Ron Gordon
![](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1618848410/the-academy-main-header-image.png)
![](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1646919976/academy-home-mobile.png)
![Episode #41: How to Develop Subscription-Based Apps with Dan Burcaw](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1646314060/Develop-Subscription-Based-Apps-with-Dan-Burcaw_small1.jpg)
We welcome back our host Esther Shatz, sitting in this episode with Nami's Co-founder and CEO, to discuss why more app developers need to adopt the subscription model.
![Episode #47: Developing a Growth Strategy for Mobile Game Categories with Jerome Turnbull](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1651129668/Jerome_episode_smallcover1.jpg)
In this episode of our podcast, we sat down with AppLovin's VP of Growth and discussed game monetization, choosing the right app store categories and first-party UA.
![Episode #46: Driving Incremental Growth Through Mobile On-Device Campaigns with Dor Isseroff](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1650785208/Dor_isseroff_coversmall1.jpg)
In this episode of our podcast series we chatted with ironSource's Senior Director of Sales about how to increase awareness and get more incremental users.
![Episode #45: Driving Growth in the Mobile Gaming Industry with Enric Pedró](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1649316677/Enric_Pedro_smallcover1.jpg)
In this episode of Mobile Growth & Pancakes, Jonathan Fishman is joined by Enric Pedró, VP of Growth at Tilting Point, to discuss Enric’s role and his approach to mobile growth, UA, ASO, and analytics.
![Watch our Webinar with Singular: State of UA Industry Roundtable](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1649249163/StateofUA_roundtable_coversmall1.jpg)
The last year has been a year of massive change for UA folks. Watch this webinar with experts from Singular, ironSource, Google, Storemaven and more trying to make their lives easier.
![Watch our Webinar: Gaming Growth – Optimizing the Full User Journey for Effective App Install Campaigns](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1649234007/gaminggrowth_coversmall1.png)
Join experts from Wooga, SciPlay, yellowHEAD and Storemaven looking into the new challenging world of UA managers.
![Episode #44: Mastering ASO in 2022 with Simon Thillay](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1648037674/EP44_Simont_coversmall1.jpg)
Our guest on episode 44 of our podcast was our good friend Simon Thillay, Head of ASO at AppTweak. We discussed App Store Optimization's place in the mobile growth realm and the new challenges coming our way.
![Episode #43: Managing Organic Methods for Mobile Growth with Iain Russel](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1647506660/Ep43_iainrussel_small1.jpg)
Iain Russel, Head of Performance Marketing at MoneyHub, sits with us for this episode of Mobile Growth and Pancakes to talk about organic and paid growth activities.
![iOS 15 – Custom Product Pages Guide](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1623855909/Explaining_cpp.png)
What are Apple's Custom Product Pages for iOS 15, how do they impact your ASO/UA strategies, & what actions should you take to prepare? Kickstart your iOS 15 understanding with this guide.
![Episode #42: UA for Games with Long-term Monetization Post ATT with Alexey Gusev](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1646826466/Episode42_Alexeygusev_smallcover1.jpg)
In this episode of Mobile Growth and Pancakes, we met with Goodgame Studios' Lead Performance Marketing, discussing the new reality for UA folks under the ATT rollout.
![Episode #48: What Mobile Marketers Should Know About UGC Ads with Christian Eckhardt](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1652278376/Christian_eckhardt1_small1.jpg)
We sat down with Customlytics' CEO to talk about user-generated content, and how to adjust to an ever-changing industry like the mobile advertising one.
![Watch our Webinar: How to Improve UA Performance on iOS 15 – The CPP Fireside Chat](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1646310604/How_to_improve_UA_cover_small1.jpg)
How to leverage Apple's Custom Product Pages feature and boost your UA efforts? Check our latest webinar with experts from MobileAction and Socialpoint for more.
![Episode #40: How Do In-App Events Influence ASO with Jevgen Tarasenko](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1645437538/EP40_Jevgen_smallone1.jpg)
In the 40th episode of our podcast, we talked with Tilting Point's Head of ASO about the new iOS 15 features, such as In-App Events, and how they can improve your growth metrics.
