App Store Optimization
Terminology | Glossary

Everything you need to know for App Store & Google Play success and beyond.



A App Store App Description | Definition
The app description is a text paragraph explaining to users about the app or game.
Read More
App Store Creatives | Definition
App store creatives are all the visual elements that appear on an App Store or Google Play product page
Read More
App Store Icon | Definition
The app store icon is the only creative element that appears throughout the user journey in the app stores.
Read More
App Store Optimization (ASO) | Definition
App store optimization, or ASO for short, is the science of improving the performance of an app store listing.
Read More
App Store Preview Videos | Definition
The App Store promo video is a short video that appears on both the App Store product page and within search results.
Read More
App Store Product Page | Definition
The App Store product page is the landing page for a mobile app or game distributed and published on Apple’s App Store.
Read More
App Store Ratings | Definition
In the App Store, each app gets a rating of 0.0-5 which is based on users’ opinions
Read More
App Store Reviews | Definition
In the App Store, reviews are presented in the review gallery below-the-fold. This means that only about 20%-25% of users are exposed to it.
Read More
App Store Screenshots | Definition
App Store screenshots are the main visual element within the App Store product page.
Read More
App Store Subtitle | Definition
The app store subtitle is an element all users view in their journey to install an app.
Read More
App Store Title | Definition
The app store title is the name of a mobile app or game as it appears throughout the app stores on all different placements.
Read More