraged correctly. Watch this session from our 2021 conference to understand this interesting new feature by Apple.

Dec 19 · Esther Rubin · 2 mins
Mobile Audience Growth Stack & 2022 App Marketing Trends: Mobile Growth Food For Thought (#60)
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ASO Blog
Mobile Audience Growth Stack & 2022 App Marketing Trends: Mobile Growth Food For Thought (#60)

In this newsletter, we're showcasing our new Mobile Audience Growth Stack for 2022, and you can also enjoy a well-thought webinar that will get your ready for the new mobile year.

Dec 13 · Jonathan Fishman · 5 mins

Mobile Growth Loops

How to Leverage Facebook’s ‘The Big Catch’ Creative System in Mobile Marketing?
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ASO Blog
How to Leverage Facebook’s ‘The Big Catch’ Creative System in Mobile Marketing?

As we approach a new dawn whereby targeted creatives with broad campaigns will replace old business models, Facebook’ proposes a new a UA methodology: ‘The Big Catch Creative System’. Storemaven’s VP Marketing dissects FB’s report.

Aug 26 · Jonathan Fishman · 8 mins
Episode #11: Advertising Without Targeting with Chang Chen
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Mobile Growth Podcast
Episode #11: Advertising Without Targeting with Chang Chen

In this episode, we chatted with Chang Chen from Otter.ai, about understanding the users, lookalike audience, and targeting strategies. Listen to this episode and more here.

Jan 27 · Esther Shatz · 12 mins
Mobile Marketing and Growth Loops: A Conclusive Guide
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ASO Guides
Mobile Marketing and Growth Loops: A Conclusive Guide

It's one of the most important changes in the past years and something that can reconstruct your marketing strategy from top to bottom. Storemaven's Director of Marketing explains.

Nov 24 · Jonathan Fishman · 16 mins
Episode #6: Balancing Performance and Brand Marketing with Adam Hadi
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Mobile Growth Podcast
Episode #6: Balancing Performance and Brand Marketing with Adam Hadi

Episode six of Mobile Growth and Pancakes welcomed Adam Hadi, VP Marketing at Current, as we discussed performance and influencer marketing and the major shifts in the industry.

Nov 16 · Esther Shatz · 19 mins
Bringing Back Your Lapsed Users with a Robust Re-engagement Strategy
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ASO Guides
Bringing Back Your Lapsed Users with a Robust Re-engagement Strategy

By creating web, social media, and in-app advertisements that target lapsed users or dormant users you can tap into a low-hanging fruit growth avenue.

Aug 04 · Ron Gordon · 8 mins

Mobile Growth trends

2022 Planning and Contextual Marketing Basics: Mobile Growth Food For Thought (#59)
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ASO Blog
2022 Planning and Contextual Marketing Basics: Mobile Growth Food For Thought (#59)

Leveraging contextual marketing, creating world-class creatives and building holistic funnels using the new App Store capabilities. Mobile Growth Food for Thought Newsletter no 59 was a bit more strategic than others...

Nov 22 · Jonathan Fishman · 6 mins
Is the new App Store paid suggested search ad placement worth it?
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ASO Blog
Is the new App Store paid suggested search ad placement worth it?

Amidst the commotion of the new iOS 14.5 privacy guidelines, we mustn't overlook two other important features: The Suggested search results tab and the new Apple ad placement. Here's why.

May 13 · Jonathan Fishman · 8 mins
Wallstreetbets Effect on the App Stores Charts
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ASO Blog
Wallstreetbets Effect on the App Stores Charts

Looking at SKAdNetwork's latest update, learning how to build hypotheses and some bonus tips for your ASO craftmanship. Our ASO Food for Thought from Feb 4, 2021.

Feb 07 · Jonathan Fishman · 4 mins
Making Sense of SKAdNetwork 2.2 New Update (And What it Means for Mobile Growth and Install Attribution)
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ASO Blog
Making Sense of SKAdNetwork 2.2 New Update (And What it Means for Mobile Growth and Install Attribution)

How SKAdNetwork attribution will soon work and what are the challenges it poses for mobile growth? Storemaven's Director of Marketing tries to shed some light on these changes.

Feb 03 · Jonathan Fishman · 6 mins
How Among Us is Storming the Charts, and Shedding Light on How Users Behave in the App Stores
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ASO Blog
How Among Us is Storming the Charts, and Shedding Light on How Users Behave in the App Stores

With mobile successes such as this, we have to ask ourselves: “How Among Us did it?". Our ASO Food for Thought from October 29, 2020.

Nov 01 · Jonathan Fishman · 5 mins

iOS 15 Hub

iOS 15’s Custom Product Pages and Product Page Optimization are Officially Launched. What Should You Do Now?
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ASO Blog
iOS 15’s Custom Product Pages and Product Page Optimization are Officially Launched. What Should You Do Now?

An early Christmas present from Apple. Its long-awaited iOS 15 features, Custom Product Pages and Product Page Optimization are finally out. What does it mean for mobile growth practitioners?

Dec 08 · Jonathan Fishman · 9 mins
The Complete iOS 15 ASO Preparation Crash Course
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ASO Guides
The Complete iOS 15 ASO Preparation Crash Course

iOS 15 changes are upon us, and dare we say that these 13 short videos are everything you need to make sure your ASO and UA strategy is on the right track.

Jul 18 · Ron Gordon · 1 mins
5 Questions for Paid UA, ASO, and Organic Mobile Marketing Teams to Answer in 2022
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ASO Blog
5 Questions for Paid UA, ASO, and Organic Mobile Marketing Teams to Answer in 2022

From measurement and targeting challenges to implementing Apple’s Custom Product Pages into your mobile growth strategy, check the 5 pressing issues you must master in 2022.

Jan 06 · Jonathan Fishman · 9 mins
How to Create, Run and Apply a Test With Product Page Optimization (PPO)
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ASO Guides
How to Create, Run and Apply a Test With Product Page Optimization (PPO)

Product Page Optimization, one of Apple's newest iOS 15 features, enables mobile marketers to natively a/b test their product pages. Here's how to start.

Jan 06 · Jonathan Fishman · 6 mins
That’s the Tea 2021: Everything You Need to Know About Custom Product Pages
ASO Blog icon
ASO Blog
That’s the Tea 2021: Everything You Need to Know About Custom Product Pages

Arguably the most important feature that came out with iOS 15, Custom Product Pages are set to change how UA and ASO marketers operate and work. This session with industry leaders David Flynn and Martin Rusev will help you stay ahead of the game.

Jan 04 · Esther Rubin · 2 mins

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