Apple is known for its ambiguous OS releases. More often than not, they just create a sense of frustration with developers and users. Storemaven’s VP of Marketing looks into what clearly was a last-minute decision in Cupertino.
Is there really a ‘softness’ period shadowing the industry? And if there is - what should you do when considering your next year’s strategy? Our VP of Marketing has more.
Apple’s iOS 15 now provides new tools for ASO and UA specialists: App Store A/B testing. Let our experts guide you in setting up your app A/B tests.
Custom Product Pages provide mobile marketers or user acquisition professionals the ability to create different product pages for different audiences for the first time ever on the App Store. This guide has everything you need to get started.
Leveraging contextual marketing, creating world-class creatives and building holistic funnels using the new App Store capabilities. Mobile Growth Food for Thought Newsletter no 59 was a bit more strategic than others...
In December 2021, Apple launched new iOS 15 features, Custom Product Pages (CPP) & Product Page Optimization (PPO). Learn how to utilize CPP & PPO for your app.
In a new, complex mobile growth reality, it’s time to say goodbye confusion, hello clarity. We are proud to introduce the new platform that we built to help you plan, manage, test, analyze, and monitor the true impact of ASO.
iOS 15 will completely change the way UA and ASO teams work. Watch our latest webinar to make sure you can leverage the advantages of this new update.
As we approach a new dawn whereby targeted creatives with broad campaigns will replace old business models, Facebook’ proposes a new a UA methodology: ‘The Big Catch Creative System’. Storemaven’s VP Marketing dissects FB’s report.
There's a new buzzword in the industry: Contextual marketing. In this piece, a collaboration between Storemaven and YellowHEAD, we'll discuss context in Custom Product Pages, ad creatives and strategy.
Apple's new iOS 15 feature, Product Page Optimization, will allow developers to test different icons, screenshots and app preview videos on their product pages. How can you harness this to help your mobile growth strategy? Start here.
Understanding app store keyword search volume is important for your keyword research strategy. What is app keyword search volume and why is it important? Read our full guide before crafting your strategy.
Israel-Based Team Storemaven Brings Mobile Marketing Expertise to Zynga. Storemaven's Co-founder and CEO Gad Maor: "We look forward to combining our technologies and unique methods with Zynga and creating a competitive edge for the entire Take-Two org in the interactive entertainment market".
Product Page Optimization, one of Apple's newest iOS 15 features, enables mobile marketers to natively a/b test their product pages. Here's how to start.
Google's new Privacy Sandbox updates prove that the powerhouse is just as serious about user privacy as Apple is. How do the changes affect mobile marketers? Read this important piece.
In this newsletter, we are covering the two quite major announcements that came out of Cupertino and Mountain View, and see what it means for mobile growth practitioners.
Unclear data, clunky icon testing, and the long wait to reach a conclusive result. Product Page Optimization has the potential to be a great tool for savvy mobile marketers, but it's not there yet.
Choosing the right category for your mobile game has a ton of impact. But you might get more downloads from being ranked #8 in Casual, than being ranked #3 on RPG. This piece will help you pave the way for your desired audience.
From measurement and targeting challenges to implementing Apple’s Custom Product Pages into your mobile growth strategy, check the 5 pressing issues you must master in 2022.
In early October, Apple released an update to App Store Connect that finally features the new metrics discussed in WWDC 2021. Storemaven's Jonathan Fishman on the significant shift that these metrics will bring.
Learn how to grow your apps and games audiences accretively with the audience mobile growth stack for 2022.
How do Storemaven's tools improve the day-to-day lives of our clients and users? Let these mobile growth experts tell you more.
With in-app events joining the iOS 15 lineup, Apple provides developers with a new marketing tool. Learn how to add in-app events to your mobile marketing strategy.
Like in most aspect of our business, having the right methodologies and tech in place will allow you to significantly improve the probability of your game hitting scale. Our VP Marketing has more.
Learn more about Google Play app icon guidelines: Design Specifications, the mistakes to avoid, and 4 ways to create icons that will really stand out.
Google just introduced game-changing capabilities for mobile marketers, UA and ASO folks that rival those introduced by Apple back in 2021. Storemaven’s VP Marketing gives you a guided tour around the new offerings and what they mean for your mobile growth.
Apple’s iOS 15 will reshape the mobile marketing world. This iOS 15 ASO guide is all you need for increasing install rates and creating the right message for the right audience.
Earlier this week, Apple hosted its annual developer conference, WWDC 2022 and introduced the world to iOS 16. Our VP Marketing analyzes what the main focal points are for mobile marketers.
One of the most intriguing announcements for app developers and ASO professionals had to do with In-App Events. In this article, we'll explain what they are, how to publish and optimize them and how to measure their performance
Are you ready for iOS 15? Probably not yet. But don't be discouraged, read this guide and save our ultimate timeline to help you prepare.
