Mobile Growth strategy
Mobile Growth strategy
In early October, Apple released an update to App Store Connect that finally features the new metrics discussed in WWDC 2021. Storemaven's Jonathan Fishman on the significant shift that these metrics will bring.
With iOS 15, mobile marketing is on the cusp of MAJOR change. How will you ensure significant mobile growth in an App Store-centric world? We took a deep dive into why marketers can’t operate in the “old way” with tools designed for the “new way”.
It's difficult to distinguish paid installs from organic ones. App store marketers often miscalculate their marketing spends and pay for downloads that would have happened organically. This guide is meant to make sure you'll know how to avoid it.
In this episode of Mobile Growth and Pancakes, Adam Jaffe, CEO of Mega World Wide, shares stories from how game marketing was only a few years ago, and prepares for the future of advertising.
In episode 26, we talked then CMO of ParkMobile (now CEO) Jeff Perkins, who shared secrets on building a marketing strategy and balance product vision with responding to user feedback.