Mobile Growth

Mobile Growth strategy

Episode #26: Growing Your App While Building Credibility with Jeff Perkins
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Mobile Growth Podcast
Episode #26: Growing Your App While Building Credibility with Jeff Perkins

In episode 26, we talked then CMO of ParkMobile (now CEO) Jeff Perkins, who shared secrets on building a marketing strategy and balance product vision with responding to user feedback.

Aug 24 · Esther Shatz · 24 mins
Join our Annual Event: That’s the Tea on mobile growth 2021
ASO Blog icon
ASO Blog
Join our Annual Event: That’s the Tea on mobile growth 2021

It will be hard to recreate last year's success, but we'll sure try. Come and learn from the world’s best mobile growth experts. Start by saving the date, more details to follow.

Aug 12 · Ron Gordon · 1 mins
Episode #25: Hyperlocal Growth Strategies with Jeff Aksengor
Mobile Growth Podcast icon
Mobile Growth Podcast
Episode #25: Hyperlocal Growth Strategies with Jeff Aksengor

How to build a localized go-to-market strategy and how to readjust your content strategy during a pandemic. Our latest episode with Jeff Askengor reveals this and more.

Aug 10 · Esther Shatz · 21 mins
Episode #24: Overcoming Growth Challenges Through Customer Lifecycle Management with Victor Seca
Mobile Growth Podcast icon
Mobile Growth Podcast
Episode #24: Overcoming Growth Challenges Through Customer Lifecycle Management with Victor Seca

The customer lifecycle is not a topic we deal with often on our podcast, yet such an imperative part of any marketing strategy. Our latest episode welcomes Victor Seca, to explain and share more.

Jul 28 · Esther Shatz · 19 mins
Watch our Webinar: How iOS 15 Will Create a Truly Optimized UA Journey from Creative to App Store
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ASO Webinars
Watch our Webinar: How iOS 15 Will Create a Truly Optimized UA Journey from Creative to App Store

iOS 15 will completely change the way UA and ASO teams work. Watch our latest webinar to make sure you can leverage the advantages of this new update.

Jul 15 · Jonathan Fishman · 1 mins

Mobile Growth Loops

How to Leverage Facebook’s ‘The Big Catch’ Creative System in Mobile Marketing?
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ASO Blog
How to Leverage Facebook’s ‘The Big Catch’ Creative System in Mobile Marketing?

As we approach a new dawn whereby targeted creatives with broad campaigns will replace old business models, Facebook’ proposes a new a UA methodology: ‘The Big Catch Creative System’. Storemaven’s VP Marketing dissects FB’s report.

Aug 26 · Jonathan Fishman · 8 mins
Episode #11: Advertising Without Targeting with Chang Chen
Mobile Growth Podcast icon
Mobile Growth Podcast
Episode #11: Advertising Without Targeting with Chang Chen

In this episode, we chatted with Chang Chen from Otter.ai, about understanding the users, lookalike audience, and targeting strategies. Listen to this episode and more here.

Jan 27 · Esther Shatz · 12 mins
Mobile Marketing and Growth Loops: A Conclusive Guide
ASO Guides icon
ASO Guides
Mobile Marketing and Growth Loops: A Conclusive Guide

It's one of the most important changes in the past years and something that can reconstruct your marketing strategy from top to bottom. Storemaven's Director of Marketing explains.

Nov 24 · Jonathan Fishman · 16 mins
Episode #6: Balancing Performance and Brand Marketing with Adam Hadi
Mobile Growth Podcast icon
Mobile Growth Podcast
Episode #6: Balancing Performance and Brand Marketing with Adam Hadi

Episode six of Mobile Growth and Pancakes welcomed Adam Hadi, VP Marketing at Current, as we discussed performance and influencer marketing and the major shifts in the industry.

Nov 16 · Esther Shatz · 19 mins
Bringing Back Your Lapsed Users with a Robust Re-engagement Strategy
ASO Guides icon
ASO Guides
Bringing Back Your Lapsed Users with a Robust Re-engagement Strategy

By creating web, social media, and in-app advertisements that target lapsed users or dormant users you can tap into a low-hanging fruit growth avenue.

Aug 04 · Ron Gordon · 8 mins

iOS 15 Preparation Hub

What are In-App Events and How Do They Impact ASO?
ASO Blog icon
ASO Blog
What are In-App Events and How Do They Impact ASO?

With in-app events joining the iOS 15 lineup, Apple provides developers with a whole new marketing tool to leverage. This piece will answer everything you need to know in order to add in-app events into your mobile marketing strategy.

Aug 26 · Jonathan Fishman · 8 mins
Mobile UA post iOS 15 – From Campaign Optimization to Funnel Optimization
ASO Guides icon
ASO Guides
Mobile UA post iOS 15 – From Campaign Optimization to Funnel Optimization

Before iOS 14.5 a UA team’s methodology was proven, repeatable, and straightforward. But iOS 15 is muddying the waters - in order to succeed in mobile UA, the mindset needs to shift to Funnel Optimization

Sep 02 · Jonathan Fishman · 6 mins
How to Prepare Your Acquisition Strategy for iOS 15
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ASO Blog
How to Prepare Your Acquisition Strategy for iOS 15

How do you look at your top funnel traffic? iOS 15 is coming and it requires some major preparation. Storemaven's President Adam Rakib makes sure you won't miss any opportunity. Learn more.

Aug 12 · Adam Rakib · 4 mins
Watch our Webinar: What Are In-App Events and How They Impact ASO?
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ASO Webinars
Watch our Webinar: What Are In-App Events and How They Impact ASO?

Storemaven teamed up with AppTweak to discuss another one of Apple's features coming along with iOS 15 - In-App Events. Enter here to watch the full recording of the session.

Aug 31 · Ron Gordon · 1 mins
Join our Annual Event: That’s the Tea on mobile growth 2021
ASO Blog icon
ASO Blog
Join our Annual Event: That’s the Tea on mobile growth 2021

It will be hard to recreate last year's success, but we'll sure try. Come and learn from the world’s best mobile growth experts. Start by saving the date, more details to follow.

Aug 12 · Ron Gordon · 1 mins

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