App Store Screenshot View Rate


What is App Store Screenshot View Rate
Screenshot view rate is the percentage of users that view each screenshot in the gallery section of an app’s product page.
Storemaven has gained insights on screenshot view rates from studying more than 500M million unique users. Data shows that the view rate drops dramatically after the first impression frame screenshots are seen (what a user sees before they tap or scroll through anything). 100% of visitors are exposed to first impression screenshots but only explorative users (inquisitive users who spend between up to 12 seconds exploring the product page before deciding to install) look beyond the first few.
It’s worth noting that placing a video on a product page will push the first screenshot to the second slot (or third or fourth if you have 2-3 videos). Data from iOS users show that only 15.15% of users are exposed to a full second screenshot then the rate continues to drop drastically; only 6.52% of users are exposed to the fifth screenshot. Populating all of the 10 screenshot spaces available in the App Store (or 8 in Google Play) won’t be exposed to many, unfortunately only a very low number of users will scroll through to the end.
Why App Store Screenshot View Rate is Important
Knowing the screenshot view rate is important because it enables the pinpointing of problems in the user journey. A low screenshot view rate shows there may be something wrong or missing from the messaging which is causing users to lose interest and is stopping them from continuing on to install.
The screenshots used on a product page will have an impact on the screenshot view rate and conversion rates (CVR) too. Users may be more likely to drop from the page if uninviting screenshots are used, or any that are unrelated to the app or game they’re pushing. There’s lots of information in this article that explains best practises for implementing effective screenshots.
App Store Screenshot View Rates and ASO
Screenshot view rates are one of the metrics that should be monitored in case ASO teams need to be introduced to optimize assets in an effort to improve CVR (optimized screenshots could result in a 28% increase in CVR).
Data shows that most users tend to make download decisions based largely on the quality of an app’s screenshots so in order to increase downloads and drive revenue, it’s vital to have a well-crafted gallery that informs users what the app or game is about.
There are significant differences between Apple’s App Store and Google’s Google Play Store in terms of product page layout, size and proportion of screenshot to text. Therefore it’s worth researching how to use screenshots effectively to improve view rates and CVR and decrease abandonment rates (users that drop from the page). Storemaven are experts in the field and can assist in the building of a marketing / ASO strategy that will bring out the best an app or game has to offer.
Increase conversion rate up to 28% with the ultimate screenshots guide
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- User Segmentation
- User Acquisition for Mobile Apps
- Paid App User Acquisition
- Organic User Acquisition
- Explorative Users
- Decisive Users
- App Store Update
- Supply Side Platform
- Software Development Kit (SDK)
- Soft Launch
- SKAdNetwork
- Sessions Per Active Device
- Sales Per Paying User
- Google Play Search
- Apple Search Ads
- App Store Subtitle
- App Store Seasonality
- App Store Search
- App Store Screenshots
- App Store Sales
- App Store Analytics: Standard Downloads
- App Store Analytics: Source Type
- App Store Analytics: App Store Sessions
- App Size
- Rewarded Video Ads
- Return on Ad spend (ROAS)
- Replicated App Store Page
- Real-Time Bidding (RTB)
- Re-engagement
- Google Play Third-party Referral
- Google Play Ranking
- App Store Web Referral
- App Store Reviews
- App Store Review Engagement Rate
- App Store Redownloads
- App Store Ratings
- App Store Ranking
- App Store App Referral
- App Store Analytics: Region
- App Retention Rate
- Product Page Conversion Rate
- Proceeds Per Paying Users
- Preloaded Apps
- Pre/Post App Store Tests
- Post-Install Event
