Mobile Growth and Pancakes podcast – The Vault

All the episodes, all the guests, and all that is important to know about app store optimization and mobile growth. And yes, sometimes we talk about pancakes too.

Hello fellow mobile growth-ers.

If you are here on this page, it’s because, like us, you believe in the power of the spoken word – and enjoy listening to podcasts in your free time.

Luckily, this podcast of ours – Mobile growth and Pancakes, can be counted as work, in a way. If you’re in the mobile growth business, it will surely help you become better at your job.

Firstly, a reminder of what this is all about: In each episode, we invite a mobile growth expert onto the show to speak with our very own VP Consultancy Esther Shatz, and to break down a specific mobile growth strategy: how it worked, why it worked, and what they would do differently.

You can check out all the episodes here or listen on:

Apple Podcasts
Google Podcasts
Spotify


List of episodes:

#1: Growth Through AI with Lomit Patel

On the first episode of Mobile Growth & Pancakes, our host Esther Shatz is joined by Lomit Patel, the VP of growth at IMVU, the world’s largest avatar-based social media app. They discuss why the best UA strategies must balance acquisition and retention, Lomit’s use of AI and wholistic growth teams.

For the full transcript and key takeaways, click here.


#2: Gaming Growth with Nadir Garouche

In this episode, Esther is joined by Nadir Garouche, the Growth Marketing Manager at Oh BiBi, a French mobile gaming studio. They discuss ASO and the role of the community in generating higher CVR’s.

For the full transcript and key takeaways, click here.


#3: User-Centric Feedback Systems with Sarah Main

In the third episode, we are joined by Sarah Main, the Product Director at WeatherBug. Sarah talks about her role at WeatherBug, their unique feedback system, and the significance of partnerships in her industry.

For the full transcript and key takeaways, click here.


#4: User Acquisition Systems with Claire Rozain

In this episode of Mobile Growth & Pancakes, Claire Rozain, User Acquisition Manager at Product Madness, talks about her role at Product Madness and her experience in the dating, mobile, and social casino niches.

For the full transcript and key takeaways, click here.


#5: Incrementality Projects with George Natsvlishvili

Episode five of Mobile Growth & Pancakes welcomed George Natsvlishvili, the Head of Organic Growth at Glovo, an on-demand courier service mobile app, who shared how he leverages both ASO and SEO to generate traffic and users.

For the full transcript and key takeaways, click here.


#6: Balancing Performance and Brand Marketing with Adam Hadi

In episode six, Esther is joined by Adam Hadi, VP of Marketing at Current to discuss balancing performance with brand marketing, how to measure the success of brand marketing, and how Current run influencer marketing campaigns.

For the full transcript and key takeaways, click here.


#7: Optimizing For Revenue with Matej Lancaric

In this episode of Mobile Growth & Pancakes, Esther Shatz is joined by Matej Lancaric, UA & Marketing expert. They discuss mobile gaming KPI’s, differing strategies for soft vs global launches, and app monetization strategies.

For the full transcript and key takeaways, click here.


#8: Combining Marketing and Product For Growth with Nebojsa Radovic & Joseph Kim

In episode eight, Storemaven’s Esther has two guests joining her for the first time. One is Nebojsa Radovic, Growth Lead at N3twork, and his colleague is Joseph Kim, Founder and CEO of LILA Games. They discuss how to combine both marketing and product resources to drive growth.

For the full transcript and key takeaways, click here.


#9: Do TV Ads Work for Mobile Growth With Fabien-Pierre Nicolas

In this episode of Mobile Growth & Pancakes Esther Shatz is in conversation with Fabien-Pierre Nicolas, Vice-President of US Marketing at SmartNews, where he shares the step by step process a mobile app marketer needs to take to effectively advertise on TV.

For the full transcript and key takeaways, click here.


#10: Growth without Paid UA with Dora Trostentsky

In the tenth episode, Esther is in conversation with Dora Trostanetsky, Director Growth Marketing at SoundCloud. Dora shares why SoundCloud only recently started investing in paid user acquisition, details of how the company onboard users and how ASO benefits for big brand names.

For the full transcript and key takeaways, click here.


#11: Advertising Without Targeting with Chang Chen

In this episode of Mobile Growth & Pancakes, Esther Shatz is joined by Chang Chen, the Head of Growth & Marketing at Otter.ai. Chang discusses unconventional ways to drive growth, such as advertising without targeting and user personalization.

For the full transcript and key takeaways, click here.


#12: The Evolution of Mobile Growth with Mary Filmanchuk

In this episode of Mobile Growth & Pancakes, Esther is joined by Mary Filimanchuk, Director of Marketing at Apalon. With a decade of experience in mobile marketing, Mary talks about her journey, developing a career in the world of marketing and how the industry has evolved.

For the full transcript and key takeaways, click here.


#13: KPI Selection with Lisa Kennelly

In this episode Esther is joined by Lisa Kenelly, Chief Marketing Officer at Fishbrain. They discuss Fishbrain’s new focus on eCommerce, KPI selection and the surprising amount of people that fish in the US.

For the full transcript the key takeaways, click here.


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    About Ron Gordon
    Ron is Storemaven's Head of Content, the one person you would have guessed will know what this mobile growth talk is all about. A misguided law student and journalist, Ron brings to the table some lack of seriousness the Hitech realm is desperately in need of, to mark his own words. In his spare time, he's trolling Whatsapp groups, smoking cigarettes, and watching Captain Kangaroo. Now don't tell him, he has nothing to do.