Ron Gordon

Author
The Complete iOS 15 ASO Preparation Crash Course
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ASO Guides
The Complete iOS 15 ASO Preparation Crash Course

iOS 15 changes are upon us, and dare we say that these 13 short videos are everything you need to make sure your ASO and UA strategy is on the right track.

Jul 18 · Ron Gordon · 1 mins
Episode #55: Influencer Marketing Hacks for Mobile Games with Alex Ruban
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Mobile Growth Podcast
Episode #55: Influencer Marketing Hacks for Mobile Games with Alex Ruban

Our host Alex Ruban, Product Madness' Head of Growth Strategy, talks about influencer marketing, how marketers should think about data and the phenomenon that is TikTok.

Aug 22 · Ron Gordon · 13 mins
ASO App Store Category Spotlight: Health and Fitness Apps
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ASO Blog
ASO App Store Category Spotlight: Health and Fitness Apps

Our latest App Store Category Spotlight delves into Health and Fitness apps. For your app or mobile game to reach its full potential, discover which ASO strategies to embrace and which ones to avoid.

Nov 10 · Ron Gordon · 10 mins
Episode #34: Leveraging Marketing Tools for a Dating App with Guilhem Duche
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Mobile Growth Podcast
Episode #34: Leveraging Marketing Tools for a Dating App with Guilhem Duche

Our guest on the 34th episode of our podcast - Guilhem Duche, shares his experience with building and growing a dating app, why he started to invest in ASO, and what KPIs he follows.

Jan 12 · Ron Gordon · 21 mins
Episode #43: Managing Organic Methods for Mobile Growth with Iain Russel
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Mobile Growth Podcast
Episode #43: Managing Organic Methods for Mobile Growth with Iain Russel

Iain Russel, Head of Performance Marketing at MoneyHub, sits with us for this episode of Mobile Growth and Pancakes to talk about organic and paid growth activities.

Mar 17 · Ron Gordon · 17 mins
Episode #50: Leading Efficient UA and Growth Strategies with Mariusz Gąsiewski
Mobile Growth Podcast icon
Mobile Growth Podcast
Episode #50: Leading Efficient UA and Growth Strategies with Mariusz Gąsiewski

Our guest on this episode of MGP is CEE Mobile Gaming Lead at Google, Mariusz Gasiewski, sharing his takes on the changes in the gaming industry, Google's privacy ecosystem and how to build a team of pros.

May 31 · Ron Gordon · 22 mins
How to Choose the Perfect App Name
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ASO Guides
How to Choose the Perfect App Name

It all starts here - with the perfect name for your app, the one users will remember, and engage with. This guide will provide 4 easy steps for picking the perfect app name.

Sep 14 · Ron Gordon · 6 mins
Watch our Webinar: The iOS 15 Strategy Panel – Preparing for A New Era of UA
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Mobile Growth Webinars
Watch our Webinar: The iOS 15 Strategy Panel – Preparing for A New Era of UA

With iOS 15 officially out, ASO and UA teams have to shift gears in order to harness all that this new OS has to offer, and that's quite a lot. Learn more from our latest webinar about the future of UA work.

Sep 23 · Ron Gordon · 1 mins
iOS 15 – Custom Product Pages Guide
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ASO Guides
iOS 15 – Custom Product Pages Guide

What are Apple's Custom Product Pages for iOS 15, how do they impact your ASO/UA strategies, & what actions should you take to prepare? Kickstart your iOS 15 understanding with this guide.

Mar 14 · Ron Gordon · 7 mins
What to Look For in an ASO Agency
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ASO Guides
What to Look For in an ASO Agency

Working with an ASO agency? Why? Why not? Still wondering why ASO is important and how an agency will help you move forward? This is the article to check out.

Aug 02 · Ron Gordon · 5 mins
Episode #40: How Do In-App Events Influence ASO with Jevgen Tarasenko
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Mobile Growth Podcast
Episode #40: How Do In-App Events Influence ASO with Jevgen Tarasenko

In the 40th episode of our podcast, we talked with Tilting Point's Head of ASO about the new iOS 15 features, such as In-App Events, and how they can improve your growth metrics.

