Jonathan Fishman

Author
What’s the Update: iOS 15’s New ASO Features Launch Timeline
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ASO Blog
What’s the Update: iOS 15’s New ASO Features Launch Timeline

Apple is known for its ambiguous OS releases. More often than not, they just create a sense of frustration with developers and users. Storemaven’s VP of Marketing looks into what clearly was a last-minute decision in Cupertino.

Sep 22 · Jonathan Fishman · 6 mins
All the Ways to A/B Test your Product Page for iOS 15
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ASO Guides
All the Ways to A/B Test your Product Page for iOS 15

If you’re in ASO and UA, Apple are presenting you with a great gift: iOS 15. You’ll have many new tools added to your arsenal, but harnessing their capabilities won’t be easy. Let the experts guide you.

Sep 14 · Jonathan Fishman · 6 mins
How to Strategize, Plan and Create Your First App Store Custom Product Pages
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ASO Blog
How to Strategize, Plan and Create Your First App Store Custom Product Pages

Custom Product Pages provide mobile marketers or user acquisition professionals the ability to create different product pages for different audiences for the first time ever on the App Store. This guide has everything you need to get started.

Dec 16 · Jonathan Fishman · 5 mins
2022 Planning and Contextual Marketing Basics: Mobile Growth Food For Thought (#59)
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ASO Blog
2022 Planning and Contextual Marketing Basics: Mobile Growth Food For Thought (#59)

Leveraging contextual marketing, creating world-class creatives and building holistic funnels using the new App Store capabilities. Mobile Growth Food for Thought Newsletter no 59 was a bit more strategic than others...

Nov 22 · Jonathan Fishman · 6 mins
iOS 15’s Custom Product Pages and Product Page Optimization are Officially Launched. What Should You Do Now?
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ASO Blog
iOS 15’s Custom Product Pages and Product Page Optimization are Officially Launched. What Should You Do Now?

An early Christmas present from Apple. Its long-awaited iOS 15 features, Custom Product Pages and Product Page Optimization are finally out. What does it mean for mobile growth practitioners?

Dec 08 · Jonathan Fishman · 9 mins
Storemaven Presents a New ASO Platform, Built for iOS 15
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ASO Blog
Storemaven Presents a New ASO Platform, Built for iOS 15

In a new, complex mobile growth reality, it’s time to say goodbye confusion, hello clarity. We are proud to introduce the new platform that we built to help you plan, manage, test, analyze, and monitor the true impact of ASO.

Nov 04 · Jonathan Fishman · 5 mins
Watch our Webinar: How iOS 15 Will Create a Truly Optimized UA Journey from Creative to App Store
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Mobile Growth Webinars
Watch our Webinar: How iOS 15 Will Create a Truly Optimized UA Journey from Creative to App Store

iOS 15 will completely change the way UA and ASO teams work. Watch our latest webinar to make sure you can leverage the advantages of this new update.

Jul 15 · Jonathan Fishman · 1 mins
How to Leverage Facebook’s ‘The Big Catch’ Creative System in Mobile Marketing?
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ASO Blog
How to Leverage Facebook’s ‘The Big Catch’ Creative System in Mobile Marketing?

As we approach a new dawn whereby targeted creatives with broad campaigns will replace old business models, Facebook’ proposes a new a UA methodology: ‘The Big Catch Creative System’. Storemaven’s VP Marketing dissects FB’s report.

Aug 26 · Jonathan Fishman · 8 mins
How Contextual Mobile Ads Boost iOS 15 App Store Installs
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ASO Blog
How Contextual Mobile Ads Boost iOS 15 App Store Installs

There's a new buzzword in the industry: Contextual marketing. In this piece, a collaboration between Storemaven and YellowHEAD, we'll discuss context in Custom Product Pages, ad creatives and strategy.

Jan 06 · Jonathan Fishman · 10 mins
iOS 15 – Product Page Optimization Guide
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ASO Guides
iOS 15 – Product Page Optimization Guide

Apple's new iOS 15 feature, Product Page Optimization, will allow developers to test different icons, screenshots and app preview videos on their product pages. How can you harness this to help your mobile growth strategy? Start here.

Jun 14 · Jonathan Fishman · 4 mins
Understanding App Store Keyword Search Volume
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ASO Guides
Understanding App Store Keyword Search Volume

Understanding app store keyword search volume is important for your keyword research strategy. What is app keyword search volume and why is it important? Read our full guide before crafting your strategy.

Aug 08 · Jonathan Fishman · 8 mins
How to Create, Run and Apply a Test With Product Page Optimization (PPO)
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ASO Guides
How to Create, Run and Apply a Test With Product Page Optimization (PPO)

Product Page Optimization, one of Apple's newest iOS 15 features, enables mobile marketers to natively a/b test their product pages. Here's how to start.

Jan 06 · Jonathan Fishman · 6 mins
5 Questions for Paid UA, ASO, and Organic Mobile Marketing Teams to Answer in 2022
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ASO Blog
5 Questions for Paid UA, ASO, and Organic Mobile Marketing Teams to Answer in 2022

From measurement and targeting challenges to implementing Apple’s Custom Product Pages into your mobile growth strategy, check the 5 pressing issues you must master in 2022.

