For every hypercasual game launched, many more suffer the necessary fate of the chop. Cast aside on the proverbial cutting room of the Hypercasual studio.
In our recent webinar, we took a look at how hypercasual games make the cut. We discussed:
- Ideation – where the concept comes from, BI Stack, mechanics, etc.
- Testing – marketing assets, keywords, etc.
- Soft Launch – who, where, and how?
- And much more.
Watch Storemaven’s VP of Consultancy Esther Shatz, The Head of Publishing, Hypercasual at BoomBit, Costa Carrega, and moderator John Speakman, Gamesforum’s CEO, as they worked their way across these topics in a fascinating webinar.
Check the video here below.