App Store Preview Videos
What is the App Store Preview Video?
The App Store promo video is a short video that appears on both the App Store product page and within search results.
The video can be up to 30 seconds long, and app developers can upload up to three videos that’ll be presented on the first three slots of a product page.
Why App Store Preview Videos are Important
As users make decisions in the App Store in a few seconds, a video is a great way to showcase multiple, dynamic messages around your app and why users should install it.
As most users (70%) never explore a product page past the first impression, a video will be viewed by most users as it plays automatically, excluding users who turned autoplay off.
Given that it’s viewed by almost all users and that it’s dynamic (unlike the other static visuals on an App Store product page), the preview video has tremendous potential to increase conversion rates.
App Store Preview Video and ASO
App Store Preview videos are tricky. Based on hundreds of millions of data points StoreMaven has analyzed in the past few years, it has the potential to increase conversion rates by up to 40%. On the other hand, if the video isn’t designed and produced in a way that fits how users consume information in the App Store, they could also hurt conversion rates by up to 20%.
This calls for a methodical process of creating, testing, and optimizing App Store preview videos.