Jan 06 · Jonathan Fishman · 9 mins
The New 2021 App Store Connect Metrics That Will Help You Better Understand Growth
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ASO Guides
The New 2021 App Store Connect Metrics That Will Help You Better Understand Growth

In early October, Apple released an update to App Store Connect that finally features the new metrics discussed in WWDC 2021. Storemaven's Jonathan Fishman on the significant shift that these metrics will bring.

Oct 13 · Jonathan Fishman · 4 mins
What is the 2022 Mobile App Audience Growth Stack?
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ASO Blog
What is the 2022 Mobile App Audience Growth Stack?

In an era when networks have zero access to user-level data, and measurement is broken, how can a mobile marketer experience growth? Learn how to grow your apps and games audiences accretively with the audience growth stack for 2022.

Dec 02 · Jonathan Fishman · 14 mins
What Are In-App Events and How Do They Impact ASO?
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ASO Blog
What Are In-App Events and How Do They Impact ASO?

With in-app events joining the iOS 15 lineup, Apple provides developers with a new marketing tool. Learn how to add in-app events to your mobile marketing strategy.

Aug 26 · Jonathan Fishman · 10 mins
A Guide to Google Play App Icon Requirements
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ASO Guides
A Guide to Google Play App Icon Requirements

Learn more about Google Play app icon guidelines: Design Specifications, the mistakes to avoid, and 4 ways to create icons that will really stand out.

Jun 20 · Jonathan Fishman · 5 mins
The Complete iOS 15 App Store Optimization (ASO) Guide
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ASO Blog
The Complete iOS 15 App Store Optimization (ASO) Guide

Apple’s iOS 15 will reshape the mobile marketing world. This iOS 15 ASO guide is all you need for increasing install rates and creating the right message for the right audience.

Jul 08 · Jonathan Fishman · 10 mins
The Beginner’s Guide to In-App Events For iOS 15
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ASO Guides
The Beginner’s Guide to In-App Events For iOS 15

One of the most intriguing announcements for app developers and ASO professionals had to do with In-App Events. In this article, we'll explain what they are, how to publish and optimize them and how to measure their performance

Aug 22 · Jonathan Fishman · 5 mins
How to Prepare Your App Store and ASO for iOS 15 – The Definitive Kit
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ASO Blog
How to Prepare Your App Store and ASO for iOS 15 – The Definitive Kit

Are you ready for iOS 15? Probably not yet. But don't be discouraged, read this guide and save our ultimate timeline to help you prepare.

Jul 15 · Jonathan Fishman · 7 mins
Episode #29: Nurturing Users Through PR Campaigns with David Eberle
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Mobile Growth Podcast
Episode #29: Nurturing Users Through PR Campaigns with David Eberle

This episode of Mobile Growth and Pancakes features Typewise's CEO David Eberle, discussing how PR can be used as a key growth lever to beat out the competition.

Oct 24 · Jonathan Fishman · 19 mins
5 Dating In-App Events to Learn From for Your App Store Optimization (ASO) Efforts
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ASO Blog
5 Dating In-App Events to Learn From for Your App Store Optimization (ASO) Efforts

Check how these 5 top-notch dating apps used In-App Events to attract and engage with their users. A guest post by DOWN Dating App team.

Jan 04 · Jonathan Fishman · 3 mins
The Two Biggest Shifts in Mobile Marketing for 2022 and How to Deal With Them
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ASO Blog
The Two Biggest Shifts in Mobile Marketing for 2022 and How to Deal With Them

With iOS 15, mobile marketing is on the cusp of MAJOR change. How will you ensure significant mobile growth in an App Store-centric world? We took a deep dive into why marketers can’t operate in the “old way” with tools designed for the “new way”.

Oct 07 · Jonathan Fishman · 12 mins
Episode #28: The Comeback of Old School Game Marketing With Adam Jaffe
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Mobile Growth Podcast
Episode #28: The Comeback of Old School Game Marketing With Adam Jaffe

In this episode of Mobile Growth and Pancakes, Adam Jaffe, CEO of Mega World Wide, shares stories from how game marketing was only a few years ago, and prepares for the future of advertising.

Sep 22 · Jonathan Fishman · 28 mins
Mobile Audience Growth Stack & 2022 App Marketing Trends: Mobile Growth Food For Thought (#60)
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ASO Blog
Mobile Audience Growth Stack & 2022 App Marketing Trends: Mobile Growth Food For Thought (#60)

In this newsletter, we're showcasing our new Mobile Audience Growth Stack for 2022, and you can also enjoy a well-thought webinar that will get your ready for the new mobile year.

Dec 13 · Jonathan Fishman · 5 mins
Mobile UA post iOS 15 – From Campaign Optimization to Funnel Optimization
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ASO Guides
Mobile UA post iOS 15 – From Campaign Optimization to Funnel Optimization

Before iOS 14.5 a UA team’s methodology was proven, repeatable, and straightforward. But iOS 15 is muddying the waters - in order to succeed in mobile UA, the mindset needs to shift to Funnel Optimization

Sep 02 · Jonathan Fishman · 6 mins
iOS 14.5 – Effect on App Store Optimization and Testing
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ASO Blog
iOS 14.5 – Effect on App Store Optimization and Testing

Where do we go after the iOS 14.5 adoption? Well, the answer lies within your creative optimization strategy. Storemaven's Director of Marketing explains more.

