App Store Optimization Academy
Your go-to data-driven learning hub.
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App Store Optimization
The Complete Data-Driven App Store Optimization Guide (2020)
You can’t underestimate ASO’s place in your company’s marketing strategy. A well performed process will help you reach your KPIs sooner and with more insights for future growth. We came up with the most thorough App Store Optimization guide to help you master the intricacies of this winning doctrine
App Store Optimization
All You Need to Know About App Store Screenshots
This guide will cover everything you need to know about app screenshots, including why they’re important, how to use them effectively in both platforms and how to optimize your screenshots to increase CVR
Mobile Growth
Bringing Back Your Lapsed Users with a Robust Re-engagement Strategy
By creating web, social media, and in-app advertisements that target lapsed users or dormant users you can tap into a low-hanging fruit growth avenue.
Our latest ASO Guides
User Acquisition
The Complete Guide to Attribution and ASO
Mobile attribution is an important part of your overall ASO strategy. By understanding and applying the right models to app marketing, we can start understanding where our users are going, and why.
Discoverability
Everything You Need to Know About Getting Your App Featured on the App Store
This guide will teach you all you need to know about how the App Store approaches featuring, the potential value of being featured, and what it depends on.
User Acquisition
How to Develop a Mobile User Acquisition Strategy
A user-friendly solution alone won’t ensure a high number of downloads. You also have to develop an effective mobile user acquisition strategy. Let this guide show you how
Discoverability
5 Best Practices for Mastering Keyword Localization
Your app is a hit in the US—people can’t get enough of it! Installs have reached astronomical numbers. But you’re not done yet – Keep reading to learn what keyword localization is and how to get it right.
User Acquisition
How to Improve your App Store Optimization Using Apple Search Ads
Rather than passively browse, most users are actively searching for an app that meets their needs. Here’s how your tram can leverage this behavior using Apple Search Ads
Discoverability
Keyword Optimization: How to Improve Your App’s Discoverability
Without the right keywords, it will be nearly impossible for users to find your app. This robust keyword optimization strategy brought here will pave the way towards ASO prowess.
Creative Optimization
The Complete Guide for Getting Your App Icons Right
In this article, we will teach you all about what is inarguably one of the most crucial parts of your app store optimization (ASO) strategy: the icon
Creative Optimization
App Size and Your App Store Optimization Strategy
Would you be surprised to hear that lack of storage space is one of the top reasons why people delete apps? Here’s a quick guide on how to get this right.
Creative Optimization
How to Use App Localization & Culturalization to Boost Conversion Rates
When the platforms today support a vast global reach, your goal as an app developer should be to take advantage of this exposure. Learn the basics and much more in this article
App Store Testing
Why Creative Sets are Great for Optimizing ROAS but Risky for Product Page Optimization
Creative Sets are not actually an a/b testing solution for App Store creatives. Instead, they are Apple’s attempt to allow Search Ads users to dynamically serve different creatives in different ad groups.
