App Store Icon

The app store icon is the only creative element that appears throughout the user journey in the app stores.
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What is the App Store Icon?

The app store icon is the only creative element that appears throughout the user journey in the app stores. For organic users that find an app or game through top charts, search, or featuring placements, it appears in every listing. For paid users that land directly on an app store page from an ad, it’s one of the main visual assets they see on the first impression.

Why App Store Icons pages are Important

The app store icon is the only creative element that appears throughout the user journey. Thus, the icon plays an important role in enticing users to further explore an app store product page and increase their intent to install. 

App Store Icons Requirements

Here you can find all the requirements for app icon design. 

App Store Icons Page and ASO

Within the process of ASO, an icon should be continuously tested and optimized to increase and measure its impact on different audiences.

App Store Icon - 1


Related Terms

  • App Store Product Page
    The App Store product page is the landing page for a mobile app or game distributed and published on Apple’s App Store.
  • App Store Ratings
    In the App Store, each app gets a rating of 0.0-5 which is based on users’ opinions.
  • App Store Reviews
    In the App Store, reviews are presented in the review gallery below-the-fold. This means that only about 20%-25% of users are exposed to it.

Related Resources

ASO App Store Testing 101: Where to Start
The goal of any ASO creative optimization strategy is simple: increase conversions. It would help if those conversions will be high quality and consistent but mostly just to get the most eyes on page and the most installs per set of eyes.
Kim Feldman 05/19/2020

ASO Best Practices: How to Design and Run Better Screenshot Tests
You only have one app store page. No matter where people come from—whether it’s through paid user acquisition (UA) ads, word of mouth, app store search results, top charts, navigation tabs, etcetera—they all land on this single page.
Jordan Bennett 05/19/2020