This episode of Mobile Growth and Pancakes features Typewise's CEO David Eberle, discussing how PR can be used as a key growth lever to beat out the competition.
Check how these 5 top-notch dating apps used In-App Events to attract and engage with their users. A guest post by DOWN Dating App team.
With iOS 15, mobile marketing is on the cusp of MAJOR change. We took a look at mobile marketing trends in 2022 & deep dive into how marketers should be operating.
Calling Custom Product Pages a revolutionary capability is no exaggeration. This comprehensive playbook will help you maximize CPP potential in 5 easy steps. Your App Store conversion rates will thank you.
Apple Search Ads now supporting Custom Product Pages provides mobile marketers with huge opportunities for mobile growth. Storemaven’s VP Marketing has more.
In this episode of Mobile Growth and Pancakes, Adam Jaffe, CEO of Mega World Wide, shares stories from how game marketing was only a few years ago, and prepares for the future of advertising.
In this newsletter, we're showcasing our new Mobile Audience Growth Stack for 2022, and you can also enjoy a well-thought webinar that will get your ready for the new mobile year.
Before iOS 14.5 a UA team’s methodology was proven, repeatable, and straightforward. But iOS 15 is muddying the waters - in order to succeed in mobile UA, the mindset needs to shift to Funnel Optimization
Where do we go after the iOS 14.5 adoption? Well, the answer lies within your creative optimization strategy. Storemaven's Director of Marketing explains more.
That’s it, we’re concluding our Ultimate App Store Test series with the final brick in your ASO wall - how to get the best from analyzing the results, to make sure this never-ending cycle will run seamlessly.
In the penultimate part of our series, we're driving through the traffic: Discussing why app store test traffic is so important, looking into the right sample size, and giving you a framework for traffic planning.
How Freshplanet used Storemaven to take influencer marketing strategy and measurement to the next level? Watch our webinar about the intricacies and impact of this pivotal tactic.
There are lots of mobile app tracking tools out there. As the success of your app or game hinges on many elements, start by understanding what best suites your strategy and budget.
Amidst the commotion of the new iOS 14.5 privacy guidelines, we mustn't overlook two other important features: The Suggested search results tab and the new Apple ad placement. Here's why.
Keep reading to learn how you can optimize your iOS app screenshots, better engage potential users, and increase revenue for your app development business.
Keep reading to learn both Apple's iOS app icon guidelines in regards to app icons and a few best practices you can use to ensure your icon is as effective as it possibly can be.
With Apple's new privacy guidelines knocking, it's going to be a challenging time for mobile growth practitioners to understand the impact of their creative optimization efforts. Watch our webinar with Tilting Point and Gamesforum to understand where you should focus your efforts.
More than just focusing on absolute conversion rates figures, nailing App Store Testing will have ripple effects that’ll amplify most of your marketing endeavours. Learn more with this guide.
What do App Store testing methods have in common with one of the most esteemed TV series of all time? We're still trying to figure it out.
As an ASO person, you are trusted with one of the most important strategic assets for your company, your App Store Product Page. Use this guide as a source for all your burning questions.
Apple’s new OS update is upon us, and an entire mobile industry is anxiously looking for solutions. To help you through, we are offering a comprehensive review and a valuable framework to work with.
App Store Optimization is one of the greatest levers you can pull to increase your mobile growth, especially because it can affect the SEO in the Google mobile search for your app store listing. Learn more with this guide.
Our new guide will get you equipped with everything you need to understand how to use app store conversion benchmarks and, more importantly, how to improve yours. Updated for 2022.
This week we focused on the realm of the hypercasual game, with a webinar and an article to help your game reach success. Our ASO Food for Thought from March 4, 2021.
Our recent category spotlight analysis on Hypercasual games sheds light on what the most successful apps are doing but just as importantly, what they’re NOT doing (and why).
You can't underestimate ASO's place in your company's marketing strategy. A well performed ASO strategy will help you reach your KPIs sooner and with more insights for future growth. Our App Store Optimization guide will help you master the intricacies of app optimization while providing guidelines for both beginners and those doing advanced ASO. *Last updated: August 2022.
It's hard to keep up with Apple's new privacy guidelines but we are doing our best. Our ASO Food for Thought from February 18, 2021.
As marketers, it’s our duty to know our audience. We need to understand their demographics and makeup. The first step in really getting to know them is to understand how they behave.
Watch our recent webinar with GamesForum and BoomBit as we discussed the intricacies of hypercasual success.
ASO competitive analysis takes time and energy to perform correctly, but it's vital to the success of your app.
Looking at SKAdNetwork's latest update, learning how to build hypotheses and some bonus tips for your ASO craftmanship. Our ASO Food for Thought from Feb 4, 2021.