Jun 03 · Jonathan Fishman · 6 mins
The Ultimate App Store Test (Part 4): Analyzing Results
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ASO Guides
The Ultimate App Store Test (Part 4): Analyzing Results

That’s it, we’re concluding our Ultimate App Store Test series with the final brick in your ASO wall - how to get the best from analyzing the results, to make sure this never-ending cycle will run seamlessly.

Apr 08 · Jonathan Fishman · 8 mins
The Ultimate App Store Test (Part 3): Driving Traffic
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ASO Guides
The Ultimate App Store Test (Part 3): Driving Traffic

In the penultimate part of our series, we're driving through the traffic: Discussing why app store test traffic is so important, looking into the right sample size, and giving you a framework for traffic planning.

Mar 14 · Jonathan Fishman · 8 mins
Watch our Webinar: How to make influencer marketing POP
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Mobile Growth Webinars
Watch our Webinar: How to make influencer marketing POP

How Freshplanet used Storemaven to take influencer marketing strategy and measurement to the next level? Watch our webinar about the intricacies and impact of this pivotal tactic.

May 18 · Jonathan Fishman · 1 mins
How to Track App Downloads and Revenue of Your App and Competitors
How to Track App Downloads and Revenue of Your App and Competitors

There are lots of mobile app tracking tools out there. As the success of your app or game hinges on many elements, start by understanding what best suites your strategy and budget.

Nov 15 · Jonathan Fishman · 4 mins
Is the new App Store paid suggested search ad placement worth it?
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ASO Blog
Is the new App Store paid suggested search ad placement worth it?

Amidst the commotion of the new iOS 14.5 privacy guidelines, we mustn't overlook two other important features: The Suggested search results tab and the new Apple ad placement. Here's why.

May 13 · Jonathan Fishman · 8 mins
What Are the iOS App Screenshot Requirements and Best Practices?
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ASO Guides
What Are the iOS App Screenshot Requirements and Best Practices?

Keep reading to learn how you can optimize your iOS app screenshots, better engage potential users, and increase revenue for your app development business.

Oct 05 · Jonathan Fishman · 4 mins
What Are the iOS App Icon Sizes and Requirements for the App Store?
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ASO Guides
What Are the iOS App Icon Sizes and Requirements for the App Store?

Keep reading to learn both Apple's iOS app icon guidelines in regards to app icons and a few best practices you can use to ensure your icon is as effective as it possibly can be.

Oct 05 · Jonathan Fishman · 5 mins
Watch Our Webinar: Navigating Blind – Creative Optimization Post IDFA
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Mobile Growth Webinars
Watch Our Webinar: Navigating Blind – Creative Optimization Post IDFA

With Apple's new privacy guidelines knocking, it's going to be a challenging time for mobile growth practitioners to understand the impact of their creative optimization efforts. Watch our webinar with Tilting Point and Gamesforum to understand where you should focus your efforts.

Apr 07 · Jonathan Fishman · 1 mins
How to A/B Test your App Store and Google Play Store Pages
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ASO Guides
How to A/B Test your App Store and Google Play Store Pages

More than just focusing on absolute conversion rates figures, nailing App Store Testing will have ripple effects that’ll amplify most of your marketing endeavours. Learn more with this guide.

Sep 13 · Jonathan Fishman · 15 mins
Breaking Tests: All You Need to Know About the Chemistry Behind App Store Testing
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ASO Guides
Breaking Tests: All You Need to Know About the Chemistry Behind App Store Testing

What do App Store testing methods have in common with one of the most esteemed TV series of all time? We're still trying to figure it out.

Sep 17 · Jonathan Fishman · 18 mins
Design the Best App Store Product Page With These Guidelines in Mind
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ASO Guides
Design the Best App Store Product Page With These Guidelines in Mind

As an ASO person, you are trusted with one of the most important strategic assets for your company, your App Store Product Page. Use this guide as a source for all your burning questions.

Sep 06 · Jonathan Fishman · 10 mins
iOS 14.5: A Brave New World for Mobile Growth
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ASO Blog
iOS 14.5: A Brave New World for Mobile Growth

Apple’s new OS update is upon us, and an entire mobile industry is anxiously looking for solutions. To help you through, we are offering a comprehensive review and a valuable framework to work with.

Mar 17 · Jonathan Fishman · 12 mins
When App Store Optimization Meets SEO for Apps
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ASO Guides
When App Store Optimization Meets SEO for Apps

App Store Optimization is one of the greatest levers you can pull to increase your mobile growth, especially because it can affect the SEO in the Google mobile search for your app store listing. Learn more with this guide.

Dec 20 · Jonathan Fishman · 6 mins
App Conversion Rate Benchmarks – App Store & Google Play (2022)
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ASO Guides
App Conversion Rate Benchmarks – App Store & Google Play (2022)

Our new guide will get you equipped with everything you need to understand how to use app store conversion benchmarks and, more importantly, how to improve yours. Updated for 2022.

Aug 17 · Jonathan Fishman · 8 mins
A Recipe for Hypercasual Hits and What Will Happen to CPMs After iOS 14.5
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ASO Blog
A Recipe for Hypercasual Hits and What Will Happen to CPMs After iOS 14.5

This week we focused on the realm of the hypercasual game, with a webinar and an article to help your game reach success. Our ASO Food for Thought from March 4, 2021.

