App Store Analytics: Region

What is App Store Analytics: Region?

The Apple App Store is available in at least 175 countries and regions around the world. As an app marketer, it’s important to know which of these countries and regions your users are located. That way you can create targeted marketing campaigns in these specific places and (hopefully!) generate new installs.

To access regional data, use the “Region” filter in App Store Connect, which you can use by logging into your App Store Connect account, navigating to the specific metric you’re interested in analyzing, and activating the “Regions” filter. Once you do, you’ll be able to learn which regions your users purchased your apps and in-app purchases in, based on their unique billing addresses.

Some of the most prominent regions include the U.S. and Canada, Europe, Latin America and the Caribbean, Asia Pacific, Africa, the Middle East, and India. It’s important to note that “Regions” data is available for both Apps and App Clips, which will help you with your promotional efforts.