Your app category can make a world of difference when it comes to properly promoting your solution or game in the Apple App and Google Play stores. Use this article as your starting point
It seems like the organic side of growth was neglected for years, and for no obvious reason. This guide will cover the basics around organic UA, and how you too can make it count.
You can't underestimate ASO's place in your company's marketing strategy. A well-performed process will help you reach your KPIs sooner and with more insights for future growth.
How SKAdNetwork attribution will soon work and what are the challenges it poses for mobile growth? Storemaven's Director of Marketing tries to shed some light on these changes.
Without a strong understanding of the revenue generated because of your advertising efforts, you won't know which ads to double down on. This guide will help you become the Yoda of ROAS.
A user-friendly app alone won't ensure a high number of installs. You also need an effective mobile user acquisition strategy.
We continue our analysis series with one of the most addictive categories out there trying to come up with the right answers: What all these thriving apps are doing right.
Yes, sometimes it goes back to the good old words. But these too have their set of rules and best practices. This text optimization guide will allow you to lift your app into the top charts.
Despite the app stores algorithms' complexities, ASO experts have identified trends and insights into the mechanisms that drive search results and app rankings.
According to all estimates, now is the time to fire on all cylinders and capture as much growth as you can. Our ASO Food for thought from January 6, 2021.
Your app is a hit in the US—people can't get enough of it! Installs have reached astronomical numbers. But you're not done yet - Keep reading to learn what keyword localization is and how to get it right.
Without the right keywords, it will be nearly impossible for users to find your app. This robust app keyword optimization strategy presented here will pave the way towards ASO prowess.
Mobile attribution is an important part of your overall ASO strategy. By understanding and applying the right models to app marketing, we can start understanding where our users are going, and why.
Rather than passively browse, most users are actively searching for an app that meets their needs. Here's how your tram can leverage this behavior using Apple Search Ads
We sat down with our analytics team to come up with straightforward insights you can implement right away: Our ASO Food for Thought from Dec 10, 2020.
Would you be surprised to hear that lack of storage space is one of the top reasons why people delete apps? Here's a quick guide on how to get this right.
Creative Sets are not actually an a/b testing solution for App Store creatives. Instead, they are Apple’s attempt to allow Search Ads users to dynamically serve different creatives in different ad groups.
This guide will teach you all you need to know about how the App Store approaches featuring, the potential value of being featured, and what it depends on.
The app stores experience a change in user behavior based on seasons. Leveraging seasonality in your ASO strategy is a powerful tactic to improve discoverability and CVR.
There are many ways to improve your app page conversion rate (CVR) on the Apple App Store and Google Play. We've put together a guide to help you increase your app conversion rate. Updated for 2022.
With the vast global reach that both app stores now have, how can you strike your app’s full potential? The answer is localization. Its impact on CVR was the main discussion point on our latest webinar.
It's one of the most important changes in the past years and something that can reconstruct your marketing strategy from top to bottom. Storemaven's Director of Marketing explains.
Marketers who optimized before the launch converted 90% better than those who launched with an unoptimized version. Learn how to master prelaunch testing.
Unlike other facets of ASO, ratings and reviews are the only areas where the market opinion of your app directly shapes the visual appearance of your page: Here's a comprehensive guide
Growth loops, nutrition labels, ad creatives and the future of mobile platforms. Our ASO Food for Thought from Nov 12, 2020.
Four-people team, two years under the radar, and no marketing strategy. What InnerSloth did with Among Us, the cross-platform mobile game that took over the world, is a remarkable tale of growth. Our Director of Marketing analyzes.
With mobile successes such as this, we have to ask ourselves: “How Among Us did it?". Our ASO Food for Thought from October 29, 2020.
Our first virtual conference hosts over 950 experienced colleagues sharing the latest trends, challenges and opportunities in the mobile growth realm. Missed it? Take a tour through the sessions: Starting with our CEO Gad Maor
This resource details the guidelines and requirements you should follow when uploading new app store creative assets to your StoreMaven test
Learn more about app store screenshot, icon, and preview video sizes and guidelines. Keep track of creative asset restrictions for your App Store Product Page across platforms. Up-to-date creative asset guide lists for Google Play and Apple App Store requirements.
As the world keeps on dealing with COVID-19, the growth of the mobile app market seems uninterrupted. Our ASO Food for Thought from October 8, 2020.
StoreMaven played a paramount role in Wallapop’s efforts to increase app install conversion rates. This e-commerce, ASO case study will show how StoreMaven was able to provide Wallapop with four major gains:
When the IDFA deprecation kicks in, you're going to lose the ability to run highly targeted ads. Here's how you can minimize the disturbance: double down on creatives.
