Mobile Growth

Mobile Growth strategy

The New 2021 App Store Connect Metrics That Will Help You Better Understand Growth
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ASO Guides
The New 2021 App Store Connect Metrics That Will Help You Better Understand Growth

In early October, Apple released an update to App Store Connect that finally features the new metrics discussed in WWDC 2021. Storemaven's Jonathan Fishman on the significant shift that these metrics will bring.

Oct 13 · Jonathan Fishman · 4 mins
The Two Biggest Shifts in Mobile Marketing for 2022 and How to Deal With Them
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ASO Blog
The Two Biggest Shifts in Mobile Marketing for 2022 and How to Deal With Them

With iOS 15, mobile marketing is on the cusp of MAJOR change. How will you ensure significant mobile growth in an App Store-centric world? We took a deep dive into why marketers can’t operate in the “old way” with tools designed for the “new way”.

Oct 07 · Jonathan Fishman · 12 mins
The Beginner’s Guide to Incrementality Testing
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ASO Guides
The Beginner’s Guide to Incrementality Testing

It's difficult to distinguish paid installs from organic ones. App store marketers often miscalculate their marketing spends and pay for downloads that would have happened organically. This guide is meant to make sure you'll know how to avoid it.

Sep 23 · Ron Gordon · 5 mins
Episode #28: The Comeback of Old School Game Marketing With Adam Jaffe
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Mobile Growth Podcast
Episode #28: The Comeback of Old School Game Marketing With Adam Jaffe

In this episode of Mobile Growth and Pancakes, Adam Jaffe, CEO of Mega World Wide, shares stories from how game marketing was only a few years ago, and prepares for the future of advertising.

Sep 22 · Jonathan Fishman · 28 mins
Episode #26: Growing Your App While Building Credibility with Jeff Perkins
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Mobile Growth Podcast
Episode #26: Growing Your App While Building Credibility with Jeff Perkins

In episode 26, we talked then CMO of ParkMobile (now CEO) Jeff Perkins, who shared secrets on building a marketing strategy and balance product vision with responding to user feedback.

Aug 24 · Esther Shatz · 24 mins

Mobile Growth Loops

How to Leverage Facebook’s ‘The Big Catch’ Creative System in Mobile Marketing?
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ASO Blog
How to Leverage Facebook’s ‘The Big Catch’ Creative System in Mobile Marketing?

As we approach a new dawn whereby targeted creatives with broad campaigns will replace old business models, Facebook’ proposes a new a UA methodology: ‘The Big Catch Creative System’. Storemaven’s VP Marketing dissects FB’s report.

Aug 26 · Jonathan Fishman · 8 mins
Episode #11: Advertising Without Targeting with Chang Chen
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Mobile Growth Podcast
Episode #11: Advertising Without Targeting with Chang Chen

In this episode, we chatted with Chang Chen from Otter.ai, about understanding the users, lookalike audience, and targeting strategies. Listen to this episode and more here.

Jan 27 · Esther Shatz · 12 mins
Mobile Marketing and Growth Loops: A Conclusive Guide
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ASO Guides
Mobile Marketing and Growth Loops: A Conclusive Guide

It's one of the most important changes in the past years and something that can reconstruct your marketing strategy from top to bottom. Storemaven's Director of Marketing explains.

Nov 24 · Jonathan Fishman · 16 mins
Episode #6: Balancing Performance and Brand Marketing with Adam Hadi
Mobile Growth Podcast icon
Mobile Growth Podcast
Episode #6: Balancing Performance and Brand Marketing with Adam Hadi

Episode six of Mobile Growth and Pancakes welcomed Adam Hadi, VP Marketing at Current, as we discussed performance and influencer marketing and the major shifts in the industry.

Nov 16 · Esther Shatz · 19 mins
Bringing Back Your Lapsed Users with a Robust Re-engagement Strategy
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ASO Guides
Bringing Back Your Lapsed Users with a Robust Re-engagement Strategy

By creating web, social media, and in-app advertisements that target lapsed users or dormant users you can tap into a low-hanging fruit growth avenue.

Aug 04 · Ron Gordon · 8 mins

iOS 15 Preparation Hub

Join our Annual Event: That’s the Tea on mobile growth 2021
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ASO Blog
Join our Annual Event: That’s the Tea on mobile growth 2021

It will be hard to recreate last year's success, but we'll sure try. Come and learn from the world’s best mobile growth experts. Start by saving the date, more details inside.

Aug 12 · Ron Gordon · 1 mins
The Complete iOS 15 ASO Preparation Crash Course
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ASO Guides
The Complete iOS 15 ASO Preparation Crash Course

iOS 15 changes are upon us, and dare we say that these 13 short videos are everything you need to make sure your ASO and UA strategy is on the right track.

Jul 18 · Ron Gordon · 1 mins
The Two Biggest Shifts in Mobile Marketing for 2022 and How to Deal With Them
ASO Blog icon
ASO Blog
The Two Biggest Shifts in Mobile Marketing for 2022 and How to Deal With Them

With iOS 15, mobile marketing is on the cusp of MAJOR change. How will you ensure significant mobile growth in an App Store-centric world? We took a deep dive into why marketers can’t operate in the “old way” with tools designed for the “new way”.

Oct 07 · Jonathan Fishman · 12 mins
What’s the Update: iOS 15’s New ASO Features Launch Timeline
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ASO Blog
What’s the Update: iOS 15’s New ASO Features Launch Timeline

Apple is known for its ambiguous OS releases. More often than not, they just create a sense of frustration with developers and users. Storemaven’s VP of Marketing looks into what clearly was a last-minute decision in Cupertino.

Sep 22 · Jonathan Fishman · 6 mins
All the Ways to A/B Test your Product Page for iOS 15
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ASO Guides
All the Ways to A/B Test your Product Page for iOS 15

If you’re in ASO and UA, Apple are presenting you with a great gift: iOS 15. You’ll have many new tools added to your arsenal, but harnessing their capabilities won’t be easy. Let the experts guide you.

Sep 14 · Jonathan Fishman · 6 mins

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