Feb 21 · Ron Gordon · 19 mins
Watch our Webinar: Gaming Growth – Optimizing the Full User Journey for Effective App Install Campaigns
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Mobile Growth Webinars
Watch our Webinar: Gaming Growth – Optimizing the Full User Journey for Effective App Install Campaigns

Join experts from Wooga, SciPlay, yellowHEAD and Storemaven looking into the new challenging world of UA managers.

Apr 05 · Ron Gordon · 1 mins
Episode #56: TikTok – the NextGen UA Mobile Channel with Ryan Thorpe
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Mobile Growth Podcast
Episode #56: TikTok – the NextGen UA Mobile Channel with Ryan Thorpe

In this episode of Mobile Growth and Pancakes, Jonathan Fishman sat down with Reflecty's CMO, to talk about the ever-growing importance of TikTok in your mobile marketing arsenal.

Aug 28 · Ron Gordon · 2 mins
Storemaven Press Kit
Storemaven Press Kit

About us, bios, images and logos to use. All trademarks and copyrights contained herein are the property of Storemaven.

Jun 20 · Ron Gordon · 2 mins
Mobile Growth Food for Thought – Your Ultimate Mobile Growth Newsletter
Mobile Growth Food for Thought – Your Ultimate Mobile Growth Newsletter

Your easy-to-digest, bi-monthly, digital consumable. Join 10,000 mobile marketers who already enjoy Storemaven's news, insights and sneaky bits of content.

Aug 29 · Ron Gordon · 1 mins
Episode #44: Mastering ASO in 2022 with Simon Thillay
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Mobile Growth Podcast
Episode #44: Mastering ASO in 2022 with Simon Thillay

Our guest on episode 44 of our podcast was our good friend Simon Thillay, Head of ASO at AppTweak. We discussed App Store Optimization's place in the mobile growth realm and the new challenges coming our way.

Mar 23 · Ron Gordon · 22 mins
Watch our Webinar: What Are In-App Events and How They Impact ASO?
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Mobile Growth Webinars
Watch our Webinar: What Are In-App Events and How They Impact ASO?

Storemaven teamed up with AppTweak to discuss another one of Apple's features coming along with iOS 15 - In-App Events. Enter here to watch the full recording of the session.

Aug 31 · Ron Gordon · 1 mins
Episode #41: How to Develop Subscription-Based Apps with Dan Burcaw
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Mobile Growth Podcast
Episode #41: How to Develop Subscription-Based Apps with Dan Burcaw

We welcome back our host Esther Shatz, sitting in this episode with Nami's Co-founder and CEO, to discuss why more app developers need to adopt the subscription model.

Mar 03 · Ron Gordon · 23 mins
Episode #42: UA for Games with Long-term Monetization Post ATT with Alexey Gusev
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Mobile Growth Podcast
Episode #42: UA for Games with Long-term Monetization Post ATT with Alexey Gusev

In this episode of Mobile Growth and Pancakes, we met with Goodgame Studios' Lead Performance Marketing, discussing the new reality for UA folks under the ATT rollout.

Mar 09 · Ron Gordon · 19 mins
Episode #47: Developing a Growth Strategy for  Mobile Game Categories with Jerome Turnbull
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Mobile Growth Podcast
Episode #47: Developing a Growth Strategy for Mobile Game Categories with Jerome Turnbull

In this episode of our podcast, we sat down with AppLovin's VP of Growth and discussed game monetization, choosing the right app store categories and first-party UA.

Apr 28 · Ron Gordon · 16 mins
Episode #38: How Brand Marketing is Making a Comeback with Brooke McKnight
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Mobile Growth Podcast
Episode #38: How Brand Marketing is Making a Comeback with Brooke McKnight

In episode 38 of our podcast - Mobile Growth and Pancakes - we talked with Jam City's VP of Product Marketing about brand marketing choices and strategies.

