Mobile Growth

Mobile Growth strategy

New Google Play Developer Console Marketing Capabilities: 2022 Update
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ASO Blog
New Google Play Developer Console Marketing Capabilities: 2022 Update

Google just introduced game-changing capabilities for mobile marketers, UA and ASO folks that rival those introduced by Apple back in 2021. Storemaven’s VP Marketing gives you a guided tour around the new offerings and what they mean for your mobile growth.

May 19 · Jonathan Fishman · 6 mins
Episode #49: What Are the New Capabilities in Google Play and What Do They Mean?
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Mobile Growth Podcast
Episode #49: What Are the New Capabilities in Google Play and What Do They Mean?

In this special episode of Mobile Growth and Pancakes, our two hosts faced each other to talk about Google’s recently announced mobile marketing tool changes.

May 19 · Ron Gordon · 2 mins
The New Acronym for All Game Developers: What You Should Know About RTPs?
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ASO Blog
The New Acronym for All Game Developers: What You Should Know About RTPs?

When your game receives quality users from an unconnected app, don’t just shrug your shoulders. Understand how they got to your game and capitalize on their reasoning for choosing it. Our VP of Product Marketing has more.

May 12 · Esther Shatz · 4 mins
Episode #48: What Mobile Marketers Should Know About UGC Ads with Christian Eckhardt
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Mobile Growth Podcast
Episode #48: What Mobile Marketers Should Know About UGC Ads with Christian Eckhardt

We sat down with Customlytics' CEO to talk about user-generated content, and how to adjust to an ever-changing industry like the mobile advertising one.

May 11 · Ron Gordon · 19 mins
Game Developers – When (and Why) You Should Switch App Store Categories to Maximize Growth?
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ASO Blog
Game Developers – When (and Why) You Should Switch App Store Categories to Maximize Growth?

Choosing the right category for your mobile game has a ton of impact. But you might get more downloads from being ranked #8 in Casual, than being ranked #3 on RPG. This piece will help you pave the way for your desired audience.

Apr 28 · Jonathan Fishman · 8 mins

Mobile Growth Loops

Episode #39: Understanding Growth Loops and Channel Strategy with Scott Dodson
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Mobile Growth Podcast
Episode #39: Understanding Growth Loops and Channel Strategy with Scott Dodson

In episode 39 of Mobile Growth and Pancakes we sat down with Scott Dodson, the CMO at Play Magnus Group, who taught us more about growth, retention, and channel strategy.

Feb 15 · Ron Gordon · 23 mins
How to Leverage Facebook’s ‘The Big Catch’ Creative System in Mobile Marketing?
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ASO Blog
How to Leverage Facebook’s ‘The Big Catch’ Creative System in Mobile Marketing?

As we approach a new dawn whereby targeted creatives with broad campaigns will replace old business models, Facebook’ proposes a new a UA methodology: ‘The Big Catch Creative System’. Storemaven’s VP Marketing dissects FB’s report.

Aug 26 · Jonathan Fishman · 8 mins
Episode #11: Advertising Without Targeting with Chang Chen
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Mobile Growth Podcast
Episode #11: Advertising Without Targeting with Chang Chen

In this episode, we chatted with Chang Chen from Otter.ai, about understanding the users, lookalike audience, and targeting strategies. Listen to this episode and more here.

Jan 27 · Esther Shatz · 12 mins
Mobile Marketing and Growth Loops: A Conclusive Guide
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ASO Guides
Mobile Marketing and Growth Loops: A Conclusive Guide

It's one of the most important changes in the past years and something that can reconstruct your marketing strategy from top to bottom. Storemaven's Director of Marketing explains.

Nov 24 · Jonathan Fishman · 16 mins
Episode #6: Balancing Performance and Brand Marketing with Adam Hadi
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Mobile Growth Podcast
Episode #6: Balancing Performance and Brand Marketing with Adam Hadi

Episode six of Mobile Growth and Pancakes welcomed Adam Hadi, VP Marketing at Current, as we discussed performance and influencer marketing and the major shifts in the industry.

