App Store Optimization Academy
Your go-to data-driven learning hub.
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Like in most aspect of our business, having the right methodologies and tech in place will allow you to significantly improve the probability of your game hitting scale. Our VP Marketing has more.
You can’t underestimate ASO’s place in your company’s marketing strategy. A well performed ASO strategy will help you reach your KPIs sooner and with more insights for future growth. Our App Store Optimization guide will help you master the intricacies of app optimization while providing guidelines for both beginners and those doing advanced ASO. *Last updated: August 2022.
As an ASO person, you are trusted with one of the most important strategic assets for your company, your App Store Product Page. Use this guide as a source for all your burning questions.
Our new guide will get you equipped with everything you need to understand how to use app store conversion benchmarks and, more importantly, how to improve yours. Updated for 2022.
That’s it, we’re concluding our Ultimate App Store Test series with the final brick in your ASO wall – how to get the best from analyzing the results, to make sure this never-ending cycle will run seamlessly.
In episode 15 of Mobile Growth and Pancakes, Noam Auerbach from Enhancv is explaining the difference between open and closed funnels and the upcoming impact of iOS 14.
In the penultimate part of our series, we’re driving through the traffic: Discussing why app store test traffic is so important, looking into the right sample size, and giving you a framework for traffic planning.
Understanding app store keyword search volume is important for your keyword research strategy. What is app keyword search volume and why is it important? Read our full guide before crafting your strategy.
Our second Orange Brick guide covers everything you need to learn about the chance of getting your app discovered by users. From keyword localization to the connection between paid and organic, it has it all.
Your app category can make a world of difference when it comes to properly promoting your solution or game in the Apple App and Google Play stores. Use this article as your starting point
Like in most aspect of our business, having the right methodologies and tech in place will allow you to significantly improve the probability of your game hitting scale. Our VP Marketing has more.
In this session, Jonathan Fishman was joined by Adam Jaffe from Mega Studio, who shared tips and insights from the life of an experienced game developer and marketer.
Our host Alex Ruban, Product Madness’ Head of Growth Strategy, talks about influencer marketing, how marketers should think about data and the phenomenon that is TikTok.
In this episode of Mobile Growth and Pancakes, Jonathan Fishman sat down with Reflecty’s CMO, to talk about the ever-growing importance of TikTok in your mobile marketing arsenal.
For this episode of Mobile Growth and Pancakes, we sat down with Stoloto’s Head of Growth Marketing to hear more about mobile performance, organic traffic and the TikTok effect.
In this episode of Mobile Growth and Pancakes, we sat down with Product Madness’ UA Manager to talk about creatives, mobile marketing tools, targeted campaigns and future trends.