Feb 08 · Ron Gordon · 16 mins
Watch our Webinar with Singular: State of UA Industry Roundtable
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Mobile Growth Webinars
Watch our Webinar with Singular: State of UA Industry Roundtable

The last year has been a year of massive change for UA folks. Watch this webinar with experts from Singular, ironSource, Google, Storemaven and more trying to make their lives easier.

Apr 06 · Ron Gordon · 1 mins
Episode #35: How to Maximize a Mobile Game’s Business Potential with Ivan Trancik
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Mobile Growth Podcast
Episode #35: How to Maximize a Mobile Game’s Business Potential with Ivan Trancik

In episode #35 of our podcast, we sat down with Ivan Trancik, SuperScale CEO and Founder. We talked about the mobile game industry, LTV growth and how to optimize a game's content for players.

Jan 16 · Ron Gordon · 31 mins
The Orange Brick Road: ASO Learning Path #1 – The Creative Optimization Edition
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ASO Guides
The Orange Brick Road: ASO Learning Path #1 – The Creative Optimization Edition

This article offers you a shortcut to mastering Creative Optimization, with all the materials you need to turn your app or game into a success. Just follow the footprints on the orange bricks inside.

May 20 · Ron Gordon · 5 mins
Watch our Webinar: What it Takes to Succeed in the Business of Mobile Games?
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Mobile Growth Webinars
Watch our Webinar: What it Takes to Succeed in the Business of Mobile Games?

In this session, Jonathan Fishman was joined by Adam Jaffe from Mega Studio, who shared tips and insights from the life of an experienced game developer and marketer.

Sep 01 · Ron Gordon · 1 mins
Episode #53: The Future of Mobile Gaming Distribution With Piyush Mishra
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Mobile Growth Podcast
Episode #53: The Future of Mobile Gaming Distribution With Piyush Mishra

Product Madness' Head of Growth Marketing join us for this episode, to talk about performance marketing in gaming and app-based companies, how iOS 14.5 impacted gaming distribution and more.

Jul 27 · Ron Gordon · 25 mins
Episode #37: Mastering UA Globally and Locally with Veera Ala-Kaila
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Mobile Growth Podcast
Episode #37: Mastering UA Globally and Locally with Veera Ala-Kaila

In our latest episode of Mobile Growth and Pancakes, we sat with Wolt's User Acquisition lead Veera Ala-Kaila to discuss UA strategies and location-based decisions.

Jan 31 · Ron Gordon · 16 mins
Watch our Webinar: The Future of Games & the App Store – NFT, Web3 and more
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Mobile Growth Webinars
Watch our Webinar: The Future of Games & the App Store – NFT, Web3 and more

The gaming industry is becoming flooded with terms like Web3, the Metaverse, Blockchain, and NFTs. What should game and app developers do in this new reality? Check our latest webinar to learn more.

Jan 31 · Ron Gordon · 1 mins
Watch our Webinar: The Big Apple – How iOS 15’s In-App Events and Custom Product Pages Changed Mobile Growth
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Mobile Growth Webinars
Watch our Webinar: The Big Apple – How iOS 15’s In-App Events and Custom Product Pages Changed Mobile Growth

It’s been almost a year since Apple’s new iOS 15 features went live. Watch this Apptweak & Storemaven webinar to learn more about In-App Events, Custom Product Pages and Product Page Optimization adoption stories.

May 18 · Ron Gordon · 1 mins
ASO App Store Category Spotlight: Food and Drink Apps
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ASO Blog
ASO App Store Category Spotlight: Food and Drink Apps

For our eighth installment in our category spotlight series, we're taking on the 25 top-grossing apps in the Food and Drink category. See what these household names are all about when it comes to App Store domination.

Jun 29 · Ron Gordon · 9 mins
Episode #54: Developing Winning Strategies for Social Media Apps with Ariel Cohen
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Mobile Growth Podcast
Episode #54: Developing Winning Strategies for Social Media Apps with Ariel Cohen

In this episode of Mobile Growth and Pancakes, we sat down with Tango's HoM and looked into TikTok, how it changed social media trends, and the rise of live streaming.