Mar 04 · Jonathan Fishman · 3 mins
ASO App Store Category Spotlight: Hypercasual Games
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ASO Blog
ASO App Store Category Spotlight: Hypercasual Games

Our recent category spotlight analysis on Hypercasual games sheds light on what the most successful apps are doing but just as importantly, what they’re NOT doing (and why).

Feb 25 · Jonathan Fishman · 8 mins
The Complete App Store Optimization (ASO) Guide (2022)
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ASO Guides
The Complete App Store Optimization (ASO) Guide (2022)

You can't underestimate ASO's place in your company's marketing strategy. A well performed process will help you reach your KPIs sooner and with more insights for future growth. This App Store Optimization guide will help you master the intricacies of this winning doctrine. *Newly updated for the release of ios 15!

Sep 27 · Jonathan Fishman · 44 mins
Are Apple building their own ad network?
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ASO Blog
Are Apple building their own ad network?

It's hard to keep up with Apple's new privacy guidelines but we are doing our best. Our ASO Food for Thought from February 18, 2021.

Feb 21 · Jonathan Fishman · 4 mins
User Behavior Bible: The Apple App Store
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ASO Guides
User Behavior Bible: The Apple App Store

As marketers, it’s our duty to know our audience. We need to understand their demographics and makeup. The first step in really getting to know them is to understand how they behave.

May 19 · Jonathan Fishman · 11 mins
Watch our Webinar: Hypercasual Hits – From Ideation to Success
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Mobile Growth Webinars
Watch our Webinar: Hypercasual Hits – From Ideation to Success

Watch our recent webinar with GamesForum and BoomBit as we discussed the intricacies of hypercasual success.

Feb 09 · Jonathan Fishman · 1 mins
How to Perform Competitive Analysis and Boost Installs For Your App
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ASO Guides
How to Perform Competitive Analysis and Boost Installs For Your App

ASO competitive analysis takes time and energy to perform correctly, but it's vital to the success of your app.

Aug 11 · Jonathan Fishman · 6 mins
Wallstreetbets Effect on the App Stores Charts
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ASO Blog
Wallstreetbets Effect on the App Stores Charts

Looking at SKAdNetwork's latest update, learning how to build hypotheses and some bonus tips for your ASO craftmanship. Our ASO Food for Thought from Feb 4, 2021.

Feb 07 · Jonathan Fishman · 4 mins
Choosing the Right App Category (And How it Relates to ASO)
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ASO Guides
Choosing the Right App Category (And How it Relates to ASO)

Your app category can make a world of difference when it comes to properly promoting your solution or game in the Apple App and Google Play stores. Use this article as your starting point

Aug 17 · Jonathan Fishman · 5 mins
How to Strengthen Your Organic App Growth Efforts
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ASO Guides
How to Strengthen Your Organic App Growth Efforts

It seems like the organic side of growth was neglected for years, and for no obvious reason. This guide will cover the basics around organic UA, and how you too can make it count.

Aug 30 · Jonathan Fishman · 9 mins
Get Your Copy: The Complete App Store Optimization (ASO) Guide
Get Your Copy: The Complete App Store Optimization (ASO) Guide

You can't underestimate ASO's place in your company's marketing strategy. A well-performed process will help you reach your KPIs sooner and with more insights for future growth.

Feb 09 · Jonathan Fishman · 1 mins
Making Sense of SKAdNetwork 2.2 New Update (And What it Means for Mobile Growth and Install Attribution)
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ASO Blog
Making Sense of SKAdNetwork 2.2 New Update (And What it Means for Mobile Growth and Install Attribution)

How SKAdNetwork attribution will soon work and what are the challenges it poses for mobile growth? Storemaven's Director of Marketing tries to shed some light on these changes.

Feb 03 · Jonathan Fishman · 6 mins
Optimizing ROAS to Improve User Acquisition
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ASO Guides
Optimizing ROAS to Improve User Acquisition

Without a strong understanding of the revenue generated because of your advertising efforts, you won't know which ads to double down on. This guide will help you become the Yoda of ROAS.

Aug 11 · Jonathan Fishman · 8 mins
How to Develop a Winning Mobile User Acquisition Strategy
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ASO Guides
How to Develop a Winning Mobile User Acquisition Strategy

A user-friendly app alone won't ensure a high number of installs. You also need an effective mobile user acquisition strategy.

Dec 08 · Jonathan Fishman · 13 mins
ASO App Store Category Spotlight: Match-3 Games
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ASO Blog
ASO App Store Category Spotlight: Match-3 Games

We continue our analysis series with one of the most addictive categories out there trying to come up with the right answers: What all these thriving apps are doing right.

Jan 14 · Jonathan Fishman · 11 mins
Complete Guide for Writing the Perfect App Title, App Subtitle & App Description
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ASO Guides
Complete Guide for Writing the Perfect App Title, App Subtitle & App Description

Yes, sometimes it goes back to the good old words. But these too have their set of rules and best practices. This text optimization guide will allow you to lift your app into the top charts.

Jul 19 · Jonathan Fishman · 9 mins
Ranking Factors for App Store and Google Play
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ASO Guides
Ranking Factors for App Store and Google Play

Despite the app stores algorithms' complexities, ASO experts have identified trends and insights into the mechanisms that drive search results and app rankings.

