App Store Analytics: Product Page

What is App Store Analytics: Product Page?

The App Store allows app developers to create and publish custom product pages, which Apple describes as, “additional versions of your App Store product page.” Why would you want to do this? Because you can design each custom product page to highlight a specific feature of your app or a certain piece of content it contains. You can then use these custom product pages to run highly targeted marketing campaigns and increase your downloads.

(Note: custom product pages are only available on iOS 15 and iPadOS 15 and later.)

Once you create a custom product page or more, you’ll want to track their results, which the “Product Page” filter will help you do. Login to your App Store Connect account and navigate to the “Acquisition” or “Metrics” tabs. Then select the specific metric you want to analyze and click the gray “Add Filter” button on the right side of your screen. Select “Product Page” on the following menu to see app metrics by individual product pages. Just remember, the “Product Page” filter is only available for Apps, not App Clips.