App Store page asset optimization

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App Store page asset optimization

The Orange Brick Road: ASO Learning Path #2 – The Discoverability Edition
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ASO Guides
The Orange Brick Road: ASO Learning Path #2 – The Discoverability Edition

Our second Orange Brick guide covers everything you need to learn about the chance of getting your app discovered by users. From keyword localization to the connection between paid and organic, it has it all.

Jun 22 · Ron Gordon · 5 mins
A Guide to Google Play App Icon Requirements
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ASO Guides
A Guide to Google Play App Icon Requirements

Learn more about Google Play app icon guidelines: Design Specifications, the mistakes to avoid, and 4 ways to create icons that will really stand out.

Jun 20 · Jonathan Fishman · 5 mins
The Orange Brick Road: ASO Learning Path #1 – The Creative Optimization Edition
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ASO Guides
The Orange Brick Road: ASO Learning Path #1 – The Creative Optimization Edition

This article offers you a shortcut to mastering Creative Optimization, with all the materials you need to turn your app or game into a success. Just follow the footprints on the orange bricks inside.

May 20 · Ron Gordon · 5 mins
The Complete App Store Optimization (ASO) Guide (2021)
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ASO Guides
The Complete App Store Optimization (ASO) Guide (2021)

You can't underestimate ASO's place in your company's marketing strategy. A well performed process will help you reach your KPIs sooner and with more insights for future growth. This App Store Optimization guide will help you master the intricacies of this winning doctrine.

Mar 02 · Jonathan Fishman · 43 mins
Analyzing App Preview Videos: A Gift and a Curse
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ASO Guides
Analyzing App Preview Videos: A Gift and a Curse

Should you spend time and budget to create an app preview video, or can you take the risk of losing a competitive edge? First - make sure you properly analyze your work. Here's how.

Nov 05 · Esther Shatz · 3 mins

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