App Store Analytics: Region


What is App Store Analytics: Region?
The Apple App Store is available in at least 175 countries and regions around the world. As an app marketer, it’s important to know which of these countries and regions your users are located. That way you can create targeted marketing campaigns in these specific places and (hopefully!) generate new installs.
To access regional data, use the “Region” filter in App Store Connect, which you can use by logging into your App Store Connect account, navigating to the specific metric you’re interested in analyzing, and activating the “Regions” filter. Once you do, you’ll be able to learn which regions your users purchased your apps and in-app purchases in, based on their unique billing addresses.
Some of the most prominent regions include the U.S. and Canada, Europe, Latin America and the Caribbean, Asia Pacific, Africa, the Middle East, and India. It’s important to note that “Regions” data is available for both Apps and App Clips, which will help you with your promotional efforts.
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- SKAdNetwork
- Sessions Per Active Device
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- Google Play Search
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- App Store Search
- App Store Screenshots
- App Store Screenshot View Rate
- App Store Sales
- App Store Analytics: Standard Downloads
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- App Size
- Replicated App Store Page
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- Google Play Product Page
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- App Store Product Page Views (Unique Devices)
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- App Store Paying Users
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- App Store Analytics: Purchasable Item
- App Store Analytics: Product Page
- App Store Analytics: Pre Orders
- App Store Analytics: Platform Version
- App Store Analytics: Page Type
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- App Store Update
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- App Store Description Read Rate
- App Store App Description
- App Store Analytics: Device
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- Google Play Creatives
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- Apple’s Custom Product Pages
- App Store Culturalization
- App Store Creatives
- App Store Conversion Rate
- App Store Categories
- App Store Analytics: Campaign
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- App Conversion Rate
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- App Store Analytics: App Version
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- App Store Acquisition Channels
- App Store A/B testing
- A/B Testing Statistics
Related Terms
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App Store Analytics: App Store Deletions
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App Store Analytics: App Store Crashes
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App Store Analytics: App Version
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