Web3, NFTs, Cryptocurrency. These are more than just buzzwords, this is part of the new reality and mobile games marketers should already address these changes, as the technology behind it is already mature, proven, and it enables a broader range of audiences and a widely more profitable business model for games developers.
For our first webinar of 2022, we had the pleasure of talking to mobile growth and games economy experts Claire Rozain, UA Team Lead at Rovio. Claire sat down with Storemaven’s VP Marketing Jonathan Fishman, and together they discussed:
- The massive shift in gaming with the rise of the Metaverse and Blockchain
- The evolution of game mechanics
- The evolution of business models
- Types of games and key methodologies
- And much more
Below you can watch the full recording of the webinar:
