Mobile Growth trends

Mobile Growth trends

2022 Planning and Contextual Marketing Basics: Mobile Growth Food For Thought (#59)
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ASO Blog
2022 Planning and Contextual Marketing Basics: Mobile Growth Food For Thought (#59)

Leveraging contextual marketing, creating world-class creatives and building holistic funnels using the new App Store capabilities. Mobile Growth Food for Thought Newsletter no 59 was a bit more strategic than others...

Nov 22 · Jonathan Fishman · 6 mins
Is the new App Store paid suggested search ad placement worth it?
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ASO Blog
Is the new App Store paid suggested search ad placement worth it?

Amidst the commotion of the new iOS 14.5 privacy guidelines, we mustn't overlook two other important features: The Suggested search results tab and the new Apple ad placement. Here's why.

May 13 · Jonathan Fishman · 8 mins
Wallstreetbets Effect on the App Stores Charts
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ASO Blog
Wallstreetbets Effect on the App Stores Charts

Looking at SKAdNetwork's latest update, learning how to build hypotheses and some bonus tips for your ASO craftmanship. Our ASO Food for Thought from Feb 4, 2021.

Feb 07 · Jonathan Fishman · 4 mins
Making Sense of SKAdNetwork 2.2 New Update (And What it Means for Mobile Growth and Install Attribution)
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ASO Blog
Making Sense of SKAdNetwork 2.2 New Update (And What it Means for Mobile Growth and Install Attribution)

How SKAdNetwork attribution will soon work and what are the challenges it poses for mobile growth? Storemaven's Director of Marketing tries to shed some light on these changes.

Feb 03 · Jonathan Fishman · 6 mins
How Among Us is Storming the Charts, and Shedding Light on How Users Behave in the App Stores
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ASO Blog
How Among Us is Storming the Charts, and Shedding Light on How Users Behave in the App Stores

With mobile successes such as this, we have to ask ourselves: “How Among Us did it?". Our ASO Food for Thought from October 29, 2020.

Nov 01 · Jonathan Fishman · 5 mins

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