Mobile Growth
Mobile Growth strategy
In episode 21 of Mobile Growth and Pancakes, we sat down with Offer Yehudai, President at Fyber, to go into the nuts and bolts of mobile advertising - and whether this industry can recover after a rough year.
Celebrating 20 episodes of Mobile Growth and Pancakes with Andrej Kugonic from Nordeus. We talked about marketing for mobile games, brand marketing metrics and how to maintain growth over ten years.
In episode 19 of Mobile Growth and Pancakes, Esther Shatz sat with Saulo Marti, Director of Marketing at Olist, to hear firsthand about growth strategies, a testing first mindset and CVR optimization.
How Freshplanet used Storemaven to take influencer marketing strategy and measurement to the next level? Watch our webinar about the intricacies and impact of this pivotal tactic.
Apple’s new OS update is upon us, and an entire mobile industry is anxiously looking for solutions. To help you through, we are offering a comprehensive review and a valuable framework to work with.
App Store optimization
This week, Apple announced several new features that’ll elevate the work of ASO, from Product Page Optimization for your default App Store product page, to creating up to 35 Custom Product Pages that are all active. Storemaven's CEO imagines the role of ASO post iOS 15.
Apple's iOS 15 will bring many new opportunities to ASO and UA teams worldwide. Join Storemaven's Co-founders for a discussion about the future of this industry, and our coming solution.
In episode 18 of our podcast, we welcomed Natalie Dzord, a growth marketing enthusiast, to talk about universal app campaigns, cannibalization challenges and the future of ASO.
You can't underestimate ASO's place in your company's marketing strategy. A well performed process will help you reach your KPIs sooner and with more insights for future growth. This App Store Optimization guide will help you master the intricacies of this winning doctrine.
The app stores experience a change in user behavior based on seasons. Leveraging seasonality in your ASO strategy is a powerful tactic to improve discoverability and CVR.
Organic Mobile Growth
ASO competitive analysis takes time and energy to perform correctly, but it's vital to the success of your app.
Join our own Esther Shatz and Dora Trostanetsky from SoundCloud, to hear about the audio platform's amazing journey to the top of the charts, without even spending money on UA.
Episode nine of our podcast welcomes Fabien-Pierre Nicolas, VP of US Marketing at SmartNews, to talk about one of the most questionable growth channels out there: TV advertising.
App store statistics and best practices based on more than 500M sessions and 4+ years of analyzing the leading app developers
Learn why the new Google Play Console organic search and explore insights may not be as valuable to your App Store Optimization (ASO) strategy as you think.
Mobile Growth Loops
In this episode, we chatted with Chang Chen from Otter.ai, about understanding the users, lookalike audience, and targeting strategies. Listen to this episode and more here.
By creating web, social media, and in-app advertisements that target lapsed users or dormant users you can tap into a low-hanging fruit growth avenue.
It's one of the most important changes in the past years and something that can reconstruct your marketing strategy from top to bottom. Storemaven's Director of Marketing explains.
Episode six of Mobile Growth and Pancakes welcomed Adam Hadi, VP Marketing at Current, as we discussed performance and influencer marketing and the major shifts in the industry.
This is a guest post from James Ewen – Marketing Manager at Tamoco and avid big data nerd.
Mobile Growth trends
Amidst the commotion of the new iOS 14.5 privacy guidelines, we mustn't overlook two other important features: The Suggested search results tab and the new Apple ad placement. Here's why.
Looking at SKAdNetwork's latest update, learning how to build hypotheses and some bonus tips for your ASO craftmanship. Our ASO Food for Thought from Feb 4, 2021.
How SKAdNetwork attribution will soon work and what are the challenges it poses for mobile growth? Storemaven's Director of Marketing tries to shed some light on these changes.
With mobile successes such as this, we have to ask ourselves: “How Among Us did it?". Our ASO Food for Thought from October 29, 2020.
According to Mixpanel, almost a third of all users have already adopted the iOS 14 operating system. Our ASO Food for Thought from September 24, 2020.
iOS 15 Preparation Hub
This week, Apple announced several new features that’ll elevate the work of ASO, from Product Page Optimization for your default App Store product page, to creating up to 35 Custom Product Pages that are all active. Storemaven's CEO imagines the role of ASO post iOS 15.
What are Apple's Custom Product Pages, how do they impact your ASO and UA strategy, and what actions should you take to prepare? Kickstart your iOS 15 understanding with this guide.
Apple's new feature Product Page Optimization will allow developers to test different icons, screenshots and app preview videos on their product pages. How can you harness this to help your mobile growth strategy? Start here.
Apple's iOS 15 will bring many new opportunities to ASO and UA teams worldwide. Join Storemaven's Co-founders for a discussion about the future of this industry, and our coming solution.
Storemaven’s President Adam Rakib unpacks Apple’s new iOS 15 ‘Custom Product Page’ feature to explain how it will change the way your ASO and UA teams work.