Emphasizing remote work, pushing brand awareness and highlighting contact-free customer experiences. Here's how you should tackle App Store Optimization under the COVID-19 norm.
According to Mixpanel, almost a third of all users have already adopted the iOS 14 operating system. Our ASO Food for Thought from September 24, 2020.
It seems that Apple has listened to the many voices in the ecosystem, all yelled: “We’re not ready for the IDFA deprecation”. So how can you prepare better during this grace period?
This app store screenshot guide will cover everything you need to know about app screenshots, including why they're important, how to use app screenshots effectively in both the Google Play Store and the Apple App Store, and how to optimize your screenshots to increase conversion rate (CVR). Updated for 2022.
The first episode features Lomit Patel, VP Growth at IMVU, who shares how leveraging AI in user acquisition can maximize growth. Our ASO Food for Thought from September 10, 2020.
We are delighted to present our podcast series: Mobile Growth and Pancakes. In each episode we'll host a mobile growth expert that will help us to break down a specific strategy.
On September 10th, 2019, the world was watching as Tim Cook opened Apple’s annual ‘Special Event’. Here is a recap of the major announcements.
This is a guest post by Andrew Konovalskyi, Lead iOS Developer at Heatherglade Game Studio in partnership with AppFollow.
The second piece in our series of ASO categories analyses look at trends in what is unarguably one of the most profitable categories out there: Mobile strategy games
Yes, here I am again detailing the latest in the saga of the developers who are challenging the App Store & Google Play rules. Our ASO Food for Thought from August 18, 2020
Watch our webinar with experts from Adjust, yellowHEAD, Playtika, and Storemaven, discussing iOS 14 and the deprecation of the IDFA: How the world of mobile UA will adapt
Our new analysis series will uncover trends in different app stores categories and verticals. Starting off with one of the most innovative industries: Finance
In the past few months there has been a fascinating case in the app stores. Our ASO Food for Thought from July 30, 2020
For some industries, 2020 will prove beneficial but will be detrimental to many others. Our ASO Food for Thought from July 16, 2020
IDFA deprecation is becoming a reality. From iOS 14 on, attribution models will need to change as restrictions on third party data-sharing increase. Here’s our roundup.
It's almost time for Christmas, and a rain of red and green snowflake-encrusted icons are about to take over the app stores.
Apple's online WWDC was all about the new privacy guidelines and now the entire industry is rethinking its mobile marketing strategy. Storemaven's Marketing Director has more.
Come and watch our webinar with Gameloft on how to maximize paid and organic install growth and geting UA and ASO teams to work together.
One interesting development lies with the ability to see conversion rates per keyword for Google Search. Our ASO Food for Thought from June 19, 2020.
The Google Play Console is now sharing more data with developers that’ll help ASO, UA, and Growth teams get more visibility into their performance. Let's analyze this move.
It seems like Google is closing in on what many would call the “holy grail” of mobile marketing: A unique app store page with customized creatives and messaging.
Recently, Gad Maor, Storemaven’s CEO, interviewed with Website Planet and talked about his story, how Storemaven came to be, and his thoughts around the future of ASO.
Watch our expert ASO panel which shows how VSCO achieved a 30% increase in conversion rate and made testing an integral part of its mobile marketing strategy.
As ASO and mobile marketing people, our job is to make sure that our creative elements in the App Store and Google Play are doing their job
In this series, we’ll dissect the strategies implemented by major apps on their way to success. Kicking it off with News Break and how they adjust to the COVID-19 crisis
App giants Uber, Oath and Zynga reveal their App Store Optimization strategies and how they use Storemaven expertise to achieve success
Uncertainty and opportunity often go hand in hand, here’s how mobile game growth teams can discover the opportunities lurking in the app stores in 3 easy steps.
Discover what are the components of a winning ASO strategy.
According to Google, over 94 billion apps were installed from Google Play last year. It’s easy to see how essential it is that developers cut through the clutter.
Google is constantly changing the look and feel of its paid search ads, which is quite a headache for businesses. Our Director of Marketing explains this last move.
A few days ago, Mobile Dev Memo’s Eric Seufert published an article titled “Why do mobile gaming companies use fake ads". We're breaking down why these ads are working.
Learn how successful mobile publishers differentiate themselves and gain sustainable competitive advantages in their app store optimization (ASO) efforts.
A couple of weeks ago, Google held its annual developer conference, Google I/O, where it announces important developments. Let us break down the most important ones.
As we wrap up StoreMaven’s 4th time attending the Mobile Apps Unlocked (MAU) conference, I wanted to reflect on the current state of mobile growth and the industry as a whole.
Two weeks ago, if you asked people around the table if they knew what FaceApp was, they’d have thought you’d mispronounced FaceTime.
iOS 12 App Store updates center around creating a more personalized user experience. Find out what this means for app publishers.