Mobile Growth strategy

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Mobile Growth strategy

The New 2021 App Store Connect Metrics That Will Help You Better Understand Growth
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ASO Guides
The New 2021 App Store Connect Metrics That Will Help You Better Understand Growth

In early October, Apple released an update to App Store Connect that finally features the new metrics discussed in WWDC 2021. Storemaven's Jonathan Fishman on the significant shift that these metrics will bring.

Oct 13 · Jonathan Fishman · 4 mins
The Two Biggest Shifts in Mobile Marketing for 2022 and How to Deal With Them
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ASO Blog
The Two Biggest Shifts in Mobile Marketing for 2022 and How to Deal With Them

With iOS 15, mobile marketing is on the cusp of MAJOR change. How will you ensure significant mobile growth in an App Store-centric world? We took a deep dive into why marketers can’t operate in the “old way” with tools designed for the “new way”.

Oct 07 · Jonathan Fishman · 12 mins
The Beginner’s Guide to Incrementality Testing
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ASO Guides
The Beginner’s Guide to Incrementality Testing

It's difficult to distinguish paid installs from organic ones. App store marketers often miscalculate their marketing spends and pay for downloads that would have happened organically. This guide is meant to make sure you'll know how to avoid it.

Sep 23 · Ron Gordon · 5 mins
Episode #28: The Comeback of Old School Game Marketing With Adam Jaffe
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Mobile Growth Podcast
Episode #28: The Comeback of Old School Game Marketing With Adam Jaffe

In this episode of Mobile Growth and Pancakes, Adam Jaffe, CEO of Mega World Wide, shares stories from how game marketing was only a few years ago, and prepares for the future of advertising.

Sep 22 · Jonathan Fishman · 28 mins
Episode #26: Growing Your App While Building Credibility with Jeff Perkins
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Mobile Growth Podcast
Episode #26: Growing Your App While Building Credibility with Jeff Perkins

In episode 26, we talked then CMO of ParkMobile (now CEO) Jeff Perkins, who shared secrets on building a marketing strategy and balance product vision with responding to user feedback.

Aug 24 · Esther Shatz · 24 mins

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