Aug 14 · Ron Gordon · 21 mins
Episode #49: What Are the New Capabilities in Google Play and What Do They Mean?
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Mobile Growth Podcast
Episode #49: What Are the New Capabilities in Google Play and What Do They Mean?

In this special episode of Mobile Growth and Pancakes, our two hosts faced each other to talk about Google’s recently announced mobile marketing tool changes.

May 19 · Ron Gordon · 15 mins
Episode #51: Designing an Innovative UA Marketing Strategy with Stefana Pesko
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Mobile Growth Podcast
Episode #51: Designing an Innovative UA Marketing Strategy with Stefana Pesko

In this episode of Mobile Growth and Pancakes, we sat down with Product Madness' UA Manager to talk about creatives, mobile marketing tools, targeted campaigns and future trends.

Jun 08 · Ron Gordon · 18 mins
Watch our Webinar: iOS 15 – a new era for mobile growth
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Mobile Growth Webinars
Watch our Webinar: iOS 15 – a new era for mobile growth

Apple's iOS 15 will bring many new opportunities to ASO and UA teams worldwide. Join Storemaven's Co-founders for a discussion about the future of this industry, and our coming solution.

Jun 15 · Ron Gordon · 1 mins
The Orange Brick Road: ASO Learning Path #2 – The Discoverability Edition
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ASO Guides
The Orange Brick Road: ASO Learning Path #2 – The Discoverability Edition

Our second Orange Brick guide covers everything you need to learn about the chance of getting your app discovered by users. From keyword localization to the connection between paid and organic, it has it all.

Jun 22 · Ron Gordon · 5 mins
Episode #31: How Can Instant Games Grow Fast with Novel Rahman
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Mobile Growth Podcast
Episode #31: How Can Instant Games Grow Fast with Novel Rahman

In this episode, Sr. UA manager at Playco Novel Rahman discusses instant games, content marketing, social platforms, and the pros and cons of not having to deal with IDFA deprecation.

Nov 24 · Ron Gordon · 20 mins
US Gaming Giant Zynga Buys Israel’s Storemaven
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ASO Blog
US Gaming Giant Zynga Buys Israel’s Storemaven

Storemaven is a developer of technologies for analysis of business data for giant companies in applications and games. Read the full story.

Sep 22 · 1 mins
Watch our Webinar: Creative Optimization After iOS 15
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Mobile Growth Webinars
Watch our Webinar: Creative Optimization After iOS 15

Get the right tips to boost your paid UA conversion rates and ROAS, and prepare for Apple's new iOS 15 features. Watch MobileAction and Storemaven in this engaging webinar.

Aug 08 · Ron Gordon · 1 mins
Zynga Acquires Israeli Mobile Growth Platform Storemaven
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ASO Blog
Zynga Acquires Israeli Mobile Growth Platform Storemaven

The Israeli startup creates mobile growth and ASO technologies which help top mobile companies and game developers optimize creatives and measure performance. Read the full story.

Sep 22 · 1 mins
Zynga Acquires Mobile Growth Platform Storemaven
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ASO Blog
Zynga Acquires Mobile Growth Platform Storemaven

Making successful mobile games isn’t just about game development. That’s why Zynga has acquired Storemaven, a mobile growth and ASO company. Read the full story.

Sep 22 · 1 mins
Zynga Buys ASO Platform Storemaven to Cut Down on CAC
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ASO Blog
Zynga Buys ASO Platform Storemaven to Cut Down on CAC

Zynga is getting into app store optimization (ASO). The mobile game developer closed its acquisition of ASO provider Storemaven on Monday, September 12th. Read the full story.

