Mobile Growth
Mobile Growth strategy
In episode 21 of Mobile Growth and Pancakes, we sat down with Offer Yehudai, President at Fyber, to go into the nuts and bolts of mobile advertising - and whether this industry can recover after a rough year.
The customer lifecycle is not a topic we deal with often on our podcast, yet such an imperative part of any marketing strategy. Our latest episode welcomes Victor Seca, to explain and share more.
iOS 15 will completely change the way UA and ASO teams work. Watch our latest webinar to make sure you can leverage the advantages of this new update.
In this episode, we're joined by Blinkist's Director of Online Marketing to talk about affiliate marketing metrics and how to succeed in a time of a global pandemic.
Episode 22 of our podcast, Mobile Growth and Pancakes, is all about gaming, as Sophie Vo, Studio and game lead at Voodoo shares her secrets.
App Store optimization
Working with an ASO agency? Why? Why not? Still wondering why ASO is important and how an agency will help you move forward? This is the article to check out.
Apple's iOS 15 will bring many new opportunities to ASO and UA teams worldwide. Join Storemaven's Co-founders for a discussion about the future of this industry, and our coming solution.
iOS 15’s new features, Product Page Optimization and Custom Product Pages, will revolutionize App Store Optimization (ASO). Learn about how iOS 15 is changing the ASO landscape.
In episode 18 of our podcast, we welcomed Natalie Dzord, a growth marketing enthusiast, to talk about universal app campaigns, cannibalization challenges and the future of ASO.
The app stores experience a change in user behavior based on seasons. Leveraging seasonality in your ASO strategy is a powerful tactic to improve discoverability and CVR.
Organic Mobile Growth
Join our own Esther Shatz and Dora Trostanetsky from SoundCloud, to hear about the audio platform's amazing journey to the top of the charts, without even spending money on UA.
Episode nine of our podcast welcomes Fabien-Pierre Nicolas, VP of US Marketing at SmartNews, to talk about one of the most questionable growth channels out there: TV advertising.
ASO competitive analysis takes time and energy to perform correctly, but it's vital to the success of your app.
App store statistics and best practices based on more than 500M sessions and 4+ years of analyzing the leading app developers
Learn why the new Google Play Console organic search and explore insights may not be as valuable to your App Store Optimization (ASO) strategy as you think.
Mobile Growth Loops
In this episode, we chatted with Chang Chen from Otter.ai, about understanding the users, lookalike audience, and targeting strategies. Listen to this episode and more here.
It's one of the most important changes in the past years and something that can reconstruct your marketing strategy from top to bottom. Storemaven's Director of Marketing explains.
Episode six of Mobile Growth and Pancakes welcomed Adam Hadi, VP Marketing at Current, as we discussed performance and influencer marketing and the major shifts in the industry.
By creating web, social media, and in-app advertisements that target lapsed users or dormant users you can tap into a low-hanging fruit growth avenue.
This is a guest post from James Ewen – Marketing Manager at Tamoco and avid big data nerd.
Mobile Growth trends
Amidst the commotion of the new iOS 14.5 privacy guidelines, we mustn't overlook two other important features: The Suggested search results tab and the new Apple ad placement. Here's why.
Looking at SKAdNetwork's latest update, learning how to build hypotheses and some bonus tips for your ASO craftmanship. Our ASO Food for Thought from Feb 4, 2021.
How SKAdNetwork attribution will soon work and what are the challenges it poses for mobile growth? Storemaven's Director of Marketing tries to shed some light on these changes.
With mobile successes such as this, we have to ask ourselves: “How Among Us did it?". Our ASO Food for Thought from October 29, 2020.
According to Mixpanel, almost a third of all users have already adopted the iOS 14 operating system. Our ASO Food for Thought from September 24, 2020.
iOS 15 Preparation Hub
iOS 15 changes are upon us, and dare we say that these 13 short videos are everything you need to make sure your ASO and UA strategy is on the right track.
Are you ready for iOS 15? Probably not yet. But don't be discouraged, read this guide and save our ultimate timeline to help you prepare.
Apple’s iOS 15 will reshape the mobile marketing world. This iOS 15 ASO guide is all you need for increasing install rates and creating the right message for the right audience.
iOS 15 will completely change the way UA and ASO teams work. Watch our latest webinar to make sure you can leverage the advantages of this new update.
Storemaven’s President Adam Rakib unpacks Apple’s new iOS 15 ‘Custom Product Page’ feature to explain how it will change the way your ASO and UA teams work.