Jul 14 · Jonathan Fishman · 6 mins
What Should the ASO Industry Look For in 2021?
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ASO Blog
What Should the ASO Industry Look For in 2021?

According to all estimates, now is the time to fire on all cylinders and capture as much growth as you can. Our ASO Food for thought from January 6, 2021.

Jan 07 · Jonathan Fishman · 5 mins
5 Best Practices for Mastering Keyword Localization
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ASO Guides
5 Best Practices for Mastering Keyword Localization

Your app is a hit in the US—people can't get enough of it! Installs have reached astronomical numbers. But you're not done yet - Keep reading to learn what keyword localization is and how to get it right.

Jul 08 · Jonathan Fishman · 5 mins
App Keyword Optimization: How to Improve Your App’s Discoverability
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ASO Guides
App Keyword Optimization: How to Improve Your App’s Discoverability

Without the right keywords, it will be nearly impossible for users to find your app. This robust app keyword optimization strategy presented here will pave the way towards ASO prowess.

Jun 30 · Jonathan Fishman · 9 mins
The Complete Guide to Attribution and ASO
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ASO Guides
The Complete Guide to Attribution and ASO

Mobile attribution is an important part of your overall ASO strategy. By understanding and applying the right models to app marketing, we can start understanding where our users are going, and why.

Jul 01 · Jonathan Fishman · 9 mins
How to Improve your App Store Optimization Using Apple Search Ads
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ASO Guides
How to Improve your App Store Optimization Using Apple Search Ads

Rather than passively browse, most users are actively searching for an app that meets their needs. Here's how your tram can leverage this behavior using Apple Search Ads

Jul 05 · Jonathan Fishman · 6 mins
What Billions of Data Points Taught Us about Paid and Organic Installs?
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ASO Blog
What Billions of Data Points Taught Us about Paid and Organic Installs?

We sat down with our analytics team to come up with straightforward insights you can implement right away: Our ASO Food for Thought from Dec 10, 2020.

Dec 15 · Jonathan Fishman · 3 mins
App Size and Your App Store Optimization Strategy
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ASO Guides
App Size and Your App Store Optimization Strategy

Would you be surprised to hear that lack of storage space is one of the top reasons why people delete apps? Here's a quick guide on how to get this right.

Jun 25 · Jonathan Fishman · 4 mins
Why Creative Sets are Great for Optimizing ROAS but Risky for Product Page Optimization
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ASO Guides
Why Creative Sets are Great for Optimizing ROAS but Risky for Product Page Optimization

Creative Sets are not actually an a/b testing solution for App Store creatives. Instead, they are Apple’s attempt to allow Search Ads users to dynamically serve different creatives in different ad groups.

Jun 25 · Jonathan Fishman · 6 mins
Everything You Need to Know About Getting Your App Featured on the App Store
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ASO Guides
Everything You Need to Know About Getting Your App Featured on the App Store

This guide will teach you all you need to know about how the App Store approaches featuring, the potential value of being featured, and what it depends on.

Jun 18 · Jonathan Fishman · 8 mins
App Store Optimization and Seasonality: A Complete Guide
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ASO Guides
App Store Optimization and Seasonality: A Complete Guide

The app stores experience a change in user behavior based on seasons. Leveraging seasonality in your ASO strategy is a powerful tactic to improve discoverability and CVR.

Jun 18 · Jonathan Fishman · 9 mins
10 Tips to Increase Your App Store Conversion Rate
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ASO Guides
10 Tips to Increase Your App Store Conversion Rate

There are many ways to improve your app page conversion rate (CVR) on the Apple App Store and Google Play. We've put together a guide to help you increase your app conversion rate. Updated for 2022.

May 21 · Jonathan Fishman · 8 mins
Watch our Webinar: How Wolt Masters App Store Localization in 23 Different Markets Worldwide
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Mobile Growth Webinars
Watch our Webinar: How Wolt Masters App Store Localization in 23 Different Markets Worldwide

With the vast global reach that both app stores now have, how can you strike your app’s full potential? The answer is localization. Its impact on CVR was the main discussion point on our latest webinar.

Nov 25 · Jonathan Fishman · 1 mins
Mobile Marketing and Growth Loops: A Conclusive Guide
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ASO Guides
Mobile Marketing and Growth Loops: A Conclusive Guide

It's one of the most important changes in the past years and something that can reconstruct your marketing strategy from top to bottom. Storemaven's Director of Marketing explains.

Nov 24 · Jonathan Fishman · 16 mins
How to Create and Test Prelaunch with ASO (App Store Optimization) in Mind
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ASO Guides
How to Create and Test Prelaunch with ASO (App Store Optimization) in Mind

Marketers who optimized before the launch converted 90% better than those who launched with an unoptimized version. Learn how to master prelaunch testing.

Jun 18 · Jonathan Fishman · 10 mins
How Reviews and Ratings Affect App Store Optimization (ASO)
How Reviews and Ratings Affect App Store Optimization (ASO)

Unlike other facets of ASO, ratings and reviews are the only areas where the market opinion of your app directly shapes the visual appearance of your page: Here's a comprehensive guide

Jun 16 · Jonathan Fishman · 14 mins
New iOS App Store page requirements: Privacy labels, and under the hood of Among Us
New iOS App Store page requirements: Privacy labels, and under the hood of Among Us

Growth loops, nutrition labels, ad creatives and the future of mobile platforms. Our ASO Food for Thought from Nov 12, 2020.

