App Store Optimization Academy
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App Store Optimization
The Complete App Store Optimization (ASO) Guide (2020)
You can’t underestimate ASO’s place in your company’s marketing strategy. A well performed process will help you reach your KPIs sooner and with more insights for future growth. This App Store Optimization guide will help you master the intricacies of this winning doctrine.
App Store Testing
How to A/B Test your App Store and Google Play Store Pages
More than just focusing on absolute conversion rates figures, nailing App Store Testing will have ripple effects that’ll amplify most of your marketing endeavours. Learn more with this guide.
App Store Testing
Storemaven’s StoreIQ: Going Under the Hood
Storemaven’s approach to A/B/n testing is designed to tackle many of the problems of the classical testing methods. Fair warning – some basic statistical theory knowledge is required before you continue reading.
Our latest ASO Guides
Creative Optimization
5 Great App Store Pages and What Makes Them Perfect
Nothing is really original, isn’t it? In this article, we hope you’ll find inspiration from some great apps and games of companies that are doing it right.
App Store Testing
Breaking Tests: All You Need to Know About the Chemistry Behind App Store Testing
What App Store testing methods got in common with one of the most esteemed TV series of all time? We’re still trying to figure it out.
App Store Optimization
What Are the iOS App Icon Requirements for the App Store?
Keep reading to learn both Apple’s iOS app icon requirements in regards to app icons and a few best practices you can use to ensure your icon is as effective as it possibly can be.
User Acquisition
Optimizing ROAS to Improve User Acquisition
Without a strong understanding of the revenue generated because of your advertising efforts, you won’t know which ads to double down on. This guide will help you become the Yoda of ROAS.
User Acquisition
How to Improve your App Store Optimization Using Apple Search Ads
Rather than passively browse, most users are actively searching for an app that meets their needs. Here’s how your tram can leverage this behavior using Apple Search Ads
Discoverability
Keyword Optimization: How to Improve Your App’s Discoverability
Without the right keywords, it will be nearly impossible for users to find your app. This robust keyword optimization strategy brought here will pave the way towards ASO prowess.
App Store Optimization
10 Tips to Increase Your App Store Conversion Rate
As marketers, there’s a lot you can do to improve your app page conversion rate (CVR) on the Apple App Store and Google Play. We’ve put together a guide to help you get started.
Creative Optimization
Choosing the Right App Category (And How it Relates to ASO)
Your app category can make a world of difference when it comes to properly promoting your solution or game in the Apple App and Google Play stores. Use this article as your starting point
App Store Optimization
How LeoVegas Reduced Acquisition Costs and Increased ROAS with Testing
The mobile gaming giants from Sweden struggled with exceptionally high CPIs on their home turf. Here’s how they managed to discover the remedy with Storemaven.
Creative Optimization
The Ultimate Guide To App Store Videos
Not many issues spark ASO debates like app store videos. Our take is quite simple: Videos are a crucial tool, only if done right. Get the framework and tips on how to start.
