Mobile Growth strategy

Mobile Growth strategy

New Google Play Developer Console Marketing Capabilities: 2022 Update
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ASO Blog
New Google Play Developer Console Marketing Capabilities: 2022 Update

Google just introduced game-changing capabilities for mobile marketers, UA and ASO folks that rival those introduced by Apple back in 2021. Storemaven’s VP Marketing gives you a guided tour around the new offerings and what they mean for your mobile growth.

May 19 · Jonathan Fishman · 6 mins
Episode #49: What Are the New Capabilities in Google Play and What Do They Mean?
Mobile Growth Podcast icon
Mobile Growth Podcast
Episode #49: What Are the New Capabilities in Google Play and What Do They Mean?

In this special episode of Mobile Growth and Pancakes, our two hosts faced each other to talk about Google’s recently announced mobile marketing tool changes.

May 19 · Ron Gordon · 2 mins
The New Acronym for All Game Developers: What You Should Know About RTPs?
ASO Blog icon
ASO Blog
The New Acronym for All Game Developers: What You Should Know About RTPs?

When your game receives quality users from an unconnected app, don’t just shrug your shoulders. Understand how they got to your game and capitalize on their reasoning for choosing it. Our VP of Product Marketing has more.

May 12 · Esther Shatz · 4 mins
Episode #48: What Mobile Marketers Should Know About UGC Ads with Christian Eckhardt
Mobile Growth Podcast icon
Mobile Growth Podcast
Episode #48: What Mobile Marketers Should Know About UGC Ads with Christian Eckhardt

We sat down with Customlytics' CEO to talk about user-generated content, and how to adjust to an ever-changing industry like the mobile advertising one.

May 11 · Ron Gordon · 19 mins
Game Developers – When (and Why) You Should Switch App Store Categories to Maximize Growth?
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ASO Blog
Game Developers – When (and Why) You Should Switch App Store Categories to Maximize Growth?

Choosing the right category for your mobile game has a ton of impact. But you might get more downloads from being ranked #8 in Casual, than being ranked #3 on RPG. This piece will help you pave the way for your desired audience.

Apr 28 · Jonathan Fishman · 8 mins

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