Nov 15 · Jonathan Fishman · 3 mins
There’s One Inspiring Success Story Among Us: Reverse-Engineering the Tale of the Mobile Game That Amazed the World
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ASO Blog
There’s One Inspiring Success Story Among Us: Reverse-Engineering the Tale of the Mobile Game That Amazed the World

Four-people team, two years under the radar, and no marketing strategy. What InnerSloth did with Among Us, the cross-platform mobile game that took over the world, is a remarkable tale of growth. Our Director of Marketing analyzes.

Nov 05 · Jonathan Fishman · 12 mins
How Among Us is Storming the Charts, and Shedding Light on How Users Behave in the App Stores
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ASO Blog
How Among Us is Storming the Charts, and Shedding Light on How Users Behave in the App Stores

With mobile successes such as this, we have to ask ourselves: “How Among Us did it?". Our ASO Food for Thought from October 29, 2020.

Nov 01 · Jonathan Fishman · 5 mins
That’s the Tea Session 1: The future of the mobile growth stack
That’s the Tea Session 1: The future of the mobile growth stack

Our first virtual conference hosts over 950 experienced colleagues sharing the latest trends, challenges and opportunities in the mobile growth realm. Missed it? Take a tour through the sessions: Starting with our CEO Gad Maor

Dec 10 · Jonathan Fishman · 2 mins
App Store Creative Asset Restrictions for a Storemaven Test
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ASO Guides
App Store Creative Asset Restrictions for a Storemaven Test

This resource details the guidelines and requirements you should follow when uploading new app store creative assets to your StoreMaven test

Jun 09 · Jonathan Fishman · 4 mins
Complete Guide to Product Page Creative Requirements: App Store Screenshots, Icon & Video (2022)
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ASO Guides
Complete Guide to Product Page Creative Requirements: App Store Screenshots, Icon & Video (2022)

Learn more about app store screenshot, icon, and preview video sizes and guidelines. Keep track of creative asset restrictions for your App Store Product Page across platforms. Up-to-date creative asset guide lists for Google Play and Apple App Store requirements.

Dec 07 · Jonathan Fishman · 6 mins
Q3 App Stores Installs and Revenues Figures and Doubling Down on Creatives
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ASO Blog
Q3 App Stores Installs and Revenues Figures and Doubling Down on Creatives

As the world keeps on dealing with COVID-19, the growth of the mobile app market seems uninterrupted. Our ASO Food for Thought from October 8, 2020.

Oct 13 · Jonathan Fishman · 5 mins
How Wallapop Increased App Install Conversion Rates by More Than 26%
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ASO Guides
How Wallapop Increased App Install Conversion Rates by More Than 26%

StoreMaven played a paramount role in Wallapop’s efforts to increase app install conversion rates. This e-commerce, ASO case study will show how StoreMaven was able to provide Wallapop with four major gains:

May 21 · Jonathan Fishman · 10 mins
iOS 14 is Leveling the Playing Field for UA and Giving Creatives A Competitive Edge
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ASO Blog
iOS 14 is Leveling the Playing Field for UA and Giving Creatives A Competitive Edge

When the IDFA deprecation kicks in, you're going to lose the ability to run highly targeted ads. Here's how you can minimize the disturbance: double down on creatives.

Oct 01 · Jonathan Fishman · 6 mins
Four Ways COVID-19 Has Changed App Store Optimization
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ASO Blog
Four Ways COVID-19 Has Changed App Store Optimization

Emphasizing remote work, pushing brand awareness and highlighting contact-free customer experiences. Here's how you should tackle App Store Optimization under the COVID-19 norm.

Sep 30 · Jonathan Fishman · 5 mins
iOS 14 Adoption Rate, ASO Changes, and Nadir Garouche on Mobile Growth
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ASO Blog
iOS 14 Adoption Rate, ASO Changes, and Nadir Garouche on Mobile Growth

According to Mixpanel, almost a third of all users have already adopted the iOS 14 operating system. Our ASO Food for Thought from September 24, 2020.

Sep 27 · Jonathan Fishman · 6 mins
IDFA Deprecation is Nigh: Here’s an Idea How to Be Ready When it Hits
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ASO Blog
IDFA Deprecation is Nigh: Here’s an Idea How to Be Ready When it Hits

It seems that Apple has listened to the many voices in the ecosystem, all yelled: “We’re not ready for the IDFA deprecation”. So how can you prepare better during this grace period?

Sep 17 · Jonathan Fishman · 5 mins
App Store Screenshots Best Practices
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ASO Guides
App Store Screenshots Best Practices

This app store screenshot guide will cover everything you need to know about app screenshots, including why they're important, how to use app screenshots effectively in both the Google Play Store and the Apple App Store, and how to optimize your screenshots to increase conversion rate (CVR). Updated for 2022.

May 19 · Jonathan Fishman · 17 mins
Our New Podcast, Apple’s Taking a Step Back and How Users Behave on Google Play
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ASO Blog
Our New Podcast, Apple’s Taking a Step Back and How Users Behave on Google Play

The first episode features Lomit Patel, VP Growth at IMVU, who shares how leveraging AI in user acquisition can maximize growth. Our ASO Food for Thought from September 10, 2020.

