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    a/b testing

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    How to A/B Test your App Store and Google Play Store Pages

    More than just focusing on absolute conversion rates figures, nailing App Store Testing will have ripple effects that’ll amplify most of your marketing endeavours. Learn more with this guide.
    Jonathan Fishman 09/13/2020

    Breaking Tests: All You Need to Know About the Chemistry Behind App Store Testing

    What do App Store testing methods have in common with one of the most esteemed TV series of all time? We're still trying to figure it out.
    Jonathan Fishman 09/17/2020

    Storemaven’s StoreIQ: Going Under the Hood

    Storemaven's approach to A/B/n testing is designed to tackle many of the problems of the classical testing methods. Fair warning - some basic statistical theory knowledge is required before you continue reading.
    Dan Warshavski 09/22/2020

    Join 10,000 other mobile marketers and stay on top of your craft with ASO Food for Thought




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