App Store Optimization Academy
Your go-to data-driven learning hub.
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Discoverability
5 Best Practices for Mastering Keyword Localization
Your app is a hit in the US—people can’t get enough of it! Installs have reached astronomical numbers. But you’re not done yet – Keep reading to learn what keyword localization is and how to get it right.
User Acquisition
How to Improve your App Store Optimization Using Apple Search Ads
Rather than passively browse, most users are actively searching for an app that meets their needs. Here’s how your tram can leverage this behavior using Apple Search Ads
User Acquisition
The Complete Guide to Attribution and ASO
Mobile attribution is an important part of your overall ASO strategy. By understanding and applying the right models to app marketing, we can start understanding where our users are going, and why.
Our latest ASO Guides
App Store Optimization
10 Killer App Store Tips to Boost Your Conversion Rate
As marketers, there’s a lot you can do to improve your app page conversion rate (CVR) on the Apple App Store and Google Play. We’ve put together a guide to help you get started.
Creative Optimization
The Complete Guide for Getting Your App Icons Right
In this article, we will teach you all about what is inarguably one of the most crucial parts of your app store optimization (ASO) strategy: the icon
Creative Optimization
How Often Should You Update Your App?
What are the key reasons for updating an app, what is the ideal cadence of updates, and what methods you should use to promote an update? We’re answering every question.
App Store Testing
How Much Should You Rely on Google Play Store Listing Experiments?
Based on our experience working with Google Experiments and helping mobile publishers test creatives on our platform, we wanted to set the record straight about several misconceptions about the tool.
Creative Optimization
App Store Optimization and Seasonality: A Complete Guide
The app stores experience a change in user behavior based on seasons. Leveraging seasonality in your ASO strategy is a powerful tactic to improve discoverability and CVR.
Discoverability
Keyword Optimization: How to Improve Your App’s Discoverability
Without the right keywords, it will be nearly impossible for users to find your app. This robust keyword optimization strategy brought here will pave the way towards ASO prowess.
Discoverability
Everything You Need to Know About Getting Your App Featured on the App Store
This guide will teach you all you need to know about how the App Store approaches featuring, the potential value of being featured, and what it depends on.
Creative Optimization
App Size and Your App Store Optimization Strategy
Would you be surprised to hear that lack of storage space is one of the top reasons why people delete apps? Here’s a quick guide on how to get this right.
Creative Optimization
How to Use App Localization & Culturalization to Boost Conversion Rates
When the platforms today support a vast global reach, your goal as an app developer should be to take advantage of this exposure. Learn the basics and much more in this article
Creative Optimization
How to Create and Test Prelaunch with ASO (App Store Optimization) in Mind
Marketers who optimized before the launch converted 90% better than those who launched with an unoptimized version. Learn how to master prelaunch testing.