Sep 22 · 1 mins
Zynga Acquires Israel-Based Mobile Growth Platform Storemaven at Terms Undisclosed
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ASO Blog
Zynga Acquires Israel-Based Mobile Growth Platform Storemaven at Terms Undisclosed

Zynga, a wholly-owned publishing label of Take-Two Interactive Software, has announced the acquisition of mobile growth and ASO technologies firm Storemaven. Read the full story.

Sep 22 · 1 mins
Zynga Acquires Mobile Growth and ASO Firm, Storemaven
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ASO Blog
Zynga Acquires Mobile Growth and ASO Firm, Storemaven

Games company Zynga has completed the acquisition of mobile growth and App Store Optimization firm, expanding Zynga’s existing operations in Israel. Read the full story.

Sep 22 · 1 mins
Zynga Buys an Israeli Startup That Hasn’t Even Raised Any Money
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ASO Blog
Zynga Buys an Israeli Startup That Hasn’t Even Raised Any Money

Last year, the gaming giant Zynga began operating under the radar in Israel and even recruited its first local employees. Today it's making another move. Read the full story.

Sep 22 · 1 mins
Zynga Completes Acquisition of Mobile Growth Platform Storemaven
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ASO Blog
Zynga Completes Acquisition of Mobile Growth Platform Storemaven

Storemaven revolutionized the way mobile companies and game developers optimize their creatives, conduct growth experiments, and measure performance. Read the full story.

Sep 22 · 1 mins
Watch our Webinar with Singular: Moving the Marketing Needle for 2022
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Mobile Growth Webinars
Watch our Webinar with Singular: Moving the Marketing Needle for 2022

2022 is expected to be a year of change in the mobile growth realm. This webinar with experts from Forbes, TikTok, Tinuiti, Digital Turbine, Singular and Storemaven will help you better prepare.

Dec 13 · Ron Gordon · 1 mins
Episode #45: Driving Growth in the Mobile Gaming Industry with Enric Pedró
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Mobile Growth Podcast
Episode #45: Driving Growth in the Mobile Gaming Industry with Enric Pedró

In this episode of Mobile Growth & Pancakes, Jonathan Fishman is joined by Enric Pedró, VP of Growth at Tilting Point, to discuss Enric’s role and his approach to mobile growth, UA, ASO, and analytics.

Apr 07 · Ron Gordon · 29 mins
Episode #52: Alternative UA Channels and Strategies with Vladimir Alov
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Mobile Growth Podcast
Episode #52: Alternative UA Channels and Strategies with Vladimir Alov

For this episode of Mobile Growth and Pancakes, we sat down with Stoloto's Head of Growth Marketing to hear more about mobile performance, organic traffic and the TikTok effect.

Jun 23 · Ron Gordon · 18 mins
Watch our Webinar: Finding an audience, not a user – Contextual advertising and UA
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Mobile Growth Webinars
Watch our Webinar: Finding an audience, not a user – Contextual advertising and UA

Contextual advertising and marketing are more than just a buzzword. Our latest webinar touched on what it is, how it allows you to grow, and how to apply it to your UA strategy.

Nov 17 · Ron Gordon · 1 mins
Episode #30: Apple is Taking Over the Data Ecosystem with Thomas Kriebernegg
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Mobile Growth Podcast
Episode #30: Apple is Taking Over the Data Ecosystem with Thomas Kriebernegg

Celebrating 30 episodes of Mobile Growth and Pancakes with App Radar's CEO Thomas Kriebernegg. We discussed the shift in the industry after IDFA deprecation and Apple's intentions with its App Store.

Nov 09 · Ron Gordon · 17 mins
Watch our Webinar: How to Improve UA Performance on iOS 15 – The CPP Fireside Chat
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Mobile Growth Webinars
Watch our Webinar: How to Improve UA Performance on iOS 15 – The CPP Fireside Chat

How to leverage Apple's Custom Product Pages feature and boost your UA efforts? Check our latest webinar with experts from MobileAction and Socialpoint for more.

