Apple App Store Connect


What is App Store Connect
App Store Connect is the platform that Apple provides to app developers to publish and – very important for the ASO and mobile marketing industry – to track their app’s performance on the App Store. As Apple outlines, using the console one can “Easily upload, submit, and manage your apps on the App Store with App Store Connect on the web or on iOS. This suite of tools also lets you view sales reports, access app analytics, invite users to test your apps with TestFlight, and much more.”
Why App Store Connect is Important
The platform is important as it provides developers with access to first party data (trustworthy information about an app’s audience that comes straight from Apple) which shows the real performance of an app. App Store Connect allows devs / marketers to monitor their conversion rates (CVR); it shows the number of impressions an App Store listing receives and the number of installs an app gets from different sources over time. It’s possible to see the different metrics that relate to financial reporting, the technical performance and subscription performance of an app. This is the only access Apple provides that developers can use to better understand the growth of their app.
However, the data is limited. In terms of the referral funnel, it’s not possible to see attribution (the science of attributing a user to its source) at the campaign ad level, just at the source level which is why Mobile Measurement Partners (MMP’s) exist- to bridge the gap between them.
App Store Connect and ASO
One of the key factors that affects discoverability (a pillar of ASO) is volume of first time installs, so the fact that Apple Store Connect provides such data makes the platform a vital tool for ASO teams. ‘App units’ is the terminology used by App Store Connect for first time installs.
Industry experts know that Apple takes first time installs into account when they’re making all their category and chart ranking decisions in the App Store. MMP’s who also provide tools for analysis can only show the number of users who installed and launched, they can’t differentiate. If these users were to be taken into account it would be impossible to view the figure as a true representation of first time installs which means that the app units data from Apple is more valuable to ASO teams. In order to really understand and improve CVR, it’s vital to know first time install figures.
The Connect platform ultimately provides the tools for teams to monitor organic performance. ASO teams must have the stats in order to Increase impressions and installs, and monitor CVR over time. Only by analyzing these are ASO teams able to identify any areas of an App Store listing that need attention or improvement and show where an app is successful, in order to iterate those elements and place them elsewhere on the product page.
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- User Segmentation
- User Acquisition for Mobile Apps
- Paid App User Acquisition
- Organic User Acquisition
- Explorative Users
- Decisive Users
- App Store Update
- Supply Side Platform
- Software Development Kit (SDK)
- Soft Launch
- SKAdNetwork
- Sessions Per Active Device
- Sales Per Paying User
- Google Play Search
- Apple Search Ads
- App Store Subtitle
- App Store Seasonality
- App Store Search
- App Store Screenshots
- App Store Screenshot View Rate
- App Store Sales
- App Store Analytics: Standard Downloads
- App Store Analytics: Source Type
- App Store Analytics: App Store Sessions
- App Size
- Rewarded Video Ads
- Return on Ad spend (ROAS)
- Replicated App Store Page
- Real-Time Bidding (RTB)
- Re-engagement
- Google Play Third-party Referral
- Google Play Ranking
- App Store Web Referral
- App Store Reviews
- App Store Review Engagement Rate
- App Store Redownloads
- App Store Ratings
- App Store Ranking
- App Store App Referral
- App Store Analytics: Region
- App Retention Rate
- Product Page Conversion Rate
- Proceeds Per Paying Users
- Preloaded Apps
- Pre/Post App Store Tests
- Post-Install Event
- Playable Mobile Ads
- Performance Marketing
- Pay Per Install
- Google Play Product Page
- Google Play Personalization
- Apple’s Product Page Optimization (PPO)
- App Store Product Page Views (Unique Devices)
- App Store Product Page Views
- App Store Product Page
- App Store Proceeds
- App Store Preview Videos
- App Store Pre-Orders
- App Store Pre-Launch
- App Store Personalization
- App Store Paying Users
- App Store Page Scroll Rate
- App Store Analytics: Purchasable Item
- App Store Analytics: Product Page
- App Store Analytics: Pre Orders
- App Store Analytics: Platform Version
- App Store Analytics: Page Type
- Monthly Active Users (MAU)
- Mobile Growth
- Mobile Game Monetization
- Mobile Game Marketing
- Mobile Game Business Model
- Mobile Delivery Platform
- Mobile Bid Adjustment
- Mobile Attribution Window
- Mobile Attribution Manipulation
- Mobile App Retention
- Mobile App Onboarding
- Mobile App Monetization
- Mobile App Advertising
- Mobile Ad Viewability
- Mobile Ad Fraud
- Mobile App Growth
- Average Revenue Per Paying User (ARPPU)
- Average Revenue Per Daily Engaged User (ARPDEU)
- Average Revenue Per Daily Active User (ARPDAU)
- Attribution
- ARPU – Average Revenue Per User
- Apple Arcade
- App Store Optimization (ASO)
- App Store Audience Testing
- App Store Analytics: App Version
- App Store Analytics: App Store Active Devices
- App Store Analytics: App Referrer
- App Store Analytics: Active In Last 30 Days
- App Store Acquisition Channels
- App Store A/B testing
- Ad Unit
- Ad Server
- Ad Revenue
- Ad Network
- Ad Mediation
- Ad Impression
- Ad Exchange
- A/B Testing Statistics
- Keyword Localization
- K-Factor
- Google Play Keywords
- App Store Keywords Research
- App Store Keywords
- App Store and Google Play Keywords Optimization
- Interstitial Ads
- Interactive Ads
- Installs Per Mille (IPM)
- In-App Events
- In-App Bidding
- In-App Advertising
- Identifier for Advertisers (IDFA)
- App Store In-App Purchases
- App Store Impressions (Unique Devices)
- App Store Impressions
- App Store Icon
- App Store Analytics: Installations
- App Install Rates
- App Influencer Marketing
- Growth Loop
- Google Play Points
- Google Play Pass
- Google Play Experiments
- Google Play Developer Console
- Google Advertising ID (GAID)
- Gametech (Game Technology)
- Game Bundles
- Google Play Short Description
- Google Play Long Description
- Deep Linking
- Daily Active Users (DAU)
- App Store Description Read Rate
- App Store App Description
- App Store Analytics: Device
- App Store Analytics: App Store Deletions
- App Store Analytics: App Download Date
- Google Play Creatives
- CTR (Click Through Rate)
- Cross Promotion
- Cost Per View (CPV)
- Cost Per Mille (CPM)
- Cost per Install
- Cost Per Engagement (CPE)
- Cost Per Completed View (CPCV)
- Cost Per Click (CPC)
- Cost Per Action (CPA)
- Churn Rate
- Casual Games
- Apple’s Custom Product Pages
- App Store Culturalization
- App Store Creatives
- App Store Conversion Rate
- App Store Categories
- App Store Analytics: Campaign
- App Store Analytics: App Store Crashes
- App Conversion Rate
- App Clip Sessions
- App Clip Installations
- App Clip Crashes
- App Clip Card Views (Unique)
- App Clip Card Views
- App Clip Active Devices
Related Terms
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App Store App Referral
App Store app referral is a traffic source that includes visitors that come to an app store listing via apps (not from the web).
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App Store Web Referral
App Store web referral is a traffic source which includes all visitors that arrive at an app listing from an external source (mobile web), most commonly the iOS Safari browser.
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App Store Pre-Launch
App Store pre-launch is a phase in marketing directly before the launch of a new game or app.
Related Resources

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