How to Set Up a Facebook Campaign for Storemaven ASO Tests

A step-by-step guide for creating Facebook ads which direct to a Storemaven test

Updated May 2022

Summary

  • This step-by-step guide explains how to create a Facebook campaign for Storemaven testing purposes (these settings are slightly different than the traditional setup for mobile app install campaigns).
  • The campaign will direct traffic to mock-up versions of your app store page (which will be evenly and randomly distributed among the variants)
  • Storemaven’s platform will collect data on user behavior and conversion from this mock app store page
  • Once users click “Get” or “Install” on the Storemaven test page, they will be redirected to the real app store page

There are four phases to this process:

Phase 1: Create a Campaign

Phase 2: Create Ad Set

Phase 3: Create Ad 

Phase 4: Create a Pixel & Enter Pixel in Storemaven Dashboard


Let’s Get Started

  • Go to Facebook’s Ads Manager

Phase 1: Create A Campaign

Create Campaign

  • Click the green “+ Create” button
How to Set Up a Facebook Campaign for Storemaven ASO Tests - 1

Once you click on “+ Create,” you will be redirected to the screen below

How to Set Up a Facebook Campaign for Storemaven ASO Tests - 2
  • Click on “Sales”
  • Name your campaign under “Campaign Name”
  • IMPORTANT: DO NOT select campaign budget optimization, make sure it is turned off as shown in the image below. It will interfere with traffic consistency throughout the test and is not recommended for testing purposes.
How to Set Up a Facebook Campaign for Storemaven ASO Tests - 3

Phase 2: Create Ad Set

  • Continue to the Ad Set level
  • Under “Conversion,” select “Website.”
How to Set Up a Facebook Campaign for Storemaven ASO Tests - 4
  • Then, in the box under “Website,” you must select a conversion event. We recommend selecting our default event “Complete Registration.” However, you may choose a different event as long as it matches the one you used in your test setup on the Storemaven platform

How many Ad Sets do I need?

  • Targeting multiple audiences: 
    • If you are targeting different audiences and wish to segment them in order to generate audience-based insights in the test, then you will be creating different ad sets to correlate with this structure.
    • You will also need to generate a link per ad set from the Storemaven platform. 
  • Targeting a single audience: 
    • If you wish to run your test with one audience you will only need to create one Ad Set and generate one test link from the Storemaven platform. 

Audience

  • In the “Audience” section, fill in the details according to the audience you will be targeting in your campaign
How to Set Up a Facebook Campaign for Storemaven ASO Tests - 5
  • At the bottom of the Audience menu (next to “Connections”), click on “show more options.” Then click on “Apps” and select “Exclude people who used your app”
How to Set Up a Facebook Campaign for Storemaven ASO Tests - 6

Placements

  • Under “Platforms”, select the various platforms you will be targeting on Facebook. We recommend the placement options shown below. 
    • Please note that by using Facebook’s “Audience Network,” your ads will show in approved partner mobile apps and mobile websites that are part of Facebook’s Audience Network
    • Users that come from Facebook’s Audience Network platform have the following characteristics:
      • Pros: Lower CPC in comparison to Mobile News Feed users
      • Cons: Lower Install Conversion rates in comparison to Mobile News Feed users
How to Set Up a Facebook Campaign for Storemaven ASO Tests - 7
How to Set Up a Facebook Campaign for Storemaven ASO Tests - 8

Read more about how to effectively run Facebook campaigns for a Storemaven test here!

  • Under placements click the link to “show more options”
How to Set Up a Facebook Campaign for Storemaven ASO Tests - 9
  • Under “Specific Mobile Devices & Operating Systems,” select the platform you are testing on (either Android or iOS)
  • IMPORTANT: Once you have selected the right platform, exclude any devices that are not phones.
  • Google Play Tests: choose Android devices only, unselect “Android Tablets”
How to Set Up a Facebook Campaign for Storemaven ASO Tests - 10
  • iOS Tests: choose iOS devices only and unselect “iPads” and “Pods”
How to Set Up a Facebook Campaign for Storemaven ASO Tests - 11
  • The last change to make on the Ad Set level is to select “Show More Options” at the bottom of the page. Select “1-day click” as your conversion window.
How to Set Up a Facebook Campaign for Storemaven ASO Tests - 12