Sep 13 · Jonathan Fishman · 4 mins
Introducing our New Podcast Series: Mobile Growth and Pancakes
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Mobile Growth Podcast
Introducing our New Podcast Series: Mobile Growth and Pancakes

We are delighted to present our podcast series: Mobile Growth and Pancakes. In each episode we'll host a mobile growth expert that will help us to break down a specific strategy.

Sep 06 · Jonathan Fishman · 1 mins
How iOS 13 Affects App Store Optimization (ASO)
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ASO Guides
How iOS 13 Affects App Store Optimization (ASO)

On September 10th, 2019, the world was watching as Tim Cook opened Apple’s annual ‘Special Event’. Here is a recap of the major announcements.

May 19 · Jonathan Fishman · 6 mins
How International ASO Helped a Brand New Game Get 10 Times More Downloads
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ASO Guides
How International ASO Helped a Brand New Game Get 10 Times More Downloads

This is a guest post by Andrew Konovalskyi, Lead iOS Developer at Heatherglade Game Studio in partnership with AppFollow.

May 19 · Jonathan Fishman · 6 mins
ASO App Store Category Spotlight: Strategy Games
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ASO Blog
ASO App Store Category Spotlight: Strategy Games

The second piece in our series of ASO categories analyses look at trends in what is unarguably one of the most profitable categories out there: Mobile strategy games

Aug 27 · Jonathan Fishman · 9 mins
Epic Fight, Google Play New Feature and Adjacent User Growth
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ASO Blog
Epic Fight, Google Play New Feature and Adjacent User Growth

Yes, here I am again detailing the latest in the saga of the developers who are challenging the App Store & Google Play rules. Our ASO Food for Thought from August 18, 2020

Aug 19 · Jonathan Fishman · 4 mins
Watch our Webinar: Mobile UA Post-IDFA
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Mobile Growth Webinars
Watch our Webinar: Mobile UA Post-IDFA

Watch our webinar with experts from Adjust, yellowHEAD, Playtika, and Storemaven, discussing iOS 14 and the deprecation of the IDFA: How the world of mobile UA will adapt

Aug 18 · Jonathan Fishman · 1 mins
ASO App Store Category Spotlight: Finance Apps
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ASO Blog
ASO App Store Category Spotlight: Finance Apps

Our new analysis series will uncover trends in different app stores categories and verticals. Starting off with one of the most innovative industries: Finance

Aug 06 · Jonathan Fishman · 11 mins
Why Save the Girl Broke the App Stores?
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ASO Blog
Why Save the Girl Broke the App Stores?

In the past few months there has been a fascinating case in the app stores. Our ASO Food for Thought from July 30, 2020

Aug 03 · Jonathan Fishman · 5 mins
Apple’s Rebuilding the App Economy and Google Play New Features
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ASO Blog
Apple’s Rebuilding the App Economy and Google Play New Features

For some industries, 2020 will prove beneficial but will be detrimental to many others. Our ASO Food for Thought from July 16, 2020

Jul 19 · Jonathan Fishman · 4 mins
The Ultimate Identifier for Advertisers (IDFA) Round-up
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ASO Blog
The Ultimate Identifier for Advertisers (IDFA) Round-up

IDFA deprecation is becoming a reality. From iOS 14 on, attribution models will need to change as restrictions on third party data-sharing increase. Here’s our roundup.

Jul 02 · Jonathan Fishman · 6 mins
How to Get App Store Seasonality Right
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ASO Guides
How to Get App Store Seasonality Right

It's almost time for Christmas, and a rain of red and green snowflake-encrusted icons are about to take over the app stores.

May 19 · Jonathan Fishman · 1 mins
iOS 14 Update and What it Means for ASO and Mobile Growth (Plus Video)
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ASO Blog
iOS 14 Update and What it Means for ASO and Mobile Growth (Plus Video)

Apple's online WWDC was all about the new privacy guidelines and now the entire industry is rethinking its mobile marketing strategy. Storemaven's Marketing Director has more.

Jun 25 · Jonathan Fishman · 6 mins
Watch our Webinar: How to get UA and ASO Teams to Work Together
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Mobile Growth Webinars
Watch our Webinar: How to get UA and ASO Teams to Work Together

Come and watch our webinar with Gameloft on how to maximize paid and organic install growth and geting UA and ASO teams to work together.

Jun 23 · Jonathan Fishman · 1 mins
The new Google Play Console & Storemaven’s new look
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ASO Blog
The new Google Play Console & Storemaven’s new look

One interesting development lies with the ability to see conversion rates per keyword for Google Search. Our ASO Food for Thought from June 19, 2020.

Jun 28 · Jonathan Fishman · 3 mins
The new Google Play Console Beta (2020) and what it means for ASO
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ASO Blog
The new Google Play Console Beta (2020) and what it means for ASO

The Google Play Console is now sharing more data with developers that’ll help ASO, UA, and Growth teams get more visibility into their performance. Let's analyze this move.

