Did you hear about contextual advertising?
Do you know why so many people in the mobile growth industry are looking into it as the best way to grow their business?
We delved into these pivotal issues in our recent webinar, with the help of Gamesforum’s CEO John Speakman, and NumberEight’s CEO Abhishek Sen. They were joined by Storemaven’s VP Marketing Jonathan Fishman as they discussed:
* What’s contextual advertising?
* What’s the difference between context in web and mobile?
* Understanding context in mobile
* What is a contextual cohort and what’s the importance for advertisers?
* How does CA allow you to step away from the IDFA?
* Targeting Audience rather than Users
* How to create specific journeys for cohorts. From creative to CPP
* Applied UA through CA
* Linking cohorts to CPPs
* And more
Watch the full discussion here:
