App Store Optimization Academy
Your go-to data-driven learning hub.
Recommended Articles
App Store Testing
The Ultimate App Store Test (Part 4): Analyzing Results
That’s it, we’re concluding our Ultimate App Store Test series with the final brick in your ASO wall – how to get the best from analyzing the results, to make sure this never-ending cycle will run seamlessly.
Creative Optimization
5 Great App Store Pages and What Makes Them Perfect
Nothing is really original, isn’t it? In this article, we hope you’ll find inspiration from some great apps and games of companies that are doing it right.
App Store Testing
The Ultimate App Store Test (Part 3): Driving Traffic
In the penultimate part of our series, we’re driving through the traffic: Discussing why app store test traffic is so important, looking into the right sample size, and giving you a framework for traffic planning.
Our latest ASO Guides
Creative Optimization
The Ultimate Guide To App Store Videos
Not many issues spark ASO debates like app store videos. Our take is quite simple: Videos are a crucial tool, only if done right. Get the framework and tips on how to start.
App Store Testing
Breaking Tests: All You Need to Know About the Chemistry Behind App Store Testing
What do App Store testing methods have in common with one of the most esteemed TV series of all time? We’re still trying to figure it out.
App Store Testing
The Ultimate App Store Test (Part 1): Building Hypotheses
In the first article of our new series, we’re looking at how you can create the best hypotheses to start your App Store testing cycle. We’ll talk conducting research, which elements to consider, and look at some examples of hypotheses – the good, the bad, and the ugly.
App Store Testing
The Ultimate App Store Test (Part 2): Creative Design
In the second part of our ultimate test series, we’ll learn how to turn these great hypotheses you came with, into effective creatives that will not only dazzle the users but also move the needle in the right direction.
User Acquisition
How to Improve your App Store Optimization Using Apple Search Ads
Rather than passively browse, most users are actively searching for an app that meets their needs. Here’s how your tram can leverage this behavior using Apple Search Ads
Discoverability
Keyword Optimization: How to Improve Your App’s Discoverability
Without the right keywords, it will be nearly impossible for users to find your app. This robust keyword optimization strategy brought here will pave the way towards ASO prowess.
App Store Optimization
The Complete App Store Optimization (ASO) Guide (2021)
You can’t underestimate ASO’s place in your company’s marketing strategy. A well performed process will help you reach your KPIs sooner and with more insights for future growth. This App Store Optimization guide will help you master the intricacies of this winning doctrine.
App Store Optimization
A Guide to User Behavior: The Google Play Store
If we don’t get to know our users, and how they behave on the app stores, we risk alienating them and ultimately, turning them away from us and straight into the arms of the competition.
App Store Optimization
How Jam City Found the Balance Between Searching for New Users and Catering for Lapsed Ones
This American video game company looked for a way to bring back their lapsed users, while still optimizing its pages for first-timers. Here’s how they manage to embrace and cater to their most loyal users using Storemaven.
App Store Optimization
10 Tips to Increase Your App Store Conversion Rate
There are many ways to improve your app page conversion rate (CVR) on the Apple App Store and Google Play. We’ve put together a guide to help you increase your app conversion rate.