Jun 18 · Jonathan Fishman · 6 mins
Google Play is a Step Closer Towards Disrupting the Mobile Marketing Industry
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ASO Blog
Google Play is a Step Closer Towards Disrupting the Mobile Marketing Industry

It seems like Google is closing in on what many would call the “holy grail” of mobile marketing: A unique app store page with customized creatives and messaging.

Jun 07 · Jonathan Fishman · 4 mins
The Storemaven Story: An Interview with Our CEO and Co-founder
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ASO Blog
The Storemaven Story: An Interview with Our CEO and Co-founder

Recently, Gad Maor, Storemaven’s CEO, interviewed with Website Planet and talked about his story, how Storemaven came to be, and his thoughts around the future of ASO.

Jun 15 · Jonathan Fishman · 1 mins
Watch Our Webinar: App Store Localization in VSCO’s Style
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Mobile Growth Webinars
Watch Our Webinar: App Store Localization in VSCO’s Style

Watch our expert ASO panel which shows how VSCO achieved a 30% increase in conversion rate and made testing an integral part of its mobile marketing strategy.

Jun 09 · Jonathan Fishman · 1 mins
Staying Ahead of the ASO Testing Curve: Why the Top Apps Test & Keep Testing
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ASO Guides
Staying Ahead of the ASO Testing Curve: Why the Top Apps Test & Keep Testing

As ASO and mobile marketing people, our job is to make sure that our creative elements in the App Store and Google Play are doing their job

May 19 · Jonathan Fishman · 6 mins
ASO Teardown: How News Break Got X10 More Installs Then the Norm
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ASO Blog
ASO Teardown: How News Break Got X10 More Installs Then the Norm

In this series, we’ll dissect the strategies implemented by major apps on their way to success. Kicking it off with News Break and how they adjust to the COVID-19 crisis

May 24 · Jonathan Fishman · 1 mins
Uber, Oath, and Zynga Discuss Their Success in ASO Using StoreMaven
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Mobile Growth Webinars
Uber, Oath, and Zynga Discuss Their Success in ASO Using StoreMaven

App giants Uber, Oath and Zynga reveal their App Store Optimization strategies and how they use Storemaven expertise to achieve success

May 24 · Jonathan Fishman · 1 mins
Adjust and Learn: Mobile Game Marketing in Times of Crisis
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ASO Blog
Adjust and Learn: Mobile Game Marketing in Times of Crisis

Uncertainty and opportunity often go hand in hand, here’s how mobile game growth teams can discover the opportunities lurking in the app stores in 3 easy steps.

May 24 · Jonathan Fishman · 7 mins
5 Components of a Winning ASO Strategy
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ASO Guides
5 Components of a Winning ASO Strategy

Discover what are the components of a winning ASO strategy.

May 19 · Jonathan Fishman · 8 mins
4 Google I/O 2018 Updates App Developers Should Know About
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ASO Blog
4 Google I/O 2018 Updates App Developers Should Know About

According to Google, over 94 billion apps were installed from Google Play last year. It’s easy to see how essential it is that developers cut through the clutter.

May 20 · Jonathan Fishman · 3 mins
ASO Devotees Can Still Enjoy a Good Night’s Sleep
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ASO Blog
ASO Devotees Can Still Enjoy a Good Night’s Sleep

Google is constantly changing the look and feel of its paid search ads, which is quite a headache for businesses. Our Director of Marketing explains this last move.

May 20 · Jonathan Fishman · 5 mins
Why do mobile gaming companies use fake ads? One more point
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ASO Blog
Why do mobile gaming companies use fake ads? One more point

A few days ago, Mobile Dev Memo’s Eric Seufert published an article titled “Why do mobile gaming companies use fake ads". We're breaking down why these ads are working.

May 20 · Jonathan Fishman · 7 mins
The 7 Deadly Sins of Mobile App Store Testing
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ASO Guides
The 7 Deadly Sins of Mobile App Store Testing

Learn how successful mobile publishers differentiate themselves and gain sustainable competitive advantages in their app store optimization (ASO) efforts.

Apr 28 · Jonathan Fishman · 7 mins
The Top Google I/O ‘19 Takeaways & What They Mean for Mobile Growth
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ASO Blog
The Top Google I/O ‘19 Takeaways & What They Mean for Mobile Growth

A couple of weeks ago, Google held its annual developer conference, Google I/O, where it announces important developments. Let us break down the most important ones.

May 20 · Jonathan Fishman · 5 mins
Top 3 Takeaways from MAU 2019
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ASO Blog
Top 3 Takeaways from MAU 2019

As we wrap up StoreMaven’s 4th time attending the Mobile Apps Unlocked (MAU) conference, I wanted to reflect on the current state of mobile growth and the industry as a whole.

May 20 · Jonathan Fishman · 4 mins
How FaceApp Crushed the App Store in 81 Countries in Only Six Days
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ASO Blog
How FaceApp Crushed the App Store in 81 Countries in Only Six Days

Two weeks ago, if you asked people around the table if they knew what FaceApp was, they’d have thought you’d mispronounced FaceTime.

May 20 · Jonathan Fishman · 9 mins
iOS 12 and the New Era of App Store Personalization
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ASO Blog
iOS 12 and the New Era of App Store Personalization

iOS 12 App Store updates center around creating a more personalized user experience. Find out what this means for app publishers.

Apr 28 · Jonathan Fishman · 5 mins

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