Nov 16 · Esther Shatz · 19 mins

Mobile Growth trends

The GAID is Dying: What Does Google’s 2022 Privacy Sandbox Update Mean For Mobile Marketers?
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ASO Blog
The GAID is Dying: What Does Google’s 2022 Privacy Sandbox Update Mean For Mobile Marketers?

Google's new Privacy Sandbox updates prove that the powerhouse is just as serious about user privacy as Apple is. How do the changes affect mobile marketers? Read this important piece.

Feb 24 · Jonathan Fishman · 6 mins
Watch our Webinar: The Future of Games & the App Store – NFT, Web3 and more
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Mobile Growth Webinars
Watch our Webinar: The Future of Games & the App Store – NFT, Web3 and more

The gaming industry is becoming flooded with terms like Web3, the Metaverse, Blockchain, and NFTs. What should game and app developers do in this new reality? Check our latest webinar to learn more.

Jan 31 · Ron Gordon · 1 mins
2022 Planning and Contextual Marketing Basics: Mobile Growth Food For Thought (#59)
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ASO Blog
2022 Planning and Contextual Marketing Basics: Mobile Growth Food For Thought (#59)

Leveraging contextual marketing, creating world-class creatives and building holistic funnels using the new App Store capabilities. Mobile Growth Food for Thought Newsletter no 59 was a bit more strategic than others...

Nov 22 · Jonathan Fishman · 6 mins
Is the new App Store paid suggested search ad placement worth it?
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ASO Blog
Is the new App Store paid suggested search ad placement worth it?

Amidst the commotion of the new iOS 14.5 privacy guidelines, we mustn't overlook two other important features: The Suggested search results tab and the new Apple ad placement. Here's why.

May 13 · Jonathan Fishman · 8 mins
Wallstreetbets Effect on the App Stores Charts
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ASO Blog
Wallstreetbets Effect on the App Stores Charts

Looking at SKAdNetwork's latest update, learning how to build hypotheses and some bonus tips for your ASO craftmanship. Our ASO Food for Thought from Feb 4, 2021.

Feb 07 · Jonathan Fishman · 4 mins

iOS 15 Hub

Watch our Webinar: The Big Apple – How iOS 15’s In-App Events and Custom Product Pages Changed Mobile Growth
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Mobile Growth Webinars
Watch our Webinar: The Big Apple – How iOS 15’s In-App Events and Custom Product Pages Changed Mobile Growth

It’s been almost a year since Apple’s new iOS 15 features went live. Watch this Apptweak & Storemaven webinar to learn more about In-App Events, Custom Product Pages and Product Page Optimization adoption stories.

May 18 · Ron Gordon · 1 mins
Complete Guide to iOS 15 A/B Testing in the App Store
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ASO Guides
Complete Guide to iOS 15 A/B Testing in the App Store

Apple’s iOS 15 now provides new tools for ASO and UA specialists: App Store A/B testing. Let our experts guide you in setting up your app A/B tests.

Apr 26 · Jonathan Fishman · 6 mins
iOS 15 – Custom Product Pages Guide
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ASO Guides
iOS 15 – Custom Product Pages Guide

What are Apple's Custom Product Pages for iOS 15, how do they impact your ASO/UA strategies, & what actions should you take to prepare? Kickstart your iOS 15 understanding with this guide.

Mar 14 · Ron Gordon · 7 mins
iOS 15 – Product Page Optimization Guide
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ASO Guides
iOS 15 – Product Page Optimization Guide

Apple's new iOS 15 feature, Product Page Optimization, will allow developers to test different icons, screenshots and app preview videos on their product pages. How can you harness this to help your mobile growth strategy? Start here.

Mar 13 · Jonathan Fishman · 8 mins
The Six Challenges of Product Page Optimization and How to Solve Them
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ASO Blog
The Six Challenges of Product Page Optimization and How to Solve Them

Unclear data, clunky icon testing, and the long wait to reach a conclusive result. Product Page Optimization has the potential to be a great tool for savvy mobile marketers, but it's not there yet.

Mar 10 · Jonathan Fishman · 6 mins

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