Phase 3: Create Ad

  • Continue to the Ad level and name your Ad
  • Under “Identity,” select your Facebook Page. If relevant, select your Instagram account as well
  • Under “Ad Setup,” choose how you want your ad displayed. In this example, we have selected Single Image
How to Set Up a Facebook Campaign for Storemaven ASO Tests - 13
  • Upload your image(s) or video ad
  • Under “Ad Creative” Input your Text and Headline and under “Call to Action”, select “Download”
  • Under “Destination,” add your Storemaven test URL in the box that says “Website URL” (Re audience testing: If you are targeting different audiences and would like to collect data on the CVR and behavior of these new targets, paste the URL with the relevant parameter here. If you need assistance setting-up different URLs, please contact your Storemaven ASO consultant)
  • IMPORTANT: Do not change the display link it must stay blank, otherwise Facebook will flag this as a misleading ad. This setup does not interfere with testing purposes.
How to Set Up a Facebook Campaign for Storemaven ASO Tests - 14
  • Please note that Facebook will review your ad image to ensure that it complies with its image text guidelines. We recommend referring to the Facebook Ads guide to ensure your ad complies with their requirements. You can also refer to Facebook’s image text check to determine how much text is in your ad image and its potential impact on your ad’s reach.
  • Upon completion of all relevant fields, click “Publish” at the bottom right corner. After you click “Confirm,” you will be redirected to another page
  • Click “Continue”
  • At this point, your campaign will now be active once it is approved

Phase 4: Pixel Setup

NOTE: If you want to use an existing pixel you can skip steps a-e, and continue with the guide.

If you need to create a pixel:

a. Go to the account’s “Event’s Manager”

How to Set Up a Facebook Campaign for Storemaven ASO Tests - 15

b. On the left menu click on “Connect Data Source”

How to Set Up a Facebook Campaign for Storemaven ASO Tests - 16

c. Select Web

How to Set Up a Facebook Campaign for Storemaven ASO Tests - 17

d. Select Facebook Pixel

How to Set Up a Facebook Campaign for Storemaven ASO Tests - 18

e. Name your pixel and continue

How to Set Up a Facebook Campaign for Storemaven ASO Tests - 19

f. Select “install code manually” and then paste the entire base code to the Storemaven dashboard on the product level.

How to Set Up a Facebook Campaign for Storemaven ASO Tests - 20

If you have a pixel: 

Get Pixel Base Code from Facebook 

  • Go to Events Manager
  • Select the pixel you want to set up
  • Click on Add Event
  • Select “From a New Website” 
  • Select Install code manually
  • Copy the pixel base code
How to Set Up a Facebook Campaign for Storemaven ASO Tests - 21

Entering your pixel manually to Storemaven

Add Pixel Base Code to Storemaven Dashboard

  • Go to your Storemaven dashboard and open the relevant product for this pixel
How to Set Up a Facebook Campaign for Storemaven ASO Tests - 22
  • Click the pixel box icon on the top right corner of the relevant app page
  • Choose pixel type as “Facebook”
  • Enter Pixel Code by pasting the pixel code you copied from Facebook Ads Manager
  • Choose conversion event (make sure it’s the same conversion event you chose in Facebook’s Ads Manager page – we recommend complete registration)
  • Click “Done”
  • All tests created under that product will now automatically be implemented with the pixel. 
  • You must repeat this process for every product and platform 
  • If you’d like to disable/change a pixel for a specific test, you repeat this step and can edit its details at any time

Never miss an update in the ASO industry with Storemaven’s newsletter

Join 10,000 mobile marketers that stay on top of their craft



    Ethel B
    About Ethel Berdah
    Officially voted as the funniest employee at Storemaven, Ethel keeps all our spirits high. When she’s not busy with clients or serenading the team with her piano skills, you will likely find her chasing her dog, Mozart, around the office.

    Ready to see our platform in action?
    Request a demo