Mobile Growth
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Mobile Growth strategy
![Watch our Webinar: How to Create a World-Class Ad Monetization Strategy for Your Mobile Games](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1676550828/Webinar_admon_smallcover1.png)
We sat with two of the industry's top ad monetization experts to discuss the state of in-app advertising (IAA), supply, demand, segmentation, and all the burning questions to get your game revenue going in the right direction.
![Episode #59: How to Discover New Mobile Game Ideas That Scale with Stan Minasov](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1671352843/Stan_minasov_cover1_small1.jpg)
In this episode, Jonathan talks to Stan Minasov from AppMagic, about the science behind discovering and developing a successful mobile game.
![“Never Let a Good Crisis Go to Waste” – What You Should know About The Mobile Game Market In 2023](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1668687040/Mobile-game-market-blogcover_small1.png)
Is there really a ‘softness’ period shadowing the industry? And if there is - what should you do when considering your next year’s strategy? Our VP of Marketing has more.
![Episode #58: How to Win at Mobile Gaming in 2023 with Lexi Sydow](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1668686092/Lexi_episode_small1.jpg)
In this episode of MGP, we talked with Lexi Sydow, Data.ai's Head of Insights, about her own path in mobile, the challenges of working during a recession, and her tips for succeeding in the short-term.
![4 Tips to Build Your Mobile Game Marketing Strategy for 2023](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1668080667/Cover_4considerations_small1.png)
Learn how to build your mobile game marketing strategy for 2023. Our expert tips look into CPPs, MMM, SKAN, funnel optimization and leveraging TikTok to promote mobile games.
App Store optimization
![So, What’s Your Type? Why You Should Always Know Your True App Category](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1648142615/Taxonomy_blog_app_category_coversmall1.png)
Why won't we say it out loud? The app categories we know are broad, overlapping, and can be easily ignored. That's why we have been creating our own Taxonomy. Storemaven's VP Consultancy explains more.
![5 Questions for Paid UA, ASO, and Organic Mobile Marketing Teams to Answer in 2022](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1641465356/5answers_for_2022_blog_small1.png)
From measurement and targeting challenges to implementing Apple’s Custom Product Pages into your mobile growth strategy, check the 5 pressing issues you must master in 2022.
![5 Dating In-App Events to Learn From for Your App Store Optimization (ASO) Efforts](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/w_388,h_230,c_fill/v1641288626/5_dating_apps_coverimage1.jpg)
Check how these 5 top-notch dating apps used In-App Events to attract and engage with their users. A guest post by DOWN Dating App team.
![What Are In-App Events and How Do They Impact ASO?](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1629973755/In_app_events_blog_small2.png)
With in-app events joining the iOS 15 lineup, Apple provides developers with a new marketing tool. Learn how to add in-app events to your mobile marketing strategy.
![What to Look For in an ASO Agency](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1627888847/ASO_agency_small1.png)
Working with an ASO agency? Why? Why not? Still wondering why ASO is important and how an agency will help you move forward? This is the article to check out.
Organic Mobile Growth
![Episode #43: Managing Organic Methods for Mobile Growth with Iain Russel](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1647506660/Ep43_iainrussel_small1.jpg)
Iain Russel, Head of Performance Marketing at MoneyHub, sits with us for this episode of Mobile Growth and Pancakes to talk about organic and paid growth activities.
![App Store Statistics Revealed: What We Learned from Analyzing 500M Sessions](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/w_388,h_230,c_fill/v1593668174/app_store_statistics_image_new.jpg)
App store statistics and best practices based on more than 500M sessions and 4+ years of analyzing the leading app developers
![Episode #10: Growth Without Paid UA With Dora Trostanetsky](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1611410625/Dora-Trostanetsky-388x2301_square.jpg)
Join our own Esther Shatz and Dora Trostanetsky from SoundCloud, to hear about the audio platform's amazing journey to the top of the charts, without even spending money on UA.
![Episode #9: Do TV Ads Work for Mobile Growth With Fabien-Pierre Nicolas](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1611410626/Fabien-Pierre-Nicolas-388x2301_square.jpg)
Episode nine of our podcast welcomes Fabien-Pierre Nicolas, VP of US Marketing at SmartNews, to talk about one of the most questionable growth channels out there: TV advertising.
![How to Perform Competitive Analysis and Boost Installs For Your App](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/w_388,h_230,c_fill/v1597047857/competition_new_cover1.jpg)
ASO competitive analysis takes time and energy to perform correctly, but it's vital to the success of your app.