Mar 03 · Ron Gordon · 1 mins
Watch our Webinar with Phiture: Accelerate Your Mobile Game Growth – Leveraging Structured Frameworks
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Mobile Growth Webinars
Watch our Webinar with Phiture: Accelerate Your Mobile Game Growth – Leveraging Structured Frameworks

In our recent webinar, our panelists discussed game growth tactics, the rise in competition, the new use of data and the latest capabilities in iOS and Google.

Jul 05 · Ron Gordon · 1 mins
Episode #46: Driving Incremental Growth Through Mobile On-Device Campaigns with Dor Isseroff
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Mobile Growth Podcast
Episode #46: Driving Incremental Growth Through Mobile On-Device Campaigns with Dor Isseroff

In this episode of our podcast series we chatted with ironSource's Senior Director of Sales about how to increase awareness and get more incremental users.

Apr 11 · Ron Gordon · 18 mins
Episode #39: Understanding Growth Loops and Channel Strategy with Scott Dodson
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Mobile Growth Podcast
Episode #39: Understanding Growth Loops and Channel Strategy with Scott Dodson

In episode 39 of Mobile Growth and Pancakes we sat down with Scott Dodson, the CMO at Play Magnus Group, who taught us more about growth, retention, and channel strategy.

Feb 15 · Ron Gordon · 23 mins
Episode #32: Adapting to the New Mobile Growth Normal with Raphaël Labouré
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Mobile Growth Podcast
Episode #32: Adapting to the New Mobile Growth Normal with Raphaël Labouré

In episode 32 of our podcast we talked with MWM's Head of Growth Raphael Laboure about the IDFA deprecation, how ROAS is not an accurate indicator anymore and how to readjust to the new industry reality following iOS 15.

Dec 08 · Ron Gordon · 25 mins
Episode #33: Leading Successful UA Gaming Campaigns  with Alexander Lubchenko
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Mobile Growth Podcast
Episode #33: Leading Successful UA Gaming Campaigns with Alexander Lubchenko

Episode 33 of our podcast welcomes Alex Lubchenko, CMO at video game publisher Nekki. Alex discusses UA strategies, organic growth, and the reasons he also analyzes non-gaming campaigns.

Dec 23 · Ron Gordon · 20 mins
Episode #36: Driving an Effective User Acquisition Strategy with Macarena Sabalza
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Mobile Growth Podcast
Episode #36: Driving an Effective User Acquisition Strategy with Macarena Sabalza

In this episode of our podcast, Mobile Growth and Pancakes, Macarena Sabalza from Papumba shares UA strategies and best practices to drive and support growth.

Jan 12 · Ron Gordon · 19 mins
Episode #48: What Mobile Marketers Should Know About UGC Ads with Christian Eckhardt
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Mobile Growth Podcast
Episode #48: What Mobile Marketers Should Know About UGC Ads with Christian Eckhardt

We sat down with Customlytics' CEO to talk about user-generated content, and how to adjust to an ever-changing industry like the mobile advertising one.

May 11 · Ron Gordon · 19 mins
How to Set Up Custom Product Pages on App Store Connect?
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ASO Guides
How to Set Up Custom Product Pages on App Store Connect?

Custom Product Pages are out and their potential is massive. Here's how to create, edit, delete and submit for review yours.

Dec 13 · Ron Gordon · 4 mins
The Ultimate App Store Test (Part 2): Creative Design
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ASO Guides
The Ultimate App Store Test (Part 2): Creative Design

In the second part of our ultimate test series, we'll learn how to turn these great hypotheses you came with, into effective creatives that will not only dazzle the users but also move the needle in the right direction.

Feb 17 · Ron Gordon · 11 mins
ASO App Store Category Spotlight: Social Apps
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ASO Blog
ASO App Store Category Spotlight: Social Apps

FB, Instagram, TikTok, Snapchat - they need no introduction, but that doesn’t mean social media giants can ignore their app stores presence. We look at who is getting it right.

May 26 · Ron Gordon · 10 mins
The Ultimate App Store Test (Part 1): Building Hypotheses
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ASO Guides
The Ultimate App Store Test (Part 1): Building Hypotheses

In the first article of our new series, we're looking at how you can create the best hypotheses to start your App Store testing cycle. We'll talk conducting research, which elements to consider, and look at some examples of hypotheses - the good, the bad, and the ugly.

