Mobile Growth
Mobile Growth strategy
In episode #35 of our podcast, we sat down with Ivan Trancik, SuperScale CEO and Founder. We talked about the mobile game industry, LTV growth and how to optimize a game's content for players.
There's a new buzzword in the industry: Contextual marketing. In this piece, a collaboration between Storemaven and YellowHEAD, we'll discuss context in Custom Product Pages, ad creatives and strategy.
Arguably the most important feature that came out with iOS 15, Custom Product Pages are set to change how UA and ASO marketers operate and work. This session with industry leaders David Flynn and Martin Rusev will help you stay ahead of the game.
In-App Events can become a game-changer for mobile marketers if leveraged correctly. Watch this session from our 2021 conference to understand this interesting new feature by Apple.
In this newsletter, we're showcasing our new Mobile Audience Growth Stack for 2022, and you can also enjoy a well-thought webinar that will get your ready for the new mobile year.
App Store optimization
From measurement and targeting challenges to implementing Apple’s Custom Product Pages into your mobile growth strategy, check the 5 pressing issues you must master in 2022.
Check how these 5 top-notch dating apps used In-App Events to attract and engage with their users. A guest post by DOWN Dating App team.
With in-app events joining the iOS 15 lineup, Apple provides developers with a new marketing tool. Learn how to add in-app events to your mobile marketing strategy.
Working with an ASO agency? Why? Why not? Still wondering why ASO is important and how an agency will help you move forward? This is the article to check out.
Apple's iOS 15 will bring many new opportunities to ASO and UA teams worldwide. Join Storemaven's Co-founders for a discussion about the future of this industry, and our coming solution.
Organic Mobile Growth
Join our own Esther Shatz and Dora Trostanetsky from SoundCloud, to hear about the audio platform's amazing journey to the top of the charts, without even spending money on UA.
Episode nine of our podcast welcomes Fabien-Pierre Nicolas, VP of US Marketing at SmartNews, to talk about one of the most questionable growth channels out there: TV advertising.
ASO competitive analysis takes time and energy to perform correctly, but it's vital to the success of your app.
App store statistics and best practices based on more than 500M sessions and 4+ years of analyzing the leading app developers
Learn why the new Google Play Console organic search and explore insights may not be as valuable to your App Store Optimization (ASO) strategy as you think.
Mobile Growth Loops
As we approach a new dawn whereby targeted creatives with broad campaigns will replace old business models, Facebook’ proposes a new a UA methodology: ‘The Big Catch Creative System’. Storemaven’s VP Marketing dissects FB’s report.
In this episode, we chatted with Chang Chen from Otter.ai, about understanding the users, lookalike audience, and targeting strategies. Listen to this episode and more here.
It's one of the most important changes in the past years and something that can reconstruct your marketing strategy from top to bottom. Storemaven's Director of Marketing explains.
Episode six of Mobile Growth and Pancakes welcomed Adam Hadi, VP Marketing at Current, as we discussed performance and influencer marketing and the major shifts in the industry.
By creating web, social media, and in-app advertisements that target lapsed users or dormant users you can tap into a low-hanging fruit growth avenue.
Mobile Growth trends
Leveraging contextual marketing, creating world-class creatives and building holistic funnels using the new App Store capabilities. Mobile Growth Food for Thought Newsletter no 59 was a bit more strategic than others...
Amidst the commotion of the new iOS 14.5 privacy guidelines, we mustn't overlook two other important features: The Suggested search results tab and the new Apple ad placement. Here's why.
Looking at SKAdNetwork's latest update, learning how to build hypotheses and some bonus tips for your ASO craftmanship. Our ASO Food for Thought from Feb 4, 2021.
How SKAdNetwork attribution will soon work and what are the challenges it poses for mobile growth? Storemaven's Director of Marketing tries to shed some light on these changes.
With mobile successes such as this, we have to ask ourselves: “How Among Us did it?". Our ASO Food for Thought from October 29, 2020.
iOS 15 Hub
An early Christmas present from Apple. Its long-awaited iOS 15 features, Custom Product Pages and Product Page Optimization are finally out. What does it mean for mobile growth practitioners?
iOS 15 changes are upon us, and dare we say that these 13 short videos are everything you need to make sure your ASO and UA strategy is on the right track.
From measurement and targeting challenges to implementing Apple’s Custom Product Pages into your mobile growth strategy, check the 5 pressing issues you must master in 2022.
Product Page Optimization, one of Apple's newest iOS 15 features, enables mobile marketers to natively a/b test their product pages. Here's how to start.
Arguably the most important feature that came out with iOS 15, Custom Product Pages are set to change how UA and ASO marketers operate and work. This session with industry leaders David Flynn and Martin Rusev will help you stay ahead of the game.