Mobile Growth

Mobile Growth strategy

Episode #21: Post-IDFA Mobile Advertising with Offer Yehudai
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Mobile Growth Podcast
Episode #21: Post-IDFA Mobile Advertising with Offer Yehudai

In episode 21 of Mobile Growth and Pancakes, we sat down with Offer Yehudai, President at Fyber, to go into the nuts and bolts of mobile advertising - and whether this industry can recover after a rough year.

Jun 16 · Esther Shatz · 16 mins
Episode #20: Sustaining Long-term Mobile Growth with Andrej Kugonic
Mobile Growth Podcast icon
Mobile Growth Podcast
Episode #20: Sustaining Long-term Mobile Growth with Andrej Kugonic

Celebrating 20 episodes of Mobile Growth and Pancakes with Andrej Kugonic from Nordeus. We talked about marketing for mobile games, brand marketing metrics and how to maintain growth over ten years.

Jun 02 · Esther Shatz · 20 mins
Episode #19: Early-stage Mobile Growth with Saulo Marti
Mobile Growth Podcast icon
Mobile Growth Podcast
Episode #19: Early-stage Mobile Growth with Saulo Marti

In episode 19 of Mobile Growth and Pancakes, Esther Shatz sat with Saulo Marti, Director of Marketing at Olist, to hear firsthand about growth strategies, a testing first mindset and CVR optimization.

May 19 · Esther Shatz · 26 mins
Watch our Webinar: How to make influencer marketing POP
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ASO Webinars
Watch our Webinar: How to make influencer marketing POP

How Freshplanet used Storemaven to take influencer marketing strategy and measurement to the next level? Watch our webinar about the intricacies and impact of this pivotal tactic.

May 18 · Jonathan Fishman · 1 mins
iOS 14.5: A Brave New World for Mobile Growth
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ASO Blog
iOS 14.5: A Brave New World for Mobile Growth

Apple’s new OS update is upon us, and an entire mobile industry is anxiously looking for solutions. To help you through, we are offering a comprehensive review and a valuable framework to work with.

Mar 17 · Jonathan Fishman · 12 mins

App Store optimization

iOS 15 – A New Era for App Store Optimization (ASO), and an App Store Split in Two
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ASO Blog
iOS 15 – A New Era for App Store Optimization (ASO), and an App Store Split in Two

This week, Apple announced several new features that’ll elevate the work of ASO, from Product Page Optimization for your default App Store product page, to creating up to 35 Custom Product Pages that are all active. Storemaven's CEO imagines the role of ASO post iOS 15.

Jun 09 · Gad Maor · 5 mins
Watch our Webinar: iOS 15 – a new era for mobile growth
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ASO Webinars
Watch our Webinar: iOS 15 – a new era for mobile growth

Apple's iOS 15 will bring many new opportunities to ASO and UA teams worldwide. Join Storemaven's Co-founders for a discussion about the future of this industry, and our coming solution.

Jun 15 · Ron Gordon · 1 mins
Episode #18: Exploring the Google Ads Black Box with Natalie Drozd
Mobile Growth Podcast icon
Mobile Growth Podcast
Episode #18: Exploring the Google Ads Black Box with Natalie Drozd

In episode 18 of our podcast, we welcomed Natalie Dzord, a growth marketing enthusiast, to talk about universal app campaigns, cannibalization challenges and the future of ASO.

May 06 · Esther Shatz · 22 mins
The Complete App Store Optimization (ASO) Guide (2021)
ASO Guides icon
ASO Guides
The Complete App Store Optimization (ASO) Guide (2021)

You can't underestimate ASO's place in your company's marketing strategy. A well performed process will help you reach your KPIs sooner and with more insights for future growth. This App Store Optimization guide will help you master the intricacies of this winning doctrine.

Mar 02 · Jonathan Fishman · 43 mins
App Store Optimization and Seasonality: A Complete Guide
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ASO Guides
App Store Optimization and Seasonality: A Complete Guide

The app stores experience a change in user behavior based on seasons. Leveraging seasonality in your ASO strategy is a powerful tactic to improve discoverability and CVR.

Jun 18 · Jonathan Fishman · 9 mins

iOS 15 Preparation Hub

iOS 15 – A New Era for App Store Optimization (ASO), and an App Store Split in Two
ASO Blog icon
ASO Blog
iOS 15 – A New Era for App Store Optimization (ASO), and an App Store Split in Two

This week, Apple announced several new features that’ll elevate the work of ASO, from Product Page Optimization for your default App Store product page, to creating up to 35 Custom Product Pages that are all active. Storemaven's CEO imagines the role of ASO post iOS 15.

Jun 09 · Gad Maor · 5 mins
iOS 15 – Custom Product Pages Guide
ASO Guides icon
ASO Guides
iOS 15 – Custom Product Pages Guide

What are Apple's Custom Product Pages, how do they impact your ASO and UA strategy, and what actions should you take to prepare? Kickstart your iOS 15 understanding with this guide.

Jun 14 · Ron Gordon · 5 mins
iOS 15 – Product Page Optimization Guide
ASO Guides icon
ASO Guides
iOS 15 – Product Page Optimization Guide

Apple's new feature Product Page Optimization will allow developers to test different icons, screenshots and app preview videos on their product pages. How can you harness this to help your mobile growth strategy? Start here.

Jun 14 · Jonathan Fishman · 4 mins
Watch our Webinar: iOS 15 – a new era for mobile growth
ASO Webinars icon
ASO Webinars
Watch our Webinar: iOS 15 – a new era for mobile growth

Apple's iOS 15 will bring many new opportunities to ASO and UA teams worldwide. Join Storemaven's Co-founders for a discussion about the future of this industry, and our coming solution.

Jun 15 · Ron Gordon · 1 mins
Why Custom Product Pages change UA and ASO Forever
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ASO Blog
Why Custom Product Pages change UA and ASO Forever

Storemaven’s President Adam Rakib unpacks Apple’s new iOS 15 ‘Custom Product Page’ feature to explain how it will change the way your ASO and UA teams work.

Jun 23 · Adam Rakib · 6 mins

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