Earlier this year, at their Worldwide Developers Conference 2021 (WWDC21), Apple announced that In-App Events would arrive soon on the App Store. Developers who use In-App events can promote events and content using a powerful new marketing tool. It is yet another way of reaching new users, engaging existing users, or reconnecting with lapsed users.
We already covered Apple’s coming changes with iOS 15; whether it’s Product Page Optimization or Custom Product Pages, with Webinars, guides and more pieces, all can be found on our iOS 15 Hub.
We were thrilled to host AppTweak‘s Head of ASO, Simon Thillay, for this webinar that offered more insight into this new feature.
Simon was joined by Storemaven’s VP Marketing Jonathan Fishman, as they discussed:
- What are In-App Events?
- When should you use In-App Events?
- How will In-App Events impact ASO?
- Tips to increase the organic visibility of In-App Events
- Who “owns” In-App Events?
- And more.
Below you can watch the full recording of the webinar: