Average Revenue Per Daily Engaged User (ARPDEU)

What is ARPDAU (Average Revenue Per Daily Active User)? Get the full definition and learn more about the mobile growth realm with Storemaven's glossary.
See all glossary terms

What is ARPDEU (Average Revenue Per Daily Engaged User)?

Average revenue per daily engaged user, often abbreviated to ARPDEU, is another KPI that app developers can use to evaluate their monetization strategies.

How to calculate ARPDEU

To find the ARPDEU for your company, divide the total revenue your app generates over a specific period of time by its total number of engaged users over that same time period.

For example, an app that generates $100,000 in a month, and has 75,000 engaged users in that same month, would produce an ARPDEU of $1.33.

Why is ARPDEU important?

ARPDEU is an important metric because it helps app developers understand how their users interact with the ads in their apps and how to better monetize them.

Navigate between the letters to explore additional glossary terms:

  • a
  • b
  • c
  • d
  • e
  • f
  • g
  • h
  • i
  • j
  • k
  • l
  • m
  • n
  • o
  • p
  • q
  • r
  • s
  • t
  • u
  • v
  • w
  • x
  • y
  • z

Related Terms

Related Resources

Average Revenue Per Daily Active User (ARPDAU)
What is ARPDAU (Average Revenue Per Daily Active User)? Get the full definition and learn more about the mobile growth realm with Storemaven's glossary.
Ron Gordon 10/26/2022

Ad Mediation
What is an Ad Mediation? Get the full definition and learn more about the mobile growth realm with Storemaven's glossary.
Ron Gordon 10/26/2022

Ad Network
What is an Ad Network? Get the full definition and learn more about the mobile growth realm with Storemaven's glossary.
Ron Gordon 10/26/2022

Ready to see our platform in action?
Request a demo