User Acquisition for Mobile Apps

What is User Acquisition for Mobile Apps?

The term “user acquisition,” sometimes abbreviated to just “UA,” refers to the process of acquiring new users, i.e., generating new installs, for a specific mobile app or game. This is usually achieved via some kind of marketing campaign or promotional offer.

A strong user acquisition strategy is important because it allows developers to find new users for their apps, generate installs, and, ultimately, increase revenue.

What are User Acquisition Methods for Mobile Apps?

There are plenty of ways to optimize your UA efforts. For example, you could connect with potential users on social media or run paid advertisements. Whatever you decide to do, make sure you track and analyze your approach; then adjust it for better results.

The goal of user acquisition is to generate a steady stream of high LTV (lifetime value) users. If your UA strategy can do that, you’ll be successful—guaranteed.