App Store Optimization Academy
Your go-to data-driven learning hub.
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Earlier this week, Apple hosted its annual developer conference, WWDC 2022 and introduced the world to iOS 16. Our VP Marketing analyzes what the main focal points are for mobile marketers.
You can’t underestimate ASO’s place in your company’s marketing strategy. A well performed process will help you reach your KPIs sooner and with more insights for future growth. This App Store Optimization guide will help you master the intricacies of this winning doctrine. *Newly updated for the release of ios 15!
As an ASO person, you are trusted with one of the most important strategic assets for your company, your App Store Product Page. Use this guide as a source for all your burning questions.
Our new guide will get you equipped with everything you need to understand how to use app store conversion benchmarks and, more importantly, how to improve yours. Updated for 2022.
That’s it, we’re concluding our Ultimate App Store Test series with the final brick in your ASO wall – how to get the best from analyzing the results, to make sure this never-ending cycle will run seamlessly.
In episode 15 of Mobile Growth and Pancakes, Noam Auerbach from Enhancv is explaining the difference between open and closed funnels and the upcoming impact of iOS 14.
In the penultimate part of our series, we’re driving through the traffic: Discussing why app store test traffic is so important, looking into the right sample size, and giving you a framework for traffic planning.
Understanding app store keyword search volume is important for your keyword research strategy. What is app keyword search volume and why is it important? Read our full guide before crafting your strategy.
Our second Orange Brick guide covers everything you need to learn about the chance of getting your app discovered by users. From keyword localization to the connection between paid and organic, it has it all.
Your app category can make a world of difference when it comes to properly promoting your solution or game in the Apple App and Google Play stores. Use this article as your starting point
Earlier this week, Apple hosted its annual developer conference, WWDC 2022 and introduced the world to iOS 16. Our VP Marketing analyzes what the main focal points are for mobile marketers.
The app stores came to life as an afterthought, in a time when most believed their CVR was near 100%. They were essentially technical specs. Now, many years later, with Google upping Apple’s iOS 15 tools, we’ve gone a full 180°. It’s a world of powerful knowledge with no ceiling on optimization. Storemaven’s VP Consultancy has more.
Google just introduced game-changing capabilities for mobile marketers, UA and ASO folks that rival those introduced by Apple back in 2021. Storemaven’s VP Marketing gives you a guided tour around the new offerings and what they mean for your mobile growth.
For this episode of Mobile Growth and Pancakes, we sat down with Stoloto’s Head of Growth Marketing to hear more about mobile performance, organic traffic and the TikTok effect.
In this episode of Mobile Growth and Pancakes, we sat down with Product Madness’ UA Manager to talk about creatives, mobile marketing tools, targeted campaigns and future trends.
Our guest on this episode of MGP is CEE Mobile Gaming Lead at Google, Mariusz Gasiewski, sharing his takes on the changes in the gaming industry, Google’s privacy ecosystem and how to build a team of pros.