How to Get App Store Seasonality Right

It's almost time for Christmas, and a rain of red and green snowflake-encrusted icons are about to take over the app stores.

It’s almost time for Christmas, and a rain of red and green snowflake-encrusted icons are about to take over the app stores. While physical stores are prettying up their displays with tinsel, the app stores are no different. 

Seasonal store updates present a unique opportunity to understand how the year’s events affect user preferences and the likelihood of appealing to those changes in mood. Tailoring your messaging to align with seasonal changes and mood can result in significant increases in conversion rates and overall growth. 

It’s about more than jumping on the bandwagon come Christmas time, it’s about utilizing opportunities presented to you. This webinar shows you how to do it, and how to do it right.

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Everything you need to know about icons, screenshots, videos, app reviews and ratings, localization and seasonality on your way to become an ASO legend




    Jonathan Fishman
    About Jonathan Fishman
    Jonathan is Storemaven's Director of Marketing. Before joining Storemaven he spent ten years commanding tanks, working on Wall St., consulting high-growth companies, and exploring Black Rock City. In his spare time, he likes building things from wood, listening to Frank Zappa, and spending time with his daughter.