Feb 02 · Ron Gordon · 9 mins
ASO App Store Category Spotlight: Role-Playing  Games (RPG)
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ASO Blog
ASO App Store Category Spotlight: Role-Playing Games (RPG)

Get into character - today we’re attacking the Role-playing games category. See what the top-grossing games are doing right, and the black holes they’re avoiding.

Apr 28 · Ron Gordon · 9 mins
ASO App Store Category Spotlight: Shopping Apps
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ASO Blog
ASO App Store Category Spotlight: Shopping Apps

How do the biggest brands in the world like Target, Nike and eBay optimize their app store pages to increase conversions? It’s time for our next category spotlight: Shopping apps.

Mar 25 · Ron Gordon · 7 mins
5 Great App Store Pages and What Makes Them Perfect
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ASO Guides
5 Great App Store Pages and What Makes Them Perfect

Nothing is really original, isn't it? In this article, we hope you’ll find inspiration from some great apps and games of companies that are doing it right.

Aug 20 · Ron Gordon · 6 mins
Watch our Webinar: iOS 14.5 – A Brave New World for Mobile Growth
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Mobile Growth Webinars
Watch our Webinar: iOS 14.5 – A Brave New World for Mobile Growth

As iOS 14.5 is about to roll out, we need to be bold - to go back to marketing and growth basics and think about how to continue to produce growth. Watch our full webinar on this matter and be ready for this brave new world ahead.

Mar 10 · Ron Gordon · 1 mins
Download The Complete App Store Optimization Guide (2021)
Download The Complete App Store Optimization Guide (2021)

This comprehensive App Store Optimization guide will help you master the intricacies of this winning doctrine. Get your copy of our eBook now.

Feb 09 · Ron Gordon · 1 mins
A Guide to User Behavior: The Google Play Store
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ASO Guides
A Guide to User Behavior: The Google Play Store

If we don’t get to know our users, and how they behave on the app stores, we risk alienating them and ultimately, turning them away from us and straight into the arms of the competition.

Sep 10 · Ron Gordon · 9 mins
The Ultimate Guide To App Store Videos
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ASO Guides
The Ultimate Guide To App Store Videos

Not many issues spark ASO debates like app store videos. Our take is quite simple: Videos are a crucial tool, only if done right. Get the framework and tips on how to start.

Aug 16 · Ron Gordon · 11 mins
Bringing Back Your Lapsed Users with a Robust Re-engagement Strategy
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ASO Guides
Bringing Back Your Lapsed Users with a Robust Re-engagement Strategy

By creating web, social media, and in-app advertisements that target lapsed users or dormant users you can tap into a low-hanging fruit growth avenue.

Aug 04 · Ron Gordon · 8 mins
Guide to App Localization: Tips to Boost Conversion
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ASO Guides
Guide to App Localization: Tips to Boost Conversion

When the platforms today support a vast global reach, your goal as an app developer should be to take advantage of this exposure. Learn the basics of mobile app optimization and much more in this article

Jun 21 · Ron Gordon · 9 mins
Mobile Growth and Pancakes podcast – The Vault
Mobile Growth and Pancakes podcast – The Vault

All the episodes, all the guests, and all that is important to know about app store optimization and mobile growth. And yes, sometimes we talk about pancakes too.

Nov 18 · Ron Gordon · 9 mins
Complete Guide for App Icons: Designing, Testing, & Optimizing
ASO Guides icon
ASO Guides
Complete Guide for App Icons: Designing, Testing, & Optimizing

Learn how to use the App Icon as part of your store optimization (ASO) strategy. Our complete guide will teach you how to make an app store icon from start to finish. Read on to learn about app icon guidelines, design dos and don’ts, and how to test app icons to find the ideal icon for your brand.

Jun 16 · Ron Gordon · 20 mins

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