Jonathan Fishman


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ASO App Store Category Spotlight: Match-3 Games

We continue our analysis series with one of the most addictive categories out there trying to come up with the right answers: What all these thriving apps are doing right.

How to Track App Downloads and Revenue of Your App and Competitors

There are lots of mobile app tracking tools out there. As the success of your app or game hinges on many elements, start by understanding what best suites your strategy and budget.

What Should the ASO Industry Look For in 2021?

According to all estimates, now is the time to fire on all cylinders and capture as much growth as you can. Our ASO Food for thought from January 6, 2021.

What Are the iOS App Screenshot Requirements and Best Practices?

Keep reading to learn how you can optimize your iOS app screenshots, better engage potential users, and increase revenue for your app development business.

What Are the iOS App Icon Requirements for the App Store?

Keep reading to learn both Apple's iOS app icon requirements in regards to app icons and a few best practices you can use to ensure your icon is as effective as it possibly can be.

How to A/B Test your App Store and Google Play Store Pages

More than just focusing on absolute conversion rates figures, nailing App Store Testing will have ripple effects that’ll amplify most of your marketing endeavours. Learn more with this guide.

Breaking Tests: All You Need to Know About the Chemistry Behind App Store Testing

What App Store testing methods got in common with one of the most esteemed TV series of all time? We're still trying to figure it out.

What Billions of Data Points Taught Us about Paid and Organic Installs?

We sat down with our analytics team to come up with straightforward insights you can implement right away: Our ASO Food for Thought from Dec 10, 2020.

Design the Best App Store Product Page With These Guidelines in Mind

As an ASO person, you are trusted with one of the most important strategic assets for your company, your App Store Product Page. Use this guide as a source for all your burning questions.

When App Store Optimization Meets SEO for Apps

App Store Optimization is one of the greatest levers you can pull to increase your mobile growth, especially because it can affect the SEO in the Google mobile search for your app store listing. Learn more with this guide.