Watch our Webinar: What Are In-App Events and How They Impact ASO?

Storemaven teamed up with AppTweak to discuss another one of Apple's features coming along with iOS 15 - In-App Events. Enter here to watch the full recording of the session.

Earlier this year, at their Worldwide Developers Conference 2021 (WWDC21), Apple announced that In-App Events would arrive soon on the App Store. Developers who use In-App events can promote events and content using a powerful new marketing tool. It is yet another way of reaching new users, engaging existing users, or reconnecting with lapsed users.

We already covered Apple’s coming changes with iOS 15; whether it’s Product Page Optimization or Custom Product Pages, with Webinars, guides and more pieces, all can be found on our iOS 15 Hub.

We were thrilled to host AppTweak‘s Head of ASO, Simon Thillay, for this webinar that offered more insight into this new feature.

Simon was joined by Storemaven’s VP Marketing Jonathan Fishman, as they discussed:

  • What are In-App Events?
  • When should you use In-App Events?
  • How will In-App Events impact ASO?
  • Tips to increase the organic visibility of In-App Events
  • Who “owns” In-App Events?
  • And more.

You can download the deck using this link.

If you want to know even more about In-App Events, check this guide.

Below you can watch the full recording of the webinar:

About Ron Gordon
Ron is Storemaven's Head of Content, the one person you would have guessed will know what this mobile growth talk is all about. A misguided law student and journalist, Ron brings to the table some lack of seriousness the Hitech realm is desperately in need of. In his spare time, he's mainly trolling Whatsapp groups.

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