![Episode #39: Understanding Growth Loops and Channel Strategy with Scott Dodson](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1644933267/MGP_Episode39_Scott_smallcover1.jpg)
In episode 39 of Mobile Growth and Pancakes we sat down with Scott Dodson, the CMO at Play Magnus Group, who taught us more about growth, retention, and channel strategy.
![Episode #38: How Brand Marketing is Making a Comeback with Brooke McKnight](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1644326830/B_Mcknight_Imagesmall1.jpg)
In episode 38 of our podcast - Mobile Growth and Pancakes - we talked with Jam City's VP of Product Marketing about brand marketing choices and strategies.
![Episode #37: Mastering UA Globally and Locally with Veera Ala-Kaila](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1643630500/Episode_37_Veera_small1.jpg)
In our latest episode of Mobile Growth and Pancakes, we sat with Wolt's User Acquisition lead Veera Ala-Kaila to discuss UA strategies and location-based decisions.
![Watch our Webinar: The Future of Games & the App Store – NFT, Web3 and more](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1643614910/The_future_of_games_small1.png)
The gaming industry is becoming flooded with terms like Web3, the Metaverse, Blockchain, and NFTs. What should game and app developers do in this new reality? Check our latest webinar to learn more.
![Episode #35: How to Maximize a Mobile Game’s Business Potential with Ivan Trancik](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1642326036/Ivan_Trancik_smallcover1.jpg)
In episode #35 of our podcast, we sat down with Ivan Trancik, SuperScale CEO and Founder. We talked about the mobile game industry, LTV growth and how to optimize a game's content for players.
![Episode #34: Leveraging Marketing Tools for a Dating App with Guilhem Duche](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1641972942/Guilhem_smallcover1.jpg)
Our guest on the 34th episode of our podcast - Guilhem Duche, shares his experience with building and growing a dating app, why he started to invest in ASO, and what KPIs he follows.
![Episode #36: Driving an Effective User Acquisition Strategy with Macarena Sabalza](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1641970748/Macarena_388_small1.jpg)
In this episode of our podcast, Mobile Growth and Pancakes, Macarena Sabalza from Papumba shares UA strategies and best practices to drive and support growth.
![Episode #56: TikTok – the NextGen UA Mobile Channel with Ryan Thorpe](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1661672224/RyanThorpe_Reflecty_small1.png)
In this episode of Mobile Growth and Pancakes, Jonathan Fishman sat down with Reflecty's CMO, to talk about the ever-growing importance of TikTok in your mobile marketing arsenal.
![Watch our Webinar: How to Create a World-Class Ad Monetization Strategy for Your Mobile Games](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1676550828/Webinar_admon_smallcover1.png)
We sat with two of the industry's top ad monetization experts to discuss the state of in-app advertising (IAA), supply, demand, segmentation, and all the burning questions to get your game revenue going in the right direction.
![Watch our Webinar: The Science of Organic Acquisition](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1674313494/science_of_organics_1_small.jpg)
We once again partnered with our dear colleagues at Zynga for a talk about the state of organic (and paid attribution), gave some measurement tips and looked into the ASA rush.
![Episode #59: How to Discover New Mobile Game Ideas That Scale with Stan Minasov](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1671352843/Stan_minasov_cover1_small1.jpg)
In this episode, Jonathan talks to Stan Minasov from AppMagic, about the science behind discovering and developing a successful mobile game.
![Watch our Webinar: The Must-Have UA Skills for 2023](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1669899915/skills_ua_small_cover1.jpg)
In this discussion, some of the best UA experts around unlocked major insights into the lay of the mobile games land, and the future skills needed to succeed in User Acquisition.
![Episode #58: How to Win at Mobile Gaming in 2023 with Lexi Sydow](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1668686092/Lexi_episode_small1.jpg)
In this episode of MGP, we talked with Lexi Sydow, Data.ai's Head of Insights, about her own path in mobile, the challenges of working during a recession, and her tips for succeeding in the short-term.
![Watch our Webinar: Navigating User Acquisition in a Global Recession](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1666514444/Navigating_UA_smallcover1.png)
In this collaboration, we looked at the sense of global recession that got mobile marketers and specifically UA folks quite worried in 2022. This panel of experts gave tips and ideas on how to work with and around that.
![Episode #57: Greatest Hits – User Acquisition Tips](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1666269510/Greatest-Hits-User-Acquisition-Tips-Wordpres1.png)
In this special episode, we gathered the best tips and insights from top UA experts. From tracking tactics to the right channel mix and much more.
![Watch our Webinar: What it Takes to Succeed in the Business of Mobile Games?](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1662022634/webinar2-230x388-1.jpg)
In this session, Jonathan Fishman was joined by Adam Jaffe from Mega Studio, who shared tips and insights from the life of an experienced game developer and marketer.
![Mobile Growth Food for Thought – Your Ultimate Mobile Growth Newsletter](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/w_388,h_230,c_fill/v1631433028/newsletter_cover1.png)
Your easy-to-digest, bi-monthly, digital consumable. Join 10,000 mobile marketers who already enjoy Storemaven's news, insights and sneaky bits of content.
![Episode #33: Leading Successful UA Gaming Campaigns with Alexander Lubchenko](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1640249604/Alex_lubchenko_small1.jpg)
Episode 33 of our podcast welcomes Alex Lubchenko, CMO at video game publisher Nekki. Alex discusses UA strategies, organic growth, and the reasons he also analyzes non-gaming campaigns.
![Episode #55: Influencer Marketing Hacks for Mobile Games with Alex Ruban](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1661163167/Alex_Ruban1_small1.jpg)
Our host Alex Ruban, Product Madness' Head of Growth Strategy, talks about influencer marketing, how marketers should think about data and the phenomenon that is TikTok.
![Episode #54: Developing Winning Strategies for Social Media Apps with Ariel Cohen](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1660472318/Wordpress_arielcohen_small1.jpg)
In this episode of Mobile Growth and Pancakes, we sat down with Tango's HoM and looked into TikTok, how it changed social media trends, and the rise of live streaming.
![Episode #53: The Future of Mobile Gaming Distribution With Piyush Mishra](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1658923080/Piyush_388x230_small1.jpg)
Product Madness' Head of Growth Marketing join us for this episode, to talk about performance marketing in gaming and app-based companies, how iOS 14.5 impacted gaming distribution and more.
![Watch our Webinar with Phiture: Accelerate Your Mobile Game Growth – Leveraging Structured Frameworks](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1649320870/Testimonials_small1.png)
In our recent webinar, our panelists discussed game growth tactics, the rise in competition, the new use of data and the latest capabilities in iOS and Google.
![Episode #52: Alternative UA Channels and Strategies with Vladimir Alov](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1655969755/Cover_vladimir_small1.jpg)
For this episode of Mobile Growth and Pancakes, we sat down with Stoloto's Head of Growth Marketing to hear more about mobile performance, organic traffic and the TikTok effect.
![Episode #51: Designing an Innovative UA Marketing Strategy with Stefana Pesko](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1654677554/Stefana_pesko_coversmall1.jpg)
In this episode of Mobile Growth and Pancakes, we sat down with Product Madness' UA Manager to talk about creatives, mobile marketing tools, targeted campaigns and future trends.
![Episode #50: Leading Efficient UA and Growth Strategies with Mariusz Gąsiewski](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1653989651/Mariusz_small_cover1.jpg)
Our guest on this episode of MGP is CEE Mobile Gaming Lead at Google, Mariusz Gasiewski, sharing his takes on the changes in the gaming industry, Google's privacy ecosystem and how to build a team of pros.
![Episode #49: What Are the New Capabilities in Google Play and What Do They Mean?](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1652950951/Episode49_388x2301.jpg)
In this special episode of Mobile Growth and Pancakes, our two hosts faced each other to talk about Google’s recently announced mobile marketing tool changes.
