App Store Optimization

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The Complete App Store Optimization (ASO) Guide (2020)

You can't underestimate ASO's place in your company's marketing strategy. A well performed process will help you reach your KPIs sooner and with more insights for future growth. This App Store Optimization guide will help you master the intricacies of this winning doctrine.

A Guide to User Behavior: The Google Play Store

If we don’t get to know our users, and how they behave on the app stores, we risk alienating them and ultimately, turning them away from us and straight into the arms of the competition.

User Behavior Bible: The Apple App Store

As marketers, it’s our duty to know our audience. We need to understand their demographics and makeup. The first step in really getting to know them is to understand how they behave.
Device with apps

10 Tips to Increase Your App Store Conversion Rate

As marketers, there’s a lot you can do to improve your app page conversion rate (CVR) on the Apple App Store and Google Play. We've put together a guide to help you get started.

How VSCO Increased App Store Conversion Rates by 30% Using Localization

Learn how VSCO leveraged StoreMaven to execute a localization strategy that resulted in up to 30% conversion rate lifts.

Storemaven’s ASO Expertise Drives Zynga’s Mobile Growth Strategy

Watch Matt Curtis, VP Growth Marketing at Zynga, and Maria Waters, Head of Conversion at Zynga speaking about how they leverage StoreMaven to drive their mobile growth strategy.

Get the ultimate report on App Store Page user behavior




How Wallapop Increased App Install Conversion Rates by More Than 26%

StoreMaven played a paramount role in Wallapop’s efforts to increase app install conversion rates. This e-commerce, ASO case study will show how StoreMaven was able to provide Wallapop with four major gains:

Jam City and Storemaven Discuss the Next Generation of ASO

First, there were the bare basics. Then we evolved and ASO became an art.

How to Find the Right Keywords for Your App in three Steps

This is a guest post from Oliver Hoss, Mobile Marketing Manager at Scout24.ch and author of the book “App Store Optimization – A Step-by-Step Guide to Boosting Your App’s Organic Downloads”.

How iOS 13 Affects App Store Optimization (ASO)

Yesterday, September 10th, the world was watching as Tim Cook opened Apple’s annual ‘Special Event’.

Five ASO Techniques Every Mobile Game Developer Should Know

This is a guest post by Ekaterina Makulova, Marketing Manager at AppFollow, an App Monitoring, App Store Optimization, and Customer Support platform.

First Steps in App Store Optimization: Tips from Storemaven’s Data Analysts

he most common question I get from our new customers is “Where do I start A/B testing App Store pages with StoreMaven, and how does that fit into our App Store Optimization flow?”

iOS 11 App Store Updates and Its Impact on App Discovery

If you have been following Apple over the past two years—or at least since Phil Schiller was charged with overseeing the App Store—then you have probably noticed a new tone when it comes to the way in which Apple describes the importance of their Services business and their Apple Worldwide Developers Conference (WWDC)

The Five Pillars Of App Engagement And Retention – How To Keep Users Coming Back To Your App

This is a guest post from James Ewen – Marketing Manager at Tamoco and avid big data nerd.

ASO and App Marketing mistakes: Test in Google Play Experiments & Implement in the iOS App Store

The final hurdle every user must cross on their journey to install always sits with creative assets.

What the Google Play Redesign Means for Developers and ASO

Google Play is slowly but surely rolling out a significant redesign of the Play Store App Listings. Unlike Apple, who only redesigned the App Store once in the last decade, Google makes changes fairly frequently.

What Does New Data on Reinstalls Mean for App Store Optimization (ASO)?

Tune recently partnered with Apple to access and analyze data on new and returning app users, and the findings highlight a unique opportunity for App Store Optimization (ASO) on iOS.

Why Fortnite’s Risky Android Launch Strategy Might Not Pay Off

In the mobile game space, it’s rare to find anyone who hasn’t yet heard of global gaming phenomenon Fortnite Battle Royale.

5 Components of a Winning ASO Strategy

Discover what are the components of a winning ASO strategy.

3 ASO Tips Shopping Apps Must Embrace

A quick glance into the shopping category tells us most apps still ignore one of the basic rules of app store optimization: What is successful in one platform will not necessarily work in the other.

3 ASO Tips Every Travel Brand/App Should Read

With expectations of revenues reaching $1,091 billion by 2022 and no signs of slowing down, the online travel industry is becoming not only one of the most lucrative markets but also one of the most competitive ones.

3 App Store Optimization (ASO) Tips for Dating Apps

Dating apps have quickly become some of the most lucrative social apps in both the Apple App Store and Google Play.

3 App Store Optimization (ASO) Tips Every Game Developer Should Read

At over $50 billion, the mobile gaming industry accounts for nearly half of all global gaming revenue.

Why Your App Isn’t Ready for the New Google Play Design

In this extensive guide, we break down the new changes to the Google Play Store Listing design and reveal how it will significantly impact your App Store Optimization (ASO) strategy.

What Halloween Can Teach You About Seasonal App Store Optimization (ASO)

This post analyzes different Halloween seasonal strategies and their implications to determine the impact of optimizing your Apple App Store or Google Play Store page for the holidays.

The 7 Deadly Sins of Mobile App Store Testing

Learn how successful mobile publishers differentiate themselves and gain sustainable competitive advantages in their app store optimization (ASO) efforts.