App Store Icon
The app store icon is the only creative element that appears throughout the user journey in the app stores.
What is the App Store Icon?
The app store icon is the only creative element that appears throughout the user journey in the app stores. For organic users that find an app or game through top charts, search, or featuring placements, it appears in every listing. For paid users that land directly on an app store page from an ad, it’s one of the main visual assets they see on the first impression.
Why App Store Icons pages are Important
The app store icon is the only creative element that appears throughout the user journey. Thus, the icon plays an important role in enticing users to further explore an app store product page and increase their intent to install.
App Store Icons Requirements
Here you can find all the requirements for app icon design. For specific design requirements for each app store, read more about Google Play icon guidelines and iOS app icon requirements.
App Store Icons Page and ASO
Within the process of ASO, an icon should be continuously tested and optimized to increase and measure its impact on different audiences.
App Icon do’s and don’ts plus six steps to testing
Navigate between the letters to explore additional glossary terms:
- a
- b
- c
- d
- e
- f
- g
- h
- i
- j
- k
- l
- m
- n
- o
- p
- q
- r
- s
- t
- u
- v
- w
- x
- y
- z
- SKAdNetwork
- Sessions Per Active Device
- Sales Per Paying User
- Google Play Search
- Apple Search Ads
- App Store Subtitle
- App Store Seasonality
- App Store Search
- App Store Screenshots
- App Store Screenshot View Rate
- App Store Sales
- App Store Analytics: Standard Downloads
- App Store Analytics: Source Type
- App Store Analytics: App Store Sessions
- App Size
- Replicated App Store Page
- Re-engagement
- Google Play Third-party Referral
- Google Play Ranking
- App Store Web Referral
- App Store Reviews
- App Store Review Engagement Rate
- App Store Redownloads
- App Store Ratings
- App Store Ranking
- App Store App Referral
- App Store Analytics: Region
- App Retention Rate
- Product Page Conversion Rate
- Proceeds Per Paying Users
- Pre/Post App Store Tests
- Google Play Product Page
- Google Play Personalization
- Apple’s Product Page Optimization (PPO)
- App Store Product Page Views (Unique Devices)
- App Store Product Page Views
- App Store Product Page
- App Store Proceeds
- App Store Preview Videos
- App Store Pre-Orders
- App Store Pre-Launch
- App Store Personalization
- App Store Paying Users
- App Store Page Scroll Rate
- App Store Analytics: Purchasable Item
- App Store Analytics: Product Page
- App Store Analytics: Pre Orders
- App Store Analytics: Platform Version
- App Store Analytics: Page Type
- Paid App User Acquisition
- Organic User Acquisition
- Explorative Users
- Decisive Users
- App Store Update
- Keyword Localization
- Google Play Keywords
- App Store Keywords Research
- App Store Keywords
- App Store and Google Play Keywords Optimization
- In-App Events
- App Store In-App Purchases
- App Store Impressions (Unique Devices)
- App Store Impressions
- App Store Analytics: Installations
- App Install Rates
- App Influencer Marketing
- Google Play Short Description
- Google Play Long Description
- App Store Description Read Rate
- App Store App Description
- App Store Analytics: Device
- App Store Analytics: App Store Deletions
- App Store Analytics: App Download Date
- Google Play Creatives
- Cost per Install
- Apple’s Custom Product Pages
- App Store Culturalization
- App Store Creatives
- App Store Conversion Rate
- App Store Categories
- App Store Analytics: Campaign
- App Store Analytics: App Store Crashes
- App Conversion Rate
- App Clip Sessions
- App Clip Installations
- App Clip Crashes
- App Clip Card Views (Unique)
- App Clip Card Views
- App Clip Active Devices
- Attribution
- Apple Arcade
- Apple App Store Connect
- App Store Optimization (ASO)
- App Store Audience Testing
- App Store Analytics: App Version
- App Store Analytics: App Store Active Devices
- App Store Analytics: App Referrer
- App Store Analytics: Active In Last 30 Days
- App Store Acquisition Channels
- App Store A/B testing
- A/B Testing Statistics
Related Terms
-
App Store Product Page
The App Store product page is the landing page for a mobile app or game distributed and published on Apple’s App Store.
-
App Store Ratings
In the App Store, each app gets a rating of 0.0-5 which is based on users’ opinions.
-
App Store Reviews
In the App Store, reviews are presented in the review gallery below-the-fold. This means that only about 20%-25% of users are exposed to it.
Related Resources
ASO App Store Testing 101: Where to Start
The goal of any ASO creative optimization strategy is simple: increase conversions. It would help if those conversions will be high quality and consistent but mostly just to get the most eyes on page and the most installs per set of eyes.
Kim Feldman
05/19/2020
ASO Best Practices: How to Design and Run Better Screenshot Tests
You only have one app store page. No matter where people come from—whether it’s through paid user acquisition (UA) ads, word of mouth, app store search results, top charts, navigation tabs, etcetera—they all land on this single page.
Jordan Bennett
05/19/2020