Mobile Growth
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How to Track App Downloads and Revenue of Your App and Competitors
There are lots of mobile app tracking tools out there. As the success of your app or game hinges on many elements, start by understanding what best suites your strategy and budget.
How to Strengthen Your Organic App Growth Efforts
It seems like the organic side of growth was neglected for years, and for no obvious reason. This guide will cover the basics around organic UA, and how you too can make it count.
Bringing Back Your Lapsed Users with a Robust Re-engagement Strategy
By creating web, social media, and in-app advertisements that target lapsed users or dormant users you can tap into a low-hanging fruit growth avenue.
App Store Statistics Revealed: What We Learned from Analyzing 500M Sessions
App store statistics and best practices based on more than 500M sessions and 4+ years of analyzing the leading app developers
How International ASO Helped a Brand New Game Get 10 Times More Downloads
This is a guest post by Andrew Konovalskyi, Lead iOS Developer at Heatherglade Game Studio in partnership with AppFollow.
How to Get App Store Seasonality Right
It's almost time for Christmas, and a rain of red and green snowflake-encrusted icons are about to take over the app stores.
The Blind Spots in Mobile Marketing Measurement & What to Do About Them
In the app store ecosystem, User Acquisition (UA) and App Store Optimization (ASO) teams always have one goal in mind: mobile growth.
What the Google Play Console Update Means for Your ASO Strategy
First announced at I/O 2018, Google has finally released an update to the Google Play Console that allows developers to segment their organic traffic.