- Playable Mobile Ads
- Performance Marketing
- Pay Per Install
- Google Play Product Page
- Google Play Personalization
- Apple’s Product Page Optimization (PPO)
- App Store Product Page Views (Unique Devices)
- App Store Product Page Views
- App Store Product Page
- App Store Proceeds
- App Store Preview Videos
- App Store Pre-Orders
- App Store Pre-Launch
- App Store Personalization
- App Store Paying Users
- App Store Page Scroll Rate
- App Store Analytics: Purchasable Item
- App Store Analytics: Product Page
- App Store Analytics: Pre Orders
- App Store Analytics: Platform Version
- App Store Analytics: Page Type
- Monthly Active Users (MAU)
- Mobile Growth
- Mobile Game Monetization
- Mobile Game Marketing
- Mobile Game Business Model
- Mobile Delivery Platform
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- Mobile Attribution Window
- Mobile Attribution Manipulation
- Mobile App Retention
- Mobile App Onboarding
- Mobile App Monetization
- Mobile App Advertising
- Mobile Ad Viewability
- Mobile Ad Fraud
- Mobile App Growth
- Average Revenue Per Paying User (ARPPU)
- Average Revenue Per Daily Engaged User (ARPDEU)
- Average Revenue Per Daily Active User (ARPDAU)
- Attribution
- ARPU – Average Revenue Per User
- Apple Arcade
- Apple App Store Connect
- App Store Optimization (ASO)
- App Store Audience Testing
- App Store Analytics: App Version
- App Store Analytics: App Store Active Devices
- App Store Analytics: App Referrer
- App Store Analytics: Active In Last 30 Days
- App Store Acquisition Channels
- App Store A/B testing
- Ad Unit
- Ad Server
- Ad Revenue
- Ad Network
- Ad Mediation
- Ad Impression
- Ad Exchange
- A/B Testing Statistics
- Keyword Localization
- K-Factor
- Google Play Keywords
- App Store Keywords Research
- App Store Keywords
- App Store and Google Play Keywords Optimization
- Interstitial Ads
- Interactive Ads
- Installs Per Mille (IPM)
- In-App Events
- In-App Bidding
- In-App Advertising
- Identifier for Advertisers (IDFA)
- App Store In-App Purchases
- App Store Impressions (Unique Devices)
- App Store Impressions
- App Store Icon
- App Store Analytics: Installations
- App Install Rates
- App Influencer Marketing
- Growth Loop
- Google Play Points
- Google Play Pass
- Google Play Experiments
- Google Play Developer Console
- Google Advertising ID (GAID)
- Gametech (Game Technology)
- Game Bundles
- Google Play Short Description
- Google Play Long Description
- Deep Linking
- Daily Active Users (DAU)
- App Store Description Read Rate
- App Store App Description
- App Store Analytics: Device
- App Store Analytics: App Store Deletions
- App Store Analytics: App Download Date
- Google Play Creatives
- CTR (Click Through Rate)
- Cross Promotion
- Cost Per View (CPV)
- Cost Per Mille (CPM)
- Cost per Install
- Cost Per Engagement (CPE)
- Cost Per Completed View (CPCV)
- Cost Per Click (CPC)
- Cost Per Action (CPA)
- Churn Rate
- Casual Games
- Apple’s Custom Product Pages
- App Store Culturalization
- App Store Creatives
- App Store Conversion Rate
- App Store Categories
- App Store Analytics: Campaign
- App Store Analytics: App Store Crashes
- App Conversion Rate
- App Clip Sessions
- App Clip Installations
- App Clip Crashes
- App Clip Card Views (Unique)
- App Clip Card Views
- App Clip Active Devices
Related Terms
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App Influencer Marketing
Influencer marketing is the practice of using influencers from an app’s industry or category in order to promote and bring traffic to an app/game.
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Pre/Post App Store Tests
A pre/post App Store test is the practise of testing a creative asset and measuring its impact on mobile marketing and growth KPIs before placement and after.
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App Store Web Referral
App Store web referral is a traffic source which includes all visitors that arrive at an app listing from an external source (mobile web), most commonly the iOS Safari browser.
Related Resources

ASO App Store Category Spotlight: Finance Apps

Google Play is a Step Closer Towards Disrupting the Mobile Marketing Industry
