Individual variation links are test links that are leading directly to each variation of a test, instead of having one test link that divides users evenly and randomly between the variations.
A step-by-step guide for creating Facebook ads which direct to a Storemaven test
Like any other marketing campaign, our main goal in sending traffic to a StoreMaven test is to get quality users at the lowest cost possible. In this post, we will touch on a few important elements to take into consideration.
A step-by-step guide for creating ASO tests in Storemaven
This guide explains how app developers/media vendors should set up media campaigns driving traffic to a Storemaven test from non-Facebook channels