![Watch our Webinar: The Big Apple – How iOS 15’s In-App Events and Custom Product Pages Changed Mobile Growth](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1652877188/Thebigapple_15_small1.png)
It’s been almost a year since Apple’s new iOS 15 features went live. Watch this Apptweak & Storemaven webinar to learn more about In-App Events, Custom Product Pages and Product Page Optimization adoption stories.
![Watch our Webinar with Singular: Moving the Marketing Needle for 2022](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1639380684/Marketingneedlle2.jpg)
2022 is expected to be a year of change in the mobile growth realm. This webinar with experts from Forbes, TikTok, Tinuiti, Digital Turbine, Singular and Storemaven will help you better prepare.
![The Orange Brick Road: ASO Learning Path #1 – The Creative Optimization Edition](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1621516077/learning_paths1_co.png)
This article offers you a shortcut to mastering Creative Optimization, with all the materials you need to turn your app or game into a success. Just follow the footprints on the orange bricks inside.
![The Orange Brick Road: ASO Learning Path #2 – The Discoverability Edition](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1624279459/Learning_path_discoverability_small.png)
Our second Orange Brick guide covers everything you need to learn about the chance of getting your app discovered by users. From keyword localization to the connection between paid and organic, it has it all.
![The Complete iOS 15 ASO Preparation Crash Course](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1626365510/iOS15_Crash_Course_gated_small1.png)
iOS 15 changes are upon us, and dare we say that these 13 short videos are everything you need to make sure your ASO and UA strategy is on the right track.
![What to Look For in an ASO Agency](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1627888847/ASO_agency_small1.png)
Working with an ASO agency? Why? Why not? Still wondering why ASO is important and how an agency will help you move forward? This is the article to check out.
![How to Choose the Perfect App Name](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/w_388,h_230,c_fill/v1631630077/Appname_blog_cover_image5.png)
It all starts here - with the perfect name for your app, the one users will remember, and engage with. This guide will provide 4 easy steps for picking the perfect app name.
![How to Set Up Custom Product Pages on App Store Connect?](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1639419404/Set_up_cpps_small1-1.png)
Custom Product Pages are out and their potential is massive. Here's how to create, edit, delete and submit for review yours.
![Storemaven Press Kit](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1655735770/Press_kit_cover2_small1.jpg)
About us, bios, images and logos to use. All trademarks and copyrights contained herein are the property of Storemaven.
![Zynga Buys ASO Platform Storemaven to Cut Down on CAC](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1663842192/Cover-small-adexchanger_1.png)
Zynga is getting into app store optimization (ASO). The mobile game developer closed its acquisition of ASO provider Storemaven on Monday, September 12th. Read the full story.
![Zynga Acquires Israel-Based Mobile Growth Platform Storemaven at Terms Undisclosed](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1663842512/Cover-small-seeking-alpha1.png)
Zynga, a wholly-owned publishing label of Take-Two Interactive Software, has announced the acquisition of mobile growth and ASO technologies firm Storemaven. Read the full story.
![US Gaming Giant Zynga Buys Israel’s Storemaven](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1663838279/Globes_1_s.png)
Storemaven is a developer of technologies for analysis of business data for giant companies in applications and games. Read the full story.
![Zynga Acquires Israeli Mobile Growth Platform Storemaven](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1663841661/Cover-small-Ctech_zynga_deal.png)
The Israeli startup creates mobile growth and ASO technologies which help top mobile companies and game developers optimize creatives and measure performance. Read the full story.
![Zynga Acquires Mobile Growth and ASO Firm, Storemaven](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1663843034/Cover-small-mobilemarketing_1.png)
Games company Zynga has completed the acquisition of mobile growth and App Store Optimization firm, expanding Zynga’s existing operations in Israel. Read the full story.