Mobile Growth Loops
![Episode #39: Understanding Growth Loops and Channel Strategy with Scott Dodson](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1644933267/MGP_Episode39_Scott_smallcover1.jpg)
In episode 39 of Mobile Growth and Pancakes we sat down with Scott Dodson, the CMO at Play Magnus Group, who taught us more about growth, retention, and channel strategy.
![How to Leverage Facebook’s ‘The Big Catch’ Creative System in Mobile Marketing?](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1629962762/Facebook_creative_system_mobilemarketing1.png)
As we approach a new dawn whereby targeted creatives with broad campaigns will replace old business models, Facebook’ proposes a new a UA methodology: ‘The Big Catch Creative System’. Storemaven’s VP Marketing dissects FB’s report.
![Episode #11: Advertising Without Targeting with Chang Chen](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1611739670/Chang_chen_thumbnail1.jpg)
In this episode, we chatted with Chang Chen from Otter.ai, about understanding the users, lookalike audience, and targeting strategies. Listen to this episode and more here.
![Mobile Marketing and Growth Loops: A Conclusive Guide](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1606294063/growth_loops_small_cover3.jpg)
It's one of the most important changes in the past years and something that can reconstruct your marketing strategy from top to bottom. Storemaven's Director of Marketing explains.
![Episode #6: Balancing Performance and Brand Marketing with Adam Hadi](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1611410629/Adam-Hadi-388x2301_square.jpg)
Episode six of Mobile Growth and Pancakes welcomed Adam Hadi, VP Marketing at Current, as we discussed performance and influencer marketing and the major shifts in the industry.
Mobile Growth trends
![Episode #54: Developing Winning Strategies for Social Media Apps with Ariel Cohen](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1660472318/Wordpress_arielcohen_small1.jpg)
In this episode of Mobile Growth and Pancakes, we sat down with Tango's HoM and looked into TikTok, how it changed social media trends, and the rise of live streaming.
![The Apple and Google Updates You Can’t Miss: Mobile Growth Food for Thought (#75)](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1652952518/Google_Play_small1.png)
In this newsletter, we are covering the two quite major announcements that came out of Cupertino and Mountain View, and see what it means for mobile growth practitioners.
![The GAID is Dying: What Does Google’s 2022 Privacy Sandbox Update Mean For Mobile Marketers?](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1645538948/Google_privacy_small1.png)
Google's new Privacy Sandbox updates prove that the powerhouse is just as serious about user privacy as Apple is. How do the changes affect mobile marketers? Read this important piece.
![Watch our Webinar: The Future of Games & the App Store – NFT, Web3 and more](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1643614910/The_future_of_games_small1.png)
The gaming industry is becoming flooded with terms like Web3, the Metaverse, Blockchain, and NFTs. What should game and app developers do in this new reality? Check our latest webinar to learn more.
![2022 Planning and Contextual Marketing Basics: Mobile Growth Food For Thought (#59)](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1637573144/newsletter059_small.png)
Leveraging contextual marketing, creating world-class creatives and building holistic funnels using the new App Store capabilities. Mobile Growth Food for Thought Newsletter no 59 was a bit more strategic than others...
iOS 15 Hub
![Watch our Webinar: The Big Apple – How iOS 15’s In-App Events and Custom Product Pages Changed Mobile Growth](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1652877188/Thebigapple_15_small1.png)
It’s been almost a year since Apple’s new iOS 15 features went live. Watch this Apptweak & Storemaven webinar to learn more about In-App Events, Custom Product Pages and Product Page Optimization adoption stories.
![Complete Guide to iOS 15 A/B Testing in the App Store](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1631620045/iOS15_toolbox_arecap1.png)
Apple’s iOS 15 now provides new tools for ASO and UA specialists: App Store A/B testing. Let our experts guide you in setting up your app A/B tests.
![iOS 15 – Custom Product Pages Guide](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1623855909/Explaining_cpp.png)
What are Apple's Custom Product Pages for iOS 15, how do they impact your ASO/UA strategies, & what actions should you take to prepare? Kickstart your iOS 15 understanding with this guide.
![iOS 15 – Product Page Optimization Guide](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1623855912/Explaining_ppo.png)
Apple's new iOS 15 feature, Product Page Optimization, will allow developers to test different icons, screenshots and app preview videos on their product pages. How can you harness this to help your mobile growth strategy? Start here.
![The Six Challenges of Product Page Optimization and How to Solve Them](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1646923039/Six_challenges_ofPPO_coversmall1.png)
Unclear data, clunky icon testing, and the long wait to reach a conclusive result. Product Page Optimization has the potential to be a great tool for savvy mobile marketers, but it's not there yet.