App Store Optimization

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How to Find the Right Keywords for Your App in 3 Steps

This is a guest post from Oliver Hoss, Mobile Marketing Manager at and author of the book “App Store Optimization – A Step-by-Step Guide to Boosting Your App’s Organic Downloads”.

How iOS 13 Will Affect App Store Optimization (ASO)

Yesterday, September 10th, the world was watching as Tim Cook opened Apple’s annual ‘Special Event’.

How Ratings and Reviews Affect Your App Install Conversion Rate

This is a guest post from AppFollow’s CEO & Co-Founder. AppFollow is a product management tool for accelerating global app growth and increasing customer loyalty.

Five ASO Techniques Every Mobile Game Developer Should Know

This is a guest post by Ekaterina Makulova, Marketing Manager at AppFollow, an App Monitoring, App Store Optimization, and Customer Support platform.

First Steps in App Store Optimization: Tips from Storemaven’s Data Analysts

he most common question I get from our new customers is “Where do I start A/B testing App Store pages with StoreMaven, and how does that fit into our App Store Optimization flow?”

iOS 11 App Store Updates and Its Impact on App Discovery

If you have been following Apple over the past two years—or at least since Phil Schiller was charged with overseeing the App Store—then you have probably noticed a new tone when it comes to the way in which Apple describes the importance of their Services business and their Apple Worldwide Developers Conference (WWDC)

The Bible of User Behavior: The Apple App Store

Every mobile marketer creates a journey for their users; from first interaction to successful purchase or install. The problem with optimizing that journey as mobile marketers is that the app stores are big black boxes.

The Five Pillars Of App Engagement And Retention – How To Keep Users Coming Back To Your App

This is a guest post from James Ewen – Marketing Manager at Tamoco and avid big data nerd.

The Wrong Way to ASO: Test in Google Experiments & Implement in iOS

The final hurdle every user must cross on their journey to install always sits with creative assets.

What the Google Play Redesign Means for Developers and ASO

Google Play is slowly but surely rolling out a significant redesign of the Play Store App Listings. Unlike Apple, who only redesigned the App Store once in the last decade, Google makes changes fairly frequently.

What Does New Data on Reinstalls Mean for App Store Optimization (ASO)?

Tune recently partnered with Apple to access and analyze data on new and returning app users, and the findings highlight a unique opportunity for App Store Optimization (ASO) on iOS.

Why Fortnite’s Risky Android Launch Strategy Might Not Pay Off

In the mobile game space, it’s rare to find anyone who hasn’t yet heard of global gaming phenomenon Fortnite Battle Royale.

5 Components of a Winning ASO Strategy

Discover what are the components of a winning ASO strategy.

3 ASO Tips Shopping Apps Must Embrace

A quick glance into the shopping category tells us most apps still ignore one of the basic rules of app store optimization: What is successful in one platform will not necessarily work in the other.

3 ASO Tips Every Travel Brand/App Should Read

With expectations of revenues reaching $1,091 billion by 2022 and no signs of slowing down, the online travel industry is becoming not only one of the most lucrative markets but also one of the most competitive ones.

3 App Store Optimization (ASO) Tips for Dating Apps

Dating apps have quickly become some of the most lucrative social apps in both the Apple App Store and Google Play.

3 App Store Optimization (ASO) Tips Every Game Developer Should Read

At over $50 billion, the mobile gaming industry accounts for nearly half of all global gaming revenue.

Why Your App Isn’t Ready for the New Google Play Design

In this extensive guide, we break down the new changes to the Google Play Store Listing design and reveal how it will significantly impact your App Store Optimization (ASO) strategy.

What Halloween Can Teach You About Seasonal App Store Optimization (ASO)

This post analyzes different Halloween seasonal strategies and their implications to determine the impact of optimizing your Apple App Store or Google Play Store page for the holidays.

The 7 Deadly Sins of Mobile App Store Testing

Learn how successful mobile publishers differentiate themselves and gain sustainable competitive advantages in their app store optimization (ASO) efforts.