![Zynga Acquires Mobile Growth Platform Storemaven](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1663841925/Cover-small-VB_Story.png)
Making successful mobile games isn’t just about game development. That’s why Zynga has acquired Storemaven, a mobile growth and ASO company. Read the full story.
![Zynga Buys an Israeli Startup That Hasn’t Even Raised Any Money](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1663842958/Cover-small-geektimeq.png)
Last year, the gaming giant Zynga began operating under the radar in Israel and even recruited its first local employees. Today it's making another move. Read the full story.
![Zynga Completes Acquisition of Mobile Growth Platform Storemaven](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1663843448/Cover-small-bloomberg1.png)
Storemaven revolutionized the way mobile companies and game developers optimize their creatives, conduct growth experiments, and measure performance. Read the full story.
![Watch our Webinar: iOS 15 – a new era for mobile growth](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/w_388,h_230,c_fill/v1623745741/An_app_store_split_in_two_webinar_cover1.jpg)
Apple's iOS 15 will bring many new opportunities to ASO and UA teams worldwide. Join Storemaven's Co-founders for a discussion about the future of this industry, and our coming solution.
![ASO App Store Category Spotlight: Food and Drink Apps](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1624947330/Food_and_Drink_small1.png)
For our eighth installment in our category spotlight series, we're taking on the 25 top-grossing apps in the Food and Drink category. See what these household names are all about when it comes to App Store domination.
![Watch our Webinar: Creative Optimization After iOS 15](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1628767436/Creative_optimization_after_ios15_small.png)
Get the right tips to boost your paid UA conversion rates and ROAS, and prepare for Apple's new iOS 15 features. Watch MobileAction and Storemaven in this engaging webinar.
![Watch our Webinar: What Are In-App Events and How They Impact ASO?](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1630489435/In_app_events_blog_cover1.gif)
Storemaven teamed up with AppTweak to discuss another one of Apple's features coming along with iOS 15 - In-App Events. Enter here to watch the full recording of the session.
![Watch our Webinar: The iOS 15 Strategy Panel – Preparing for A New Era of UA](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1632386940/iOS15_strategy_webinar_UA_small1.png)
With iOS 15 officially out, ASO and UA teams have to shift gears in order to harness all that this new OS has to offer, and that's quite a lot. Learn more from our latest webinar about the future of UA work.
![Episode #30: Apple is Taking Over the Data Ecosystem with Thomas Kriebernegg](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1636449195/30_Thomas_SM_MGP_small1.jpeg)
Celebrating 30 episodes of Mobile Growth and Pancakes with App Radar's CEO Thomas Kriebernegg. We discussed the shift in the industry after IDFA deprecation and Apple's intentions with its App Store.
![ASO App Store Category Spotlight: Health and Fitness Apps](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1636538967/Health_Fitness_smallcover1.png)
Our latest App Store Category Spotlight delves into Health and Fitness apps. For your app or mobile game to reach its full potential, discover which ASO strategies to embrace and which ones to avoid.
![Watch our Webinar: Finding an audience, not a user – Contextual advertising and UA](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1637159447/Contextual_marketing2_small.jpg)
Contextual advertising and marketing are more than just a buzzword. Our latest webinar touched on what it is, how it allows you to grow, and how to apply it to your UA strategy.
![Episode #31: How Can Instant Games Grow Fast with Novel Rahman](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1637759796/Novelrahman_ep31_small.jpg)
In this episode, Sr. UA manager at Playco Novel Rahman discusses instant games, content marketing, social platforms, and the pros and cons of not having to deal with IDFA deprecation.
![Episode #32: Adapting to the New Mobile Growth Normal with Raphaël Labouré](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1638960275/MGP_32_rl_smallimage1.jpg)
In episode 32 of our podcast we talked with MWM's Head of Growth Raphael Laboure about the IDFA deprecation, how ROAS is not an accurate indicator anymore and how to readjust to the new industry reality following iOS 15.
![ASO App Store Category Spotlight: Social Apps](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1622030325/social_apps_cover388.png)
FB, Instagram, TikTok, Snapchat - they need no introduction, but that doesn’t mean social media giants can ignore their app stores presence. We look at who is getting it right.
