iOS 15 changes are upon us, and dare we say that these 13 short videos are everything you need to make sure your ASO and UA strategy is on the right track.
Our host Alex Ruban, Product Madness' Head of Growth Strategy, talks about influencer marketing, how marketers should think about data and the phenomenon that is TikTok.
Our latest App Store Category Spotlight delves into Health and Fitness apps. For your app or mobile game to reach its full potential, discover which ASO strategies to embrace and which ones to avoid.
Our guest on the 34th episode of our podcast - Guilhem Duche, shares his experience with building and growing a dating app, why he started to invest in ASO, and what KPIs he follows.
Iain Russel, Head of Performance Marketing at MoneyHub, sits with us for this episode of Mobile Growth and Pancakes to talk about organic and paid growth activities.
In this episode of MGP, we talked with Lexi Sydow, Data.ai's Head of Insights, about her own path in mobile, the challenges of working during a recession, and her tips for succeeding in the short-term.
Our guest on this episode of MGP is CEE Mobile Gaming Lead at Google, Mariusz Gasiewski, sharing his takes on the changes in the gaming industry, Google's privacy ecosystem and how to build a team of pros.
It all starts here - with the perfect name for your app, the one users will remember, and engage with. This guide will provide 4 easy steps for picking the perfect app name.
With iOS 15 officially out, ASO and UA teams have to shift gears in order to harness all that this new OS has to offer, and that's quite a lot. Learn more from our latest webinar about the future of UA work.
In this special episode, we gathered the best tips and insights from top UA experts. From tracking tactics to the right channel mix and much more.
What are Apple's Custom Product Pages for iOS 15, how do they impact your ASO/UA strategies, & what actions should you take to prepare? Kickstart your iOS 15 understanding with this guide.
Working with an ASO agency? Why? Why not? Still wondering why ASO is important and how an agency will help you move forward? This is the article to check out.
In the 40th episode of our podcast, we talked with Tilting Point's Head of ASO about the new iOS 15 features, such as In-App Events, and how they can improve your growth metrics.
Join experts from Wooga, SciPlay, yellowHEAD and Storemaven looking into the new challenging world of UA managers.
In this episode of Mobile Growth and Pancakes, Jonathan Fishman sat down with Reflecty's CMO, to talk about the ever-growing importance of TikTok in your mobile marketing arsenal.
We once again partnered with our dear colleagues at Zynga for a talk about the state of organic (and paid attribution), gave some measurement tips and looked into the ASA rush.
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Our guest on episode 44 of our podcast was our good friend Simon Thillay, Head of ASO at AppTweak. We discussed App Store Optimization's place in the mobile growth realm and the new challenges coming our way.
In this collaboration, we looked at the sense of global recession that got mobile marketers and specifically UA folks quite worried in 2022. This panel of experts gave tips and ideas on how to work with and around that.
Storemaven teamed up with AppTweak to discuss another one of Apple's features coming along with iOS 15 - In-App Events. Enter here to watch the full recording of the session.
We welcome back our host Esther Shatz, sitting in this episode with Nami's Co-founder and CEO, to discuss why more app developers need to adopt the subscription model.
In this episode of Mobile Growth and Pancakes, we met with Goodgame Studios' Lead Performance Marketing, discussing the new reality for UA folks under the ATT rollout.
In this episode of our podcast, we sat down with AppLovin's VP of Growth and discussed game monetization, choosing the right app store categories and first-party UA.
In episode 38 of our podcast - Mobile Growth and Pancakes - we talked with Jam City's VP of Product Marketing about brand marketing choices and strategies.
The last year has been a year of massive change for UA folks. Watch this webinar with experts from Singular, ironSource, Google, Storemaven and more trying to make their lives easier.
In episode #35 of our podcast, we sat down with Ivan Trancik, SuperScale CEO and Founder. We talked about the mobile game industry, LTV growth and how to optimize a game's content for players.
