App Store Optimization Academy
Your go-to data-driven learning hub.
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We sat with two of the industry’s top ad monetization experts to discuss the state of in-app advertising (IAA), supply, demand, segmentation, and all the burning questions to get your game revenue going in the right direction.
You can’t underestimate ASO’s place in your company’s marketing strategy. A well performed ASO strategy will help you reach your KPIs sooner and with more insights for future growth. Our App Store Optimization guide will help you master the intricacies of app optimization while providing guidelines for both beginners and those doing advanced ASO. *Last updated: August 2022.
As an ASO person, you are trusted with one of the most important strategic assets for your company, your App Store Product Page. Use this guide as a source for all your burning questions.
Our new guide will get you equipped with everything you need to understand how to use app store conversion benchmarks and, more importantly, how to improve yours. Updated for 2022.
That’s it, we’re concluding our Ultimate App Store Test series with the final brick in your ASO wall – how to get the best from analyzing the results, to make sure this never-ending cycle will run seamlessly.
In episode 15 of Mobile Growth and Pancakes, Noam Auerbach from Enhancv is explaining the difference between open and closed funnels and the upcoming impact of iOS 14.
In the penultimate part of our series, we’re driving through the traffic: Discussing why app store test traffic is so important, looking into the right sample size, and giving you a framework for traffic planning.
![Complete Guide for Writing the Perfect App Title, App Subtitle & App Description [2022]](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/w_388,h_230,c_fill/v1594305730/text_optimization_cover1.jpg "ASO Academy 31")
Yes, sometimes it goes back to the good old words. But these too have their set of rules and best practices. This text optimization guide will allow you to lift your app into the top charts.
Understanding app store keyword search volume is important for your keyword research strategy. What is app keyword search volume and why is it important? Read our full guide before crafting your strategy.
Our second Orange Brick guide covers everything you need to learn about the chance of getting your app discovered by users. From keyword localization to the connection between paid and organic, it has it all.
We sat with two of the industry’s top ad monetization experts to discuss the state of in-app advertising (IAA), supply, demand, segmentation, and all the burning questions to get your game revenue going in the right direction.
In this episode, Jonathan talks to Stan Minasov from AppMagic, about the science behind discovering and developing a successful mobile game.
Is there really a ‘softness’ period shadowing the industry? And if there is – what should you do when considering your next year’s strategy? Our VP of Marketing has more.
We once again partnered with our dear colleagues at Zynga for a talk about the state of organic (and paid attribution), gave some measurement tips and looked into the ASA rush.
In this discussion, some of the best UA experts around unlocked major insights into the lay of the mobile games land, and the future skills needed to succeed in User Acquisition.
In this collaboration, we looked at the sense of global recession that got mobile marketers and specifically UA folks quite worried in 2022. This panel of experts gave tips and ideas on how to work with and around that.