App Store Optimization Academy
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Recommended Articles
App Store Testing
The Ultimate App Store Test (Part 2): Creative Design
In the second part of our ultimate test series, we’ll learn how to turn these great hypotheses you came with, into effective creatives that will not only dazzle the users but also move the needle in the right direction.
App Store Optimization
The Complete App Store Optimization (ASO) Guide (2021)
You can’t underestimate ASO’s place in your company’s marketing strategy. A well performed process will help you reach your KPIs sooner and with more insights for future growth. This App Store Optimization guide will help you master the intricacies of this winning doctrine.
App Store Optimization
How LeoVegas Reduced Acquisition Costs and Increased ROAS with Testing
The mobile gaming giants from Sweden struggled with exceptionally high CPIs on their home turf. Here’s how they managed to discover the remedy with Storemaven.
Our latest ASO Guides
Creative Optimization
The Ultimate Guide To App Store Videos
Not many issues spark ASO debates like app store videos. Our take is quite simple: Videos are a crucial tool, only if done right. Get the framework and tips on how to start.
App Store Testing
Breaking Tests: All You Need to Know About the Chemistry Behind App Store Testing
What do App Store testing methods have in common with one of the most esteemed TV series of all time? We’re still trying to figure it out.
App Store Testing
The Ultimate App Store Test (Part 1): Building Hypotheses
In the first article of our new series, we’re looking at how you can create the best hypotheses to start your App Store testing cycle. We’ll talk conducting research, which elements to consider, and look at some examples of hypotheses – the good, the bad, and the ugly.
App Store Optimization
How VSCO Increased App Store Conversion Rates by 30% Using Localization
Learn how VSCO leveraged Storemaven to execute a localization strategy that resulted in up to 30% conversion rate lifts.
User Acquisition
How to Improve your App Store Optimization Using Apple Search Ads
Rather than passively browse, most users are actively searching for an app that meets their needs. Here’s how your tram can leverage this behavior using Apple Search Ads
Discoverability
Keyword Optimization: How to Improve Your App’s Discoverability
Without the right keywords, it will be nearly impossible for users to find your app. This robust keyword optimization strategy brought here will pave the way towards ASO prowess.
App Store Optimization
10 Tips to Increase Your App Store Conversion Rate
There are many ways to improve your app page conversion rate (CVR) on the Apple App Store and Google Play. We’ve put together a guide to help you increase your app conversion rate.
App Store Optimization
A Guide to User Behavior: The Google Play Store
If we don’t get to know our users, and how they behave on the app stores, we risk alienating them and ultimately, turning them away from us and straight into the arms of the competition.
App Store Optimization
How Jam City Found the Balance Between Searching for New Users and Catering for Lapsed Ones
This American video game company looked for a way to bring back their lapsed users, while still optimizing its pages for first-timers. Here’s how they manage to embrace and cater to their most loyal users using Storemaven.
App Store Optimization
10 Tips to Increase Your App Store Conversion Rate
There are many ways to improve your app page conversion rate (CVR) on the Apple App Store and Google Play. We’ve put together a guide to help you increase your app conversion rate.