This article offers you a shortcut to mastering Creative Optimization, with all the materials you need to turn your app or game into a success. Just follow the footprints on the orange bricks inside.
In this session, Jonathan Fishman was joined by Adam Jaffe from Mega Studio, who shared tips and insights from the life of an experienced game developer and marketer.
Product Madness' Head of Growth Marketing join us for this episode, to talk about performance marketing in gaming and app-based companies, how iOS 14.5 impacted gaming distribution and more.
In our latest episode of Mobile Growth and Pancakes, we sat with Wolt's User Acquisition lead Veera Ala-Kaila to discuss UA strategies and location-based decisions.
The gaming industry is becoming flooded with terms like Web3, the Metaverse, Blockchain, and NFTs. What should game and app developers do in this new reality? Check our latest webinar to learn more.
It’s been almost a year since Apple’s new iOS 15 features went live. Watch this Apptweak & Storemaven webinar to learn more about In-App Events, Custom Product Pages and Product Page Optimization adoption stories.
For our eighth installment in our category spotlight series, we're taking on the 25 top-grossing apps in the Food and Drink category. See what these household names are all about when it comes to App Store domination.
In this episode of Mobile Growth and Pancakes, we sat down with Tango's HoM and looked into TikTok, how it changed social media trends, and the rise of live streaming.
In this special episode of Mobile Growth and Pancakes, our two hosts faced each other to talk about Google’s recently announced mobile marketing tool changes.
In this episode of Mobile Growth and Pancakes, we sat down with Product Madness' UA Manager to talk about creatives, mobile marketing tools, targeted campaigns and future trends.
Apple's iOS 15 will bring many new opportunities to ASO and UA teams worldwide. Join Storemaven's Co-founders for a discussion about the future of this industry, and our coming solution.
In this episode, Jonathan talks to Stan Minasov from AppMagic, about the science behind discovering and developing a successful mobile game.
Our second Orange Brick guide covers everything you need to learn about the chance of getting your app discovered by users. From keyword localization to the connection between paid and organic, it has it all.
In this episode, Sr. UA manager at Playco Novel Rahman discusses instant games, content marketing, social platforms, and the pros and cons of not having to deal with IDFA deprecation.
Storemaven is a developer of technologies for analysis of business data for giant companies in applications and games. Read the full story.
Get the right tips to boost your paid UA conversion rates and ROAS, and prepare for Apple's new iOS 15 features. Watch MobileAction and Storemaven in this engaging webinar.
The Israeli startup creates mobile growth and ASO technologies which help top mobile companies and game developers optimize creatives and measure performance. Read the full story.
Making successful mobile games isn’t just about game development. That’s why Zynga has acquired Storemaven, a mobile growth and ASO company. Read the full story.
Zynga is getting into app store optimization (ASO). The mobile game developer closed its acquisition of ASO provider Storemaven on Monday, September 12th. Read the full story.
Zynga, a wholly-owned publishing label of Take-Two Interactive Software, has announced the acquisition of mobile growth and ASO technologies firm Storemaven. Read the full story.
Games company Zynga has completed the acquisition of mobile growth and App Store Optimization firm, expanding Zynga’s existing operations in Israel. Read the full story.
Last year, the gaming giant Zynga began operating under the radar in Israel and even recruited its first local employees. Today it's making another move. Read the full story.
Storemaven revolutionized the way mobile companies and game developers optimize their creatives, conduct growth experiments, and measure performance. Read the full story.
2022 is expected to be a year of change in the mobile growth realm. This webinar with experts from Forbes, TikTok, Tinuiti, Digital Turbine, Singular and Storemaven will help you better prepare.
In this discussion, some of the best UA experts around unlocked major insights into the lay of the mobile games land, and the future skills needed to succeed in User Acquisition.
In this episode of Mobile Growth & Pancakes, Jonathan Fishman is joined by Enric Pedró, VP of Growth at Tilting Point, to discuss Enric’s role and his approach to mobile growth, UA, ASO, and analytics.
