ASO Best Practices: How to Design and Run Better Screenshot Tests
You only have one app store page. No matter where people come from—whether it’s through paid user acquisition (UA) ads, word of mouth, app store search results, top charts, navigation tabs, etcetera—they all land on this single page.
Staying Ahead of the ASO Testing Curve: Why the Top Apps Test & Keep Testing
As ASO and mobile marketing people, our job is to make sure that our creative elements in the App Store and Google Play are doing their job
The Wrong Way to ASO: Test in Google Experiments & Implement in iOS
The final hurdle every user must cross on their journey to install always sits with creative assets.
Why We Use Bayesian Statistics for More Accurate ASO Testing
In this post, I will dive in a bit deeper and explain the statistical fundamentals that make StoreIQ™ more accurate for ASO testing.
5 Ingredients of an Effective App Store Optimization (ASO) Test
As a mobile marketer, you have one main goal: acquire the most qualified users, profitably.