App Store Analytics: Purchasable Item


What is App Store Analytics: Purchasable Item?
A “Purchasable Item” in the Apple App Store is exactly what it sounds like: an app or in-app purchase that users can buy for their Apple devices.
As an app developer and/or marketer, you can filter App Store Connect data by “Purchasable Item” to glean information on the specific apps you sell. The results can then be displayed by app name or Apple ID.
For example, let’s pretend you sell three apps in the App Store. We’ll call them “App A,” “App B,” and “App C.” You know that you’ve sold a combined 1,000 apps in the last month. But how many of each individual app have you sold? You can answer this question by logging into your App Store Connect account and filtering sales information by “Purchasable Item.” It’s worth noting that this filter is only available for Apps, not App Clips.
Navigate between the letters to explore additional glossary terms:
- a
- b
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- e
- f
- g
- h
- i
- j
- k
- l
- m
- n
- o
- p
- q
- r
- s
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- u
- v
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- x
- y
- z
- SKAdNetwork
- Sessions Per Active Device
- Sales Per Paying User
- Google Play Search
- Apple Search Ads
- App Store Subtitle
- App Store Seasonality
- App Store Search
- App Store Screenshots
- App Store Screenshot View Rate
- App Store Sales
- App Store Analytics: Standard Downloads
- App Store Analytics: Source Type
- App Store Analytics: App Store Sessions
- App Size
- Replicated App Store Page
- Re-engagement
- Google Play Third-party Referral
- Google Play Ranking
- App Store Web Referral
- App Store Reviews
- App Store Review Engagement Rate
- App Store Redownloads
- App Store Ratings
- App Store Ranking
- App Store App Referral
- App Store Analytics: Region
- App Retention Rate
- Product Page Conversion Rate
- Proceeds Per Paying Users
- Pre/Post App Store Tests
- Google Play Product Page
- Google Play Personalization
- Apple’s Product Page Optimization (PPO)
- App Store Product Page Views (Unique Devices)
- App Store Product Page Views
- App Store Product Page
- App Store Proceeds
- App Store Preview Videos
- App Store Pre-Orders
- App Store Pre-Launch
- App Store Personalization
- App Store Paying Users
- App Store Page Scroll Rate
- App Store Analytics: Product Page
- App Store Analytics: Pre Orders
- App Store Analytics: Platform Version
- App Store Analytics: Page Type
- Paid App User Acquisition
- Organic User Acquisition
- Explorative Users
- Decisive Users
- App Store Update
- Keyword Localization
- Google Play Keywords
- App Store Keywords Research
- App Store Keywords
- App Store and Google Play Keywords Optimization
- In-App Events
- App Store In-App Purchases
- App Store Impressions (Unique Devices)
- App Store Impressions
- App Store Icon
- App Store Analytics: Installations
- App Install Rates
- App Influencer Marketing
- Google Play Short Description
- Google Play Long Description
- App Store Description Read Rate
- App Store App Description
- App Store Analytics: Device
- App Store Analytics: App Store Deletions
- App Store Analytics: App Download Date
- Google Play Creatives
- Cost per Install
- Apple’s Custom Product Pages
- App Store Culturalization
- App Store Creatives
- App Store Conversion Rate
- App Store Categories
- App Store Analytics: Campaign
- App Store Analytics: App Store Crashes
- App Conversion Rate
- App Clip Sessions
- App Clip Installations
- App Clip Crashes
- App Clip Card Views (Unique)
- App Clip Card Views
- App Clip Active Devices
- Attribution
- Apple Arcade
- Apple App Store Connect
- App Store Optimization (ASO)
- App Store Audience Testing
- App Store Analytics: App Version
- App Store Analytics: App Store Active Devices
- App Store Analytics: App Referrer
- App Store Analytics: Active In Last 30 Days
- App Store Acquisition Channels
- App Store A/B testing
- A/B Testing Statistics
Related Terms
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App Store Analytics: Installations
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App Store Analytics: Platform Version
What is App Store Analytics: Platform Version? Get the full definition and learn more about the mobile growth realm with Storemaven's glossary.
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App Store Analytics: Device
What is App Store Analytics: Device? Get the full definition and learn more about the mobile growth realm with Storemaven's glossary.
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