For this episode of Mobile Growth and Pancakes, we sat down with Stoloto's Head of Growth Marketing to hear more about mobile performance, organic traffic and the TikTok effect.
Contextual advertising and marketing are more than just a buzzword. Our latest webinar touched on what it is, how it allows you to grow, and how to apply it to your UA strategy.
Celebrating 30 episodes of Mobile Growth and Pancakes with App Radar's CEO Thomas Kriebernegg. We discussed the shift in the industry after IDFA deprecation and Apple's intentions with its App Store.
How to leverage Apple's Custom Product Pages feature and boost your UA efforts? Check our latest webinar with experts from MobileAction and Socialpoint for more.
In our recent webinar, our panelists discussed game growth tactics, the rise in competition, the new use of data and the latest capabilities in iOS and Google.
In this episode of our podcast series we chatted with ironSource's Senior Director of Sales about how to increase awareness and get more incremental users.
In episode 39 of Mobile Growth and Pancakes we sat down with Scott Dodson, the CMO at Play Magnus Group, who taught us more about growth, retention, and channel strategy.
In episode 32 of our podcast we talked with MWM's Head of Growth Raphael Laboure about the IDFA deprecation, how ROAS is not an accurate indicator anymore and how to readjust to the new industry reality following iOS 15.
Episode 33 of our podcast welcomes Alex Lubchenko, CMO at video game publisher Nekki. Alex discusses UA strategies, organic growth, and the reasons he also analyzes non-gaming campaigns.
In this episode of our podcast, Mobile Growth and Pancakes, Macarena Sabalza from Papumba shares UA strategies and best practices to drive and support growth.
We sat down with Customlytics' CEO to talk about user-generated content, and how to adjust to an ever-changing industry like the mobile advertising one.
Custom Product Pages are out and their potential is massive. Here's how to create, edit, delete and submit for review yours.
In the second part of our ultimate test series, we'll learn how to turn these great hypotheses you came with, into effective creatives that will not only dazzle the users but also move the needle in the right direction.
FB, Instagram, TikTok, Snapchat - they need no introduction, but that doesn’t mean social media giants can ignore their app stores presence. We look at who is getting it right.
In the first article of our new series, we're looking at how you can create the best hypotheses to start your App Store testing cycle. We'll talk conducting research, which elements to consider, and look at some examples of hypotheses - the good, the bad, and the ugly.
Get into character - today we’re attacking the Role-playing games category. See what the top-grossing games are doing right, and the black holes they’re avoiding.
How do the biggest brands in the world like Target, Nike and eBay optimize their app store pages to increase conversions? It’s time for our next category spotlight: Shopping apps.
Nothing is really original, isn't it? In this article, we hope you’ll find inspiration from some great apps and games of companies that are doing it right.
As iOS 14.5 is about to roll out, we need to be bold - to go back to marketing and growth basics and think about how to continue to produce growth. Watch our full webinar on this matter and be ready for this brave new world ahead.
This comprehensive App Store Optimization guide will help you master the intricacies of this winning doctrine. Get your copy of our eBook now.
If we don’t get to know our users, and how they behave on the app stores, we risk alienating them and ultimately, turning them away from us and straight into the arms of the competition.
Not many issues spark ASO debates like app store videos. Our take is quite simple: Videos are a crucial tool, only if done right. Get the framework and tips on how to start.
By creating web, social media, and in-app advertisements that target lapsed users or dormant users you can tap into a low-hanging fruit growth avenue.
When the platforms today support a vast global reach, your goal as an app developer should be to take advantage of this exposure. Learn the basics of mobile app optimization and much more in this article
All the episodes, all the guests, and all that is important to know about app store optimization and mobile growth. And yes, sometimes we talk about pancakes too.
Learn how to use the App Icon as part of your store optimization (ASO) strategy. Our complete guide will teach you how to make an app store icon from start to finish. Read on to learn about app icon guidelines, design dos and don’ts, and how to test app icons to find the ideal icon for your brand.