Creative strategy
![](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1646919975/the-academy-main-header-image.png)
![](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1646919976/academy-home-mobile.png)
Creative strategy
![App Conversion Rate Benchmarks – App Store & Google Play (2022)](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/w_388,h_230,c_fill/v1597139089/app_stores_benchmakrs_cover_image1.jpg)
Our new guide will get you equipped with everything you need to understand how to use app store conversion benchmarks and, more importantly, how to improve yours. Updated for 2022.
![10 Tips to Increase Your App Store Conversion Rate](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/w_388,h_230,c_fill/v1590059731/william-hook-9e9PD9blAto-unsplash.jpg)
There are many ways to improve your app page conversion rate (CVR) on the Apple App Store and Google Play. We've put together a guide to help you increase your app conversion rate. Updated for 2022.
![iOS 14.5 – Effect on App Store Optimization and Testing](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1622726363/Creative_optimization_blogios14.5_small1.jpg)
Where do we go after the iOS 14.5 adoption? Well, the answer lies within your creative optimization strategy. Storemaven's Director of Marketing explains more.
![Episode #17: Video Creative Mastery with Bryan Buskas](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1618925510/Bryan-Buskas-388x230-1.jpg)
Our guest in episode 17 is Bryan Buskas, VP, Gaming, at Tubescience, who shares his love for performance marketing, actionable data, and creativity that makes an impact.
![Episode #16: Ad Automation and Creative Strategies with Hannah Parvaz](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1617786805/Hannah-Parvaz-388x2301-1.jpg)
In episode 16 of Mobile Growth and Pancakes, Hannah Parvaz, Head of Growth at Curio Labs, shares her strategies and tips for creating ads that bring growth.