a/b testing
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How to A/B Test your App Store and Google Play Store Pages
More than just focusing on absolute conversion rates figures, nailing App Store Testing will have ripple effects that’ll amplify most of your marketing endeavours. Learn more with this guide.
Breaking Tests: All You Need to Know About the Chemistry Behind App Store Testing
What do App Store testing methods have in common with one of the most esteemed TV series of all time? We're still trying to figure it out.
Storemaven’s StoreIQ: Going Under the Hood
Storemaven's approach to A/B/n testing is designed to tackle many of the problems of the classical testing methods. Fair warning - some basic statistical theory knowledge is required before you continue reading.