App Store Optimization

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How Jam City Found the Balance Between Searching for New Users and Catering for Lapsed Ones

This American video game company looked for a way to bring back their lapsed users, while still optimizing its pages for first-timers. Here's how they manage to embrace and cater to their most loyal users using Storemaven.

How LeoVegas Reduced Acquisition Costs and Increased ROAS with Testing

The mobile gaming giants from Sweden struggled with exceptionally high CPIs on their home turf. Here's how they managed to discover the remedy with Storemaven.

What Are the iOS App Screenshot Requirements and Best Practices?

Keep reading to learn how you can optimize your iOS app screenshots, better engage potential users, and increase revenue for your app development business.

What Are the iOS App Icon Requirements for the App Store?

Keep reading to learn both Apple's iOS app icon requirements in regards to app icons and a few best practices you can use to ensure your icon is as effective as it possibly can be.

When App Store Optimization Meets SEO for Apps

App Store Optimization is one of the greatest levers you can pull to increase your mobile growth, especially because it can affect the SEO in the Google mobile search for your app store listing. Learn more with this guide.

The Complete App Store Optimization (ASO) Guide (2021)

You can't underestimate ASO's place in your company's marketing strategy. A well performed process will help you reach your KPIs sooner and with more insights for future growth. This App Store Optimization guide will help you master the intricacies of this winning doctrine.

Get the ultimate report on App Store Page user behavior

    A Guide to User Behavior: The Google Play Store

    If we don’t get to know our users, and how they behave on the app stores, we risk alienating them and ultimately, turning them away from us and straight into the arms of the competition.

    User Behavior Bible: The Apple App Store

    As marketers, it’s our duty to know our audience. We need to understand their demographics and makeup. The first step in really getting to know them is to understand how they behave.
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    10 Tips to Increase Your App Store Conversion Rate

    There are many ways to improve your app page conversion rate (CVR) on the Apple App Store and Google Play. We've put together a guide to help you increase your app conversion rate.

    How VSCO Increased App Store Conversion Rates by 30% Using Localization

    Learn how VSCO leveraged Storemaven to execute a localization strategy that resulted in up to 30% conversion rate lifts.

    Storemaven’s ASO Expertise Drives Zynga’s Mobile Growth Strategy

    Watch Matt Curtis, VP Growth Marketing at Zynga, and Maria Waters, Head of Conversion at Zynga speaking about how they leverage StoreMaven to drive their mobile growth strategy.

    How Wallapop Increased App Install Conversion Rates by More Than 26%

    StoreMaven played a paramount role in Wallapop’s efforts to increase app install conversion rates. This e-commerce, ASO case study will show how StoreMaven was able to provide Wallapop with four major gains:

    Jam City and Storemaven Discuss the Next Generation of ASO

    First, there were the bare basics. Then we evolved and ASO became an art.

    How to Find the Right Keywords for Your App in three Steps

    This is a guest post from Oliver Hoss, Mobile Marketing Manager at and author of the book “App Store Optimization – A Step-by-Step Guide to Boosting Your App’s Organic Downloads”.

    How iOS 13 Affects App Store Optimization (ASO)

    On September 10th, 2019, the world was watching as Tim Cook opened Apple’s annual ‘Special Event’. Here is a recap of the major announcements.

    Five ASO Techniques Every Mobile Game Developer Should Know

    With millions of games in each app store competing to rank above one another, ASO for mobile games is at the core of mobile game growth.

    First Steps in App Store Optimization: Tips from Storemaven’s Data Analysts

    “Where do I start A/B testing App Store pages, and how does that fit into our App Store Optimization flow?”

    iOS 11 App Store Updates and Its Impact on App Discovery

    If you have been following Apple over the past two years—or at least since Phil Schiller was charged with overseeing the App Store—then you have probably noticed a new tone when it comes to the way in which Apple describes the importance of their Services business and their Apple Worldwide Developers Conference (WWDC)

    The Five Pillars Of App Engagement And Retention – How To Keep Users Coming Back To Your App

    This is a guest post from James Ewen – Marketing Manager at Tamoco and avid big data nerd.

    ASO and App Marketing mistakes: Test in Google Play Experiments and Implement in the iOS App Store

    The final hurdle every user must cross on their journey to install always sits with creative assets.

    What the Google Play Redesign Means for Developers and ASO

    Google Play is slowly but surely rolling out a significant redesign of the Play Store App Listings. Unlike Apple, who only redesigned the App Store once in the last decade, Google makes changes fairly frequently.

    What Does New Data on Reinstalls Mean for App Store Optimization (ASO)?

    Tune recently partnered with Apple to access and analyze data on new and returning app users, and the findings highlight a unique opportunity for App Store Optimization (ASO) on iOS.

    Why Fortnite’s Risky Android Launch Strategy Might Not Pay Off

    In the mobile game space, it’s rare to find anyone who hasn’t yet heard of global gaming phenomenon Fortnite Battle Royale.

    5 Components of a Winning ASO Strategy

    Discover what are the components of a winning ASO strategy.

    3 ASO Tips Shopping Apps Must Embrace

    A quick glance into the shopping category tells us most apps still ignore one of the basic rules of app store optimization: What is successful in one platform will not necessarily work in the other.

    3 ASO Tips Every Travel Brand/App Should Read

    With expectations of revenues reaching $1,091 billion by 2022 and no signs of slowing down, the online travel industry is becoming not only one of the most lucrative markets but also one of the most competitive ones.

    3 App Store Optimization (ASO) Tips for Dating Apps

    Dating apps have quickly become some of the most lucrative social apps in both the Apple App Store and Google Play.

    3 App Store Optimization (ASO) Tips Every Game Developer Should Read

    At over $50 billion, the mobile gaming industry accounts for nearly half of all global gaming revenue.

    Why Your App Isn’t Ready for the New Google Play Design

    In this extensive guide, we break down the new changes to the Google Play Store Listing design and reveal how it will significantly impact your App Store Optimization (ASO) strategy.

    What Halloween Can Teach You About Seasonal App Store Optimization (ASO)

    This post analyzes different Halloween seasonal strategies and their implications to determine the impact of optimizing your Apple App Store or Google Play Store page for the holidays.

    The 7 Deadly Sins of Mobile App Store Testing

    Learn how successful mobile publishers differentiate themselves and gain sustainable competitive advantages in their app store optimization (ASO) efforts.