![The Ultimate App Store Test (Part 2): Creative Design](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1613648982/ultimate_388x230.png)
In the second part of our ultimate test series, we'll learn how to turn these great hypotheses you came with, into effective creatives that will not only dazzle the users but also move the needle in the right direction.
![The Ultimate App Store Test (Part 1): Building Hypotheses](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1615456737/ultimatetest1_buildinghypotheses-2.png)
In the first article of our new series, we're looking at how you can create the best hypotheses to start your App Store testing cycle. We'll talk conducting research, which elements to consider, and look at some examples of hypotheses - the good, the bad, and the ugly.
![ASO App Store Category Spotlight: Role-Playing Games (RPG)](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1619608223/Category_analysis_rpg_small.png)
Get into character - today we’re attacking the Role-playing games category. See what the top-grossing games are doing right, and the black holes they’re avoiding.
![ASO App Store Category Spotlight: Shopping Apps](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1616672649/Shoppingapps_coversmall.png)
How do the biggest brands in the world like Target, Nike and eBay optimize their app store pages to increase conversions? It’s time for our next category spotlight: Shopping apps.
![5 Great App Store Pages and What Makes Them Perfect](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/w_388,h_230,c_fill/v1597160839/prefect_app_store_page_image3.png)
Nothing is really original, isn't it? In this article, we hope you’ll find inspiration from some great apps and games of companies that are doing it right.
![Watch our Webinar: iOS 14.5 – A Brave New World for Mobile Growth](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/w_388,h_230,c_fill/v1616666825/ios14.5_webinar_storemaven_cover.jpg)
As iOS 14.5 is about to roll out, we need to be bold - to go back to marketing and growth basics and think about how to continue to produce growth. Watch our full webinar on this matter and be ready for this brave new world ahead.
![Download The Complete App Store Optimization Guide (2021)](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1596560406/Small-Cover_ASO_Guide.png)
This comprehensive App Store Optimization guide will help you master the intricacies of this winning doctrine. Get your copy of our eBook now.
![A Guide to User Behavior: The Google Play Store](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/w_388,h_230,c_fill/v1598266405/user_bahavior_google_play_cover_image1.jpg)
If we don’t get to know our users, and how they behave on the app stores, we risk alienating them and ultimately, turning them away from us and straight into the arms of the competition.
![The Ultimate Guide To App Store Videos](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/w_388,h_230,c_fill/v1597563999/video_new_image_cover.jpg)
Not many issues spark ASO debates like app store videos. Our take is quite simple: Videos are a crucial tool, only if done right. Get the framework and tips on how to start.
![Bringing Back Your Lapsed Users with a Robust Re-engagement Strategy](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/w_388,h_230,c_fill/v1595416784/bringing_back_cover_image1.jpg)
By creating web, social media, and in-app advertisements that target lapsed users or dormant users you can tap into a low-hanging fruit growth avenue.
![Guide to App Localization: Tips to Boost Conversion](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/w_388,h_230,c_fill/v1593716975/localization_and_culturalization_cover5.jpg)
When the platforms today support a vast global reach, your goal as an app developer should be to take advantage of this exposure. Learn the basics of mobile app optimization and much more in this article
![Mobile Growth and Pancakes podcast – The Vault](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/w_388,h_230,c_fill/v1605716361/storemaven_webinar_cover1.png)
All the episodes, all the guests, and all that is important to know about app store optimization and mobile growth. And yes, sometimes we talk about pancakes too.
![Complete Guide for App Icons: Designing, Testing, & Optimizing](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/w_388,h_230,c_fill/v1592227019/the_app_icon_complete_guide.png)
Learn how to use the App Icon as part of your store optimization (ASO) strategy. Our complete guide will teach you how to make an app store icon from start to finish. Read on to learn about app icon guidelines, design dos and don’ts, and how to test app icons to find the ideal icon for your brand.