ASO Landscape
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iOS 15 – Custom Product Pages Guide
What are Apple's Custom Product Pages for iOS 15, how do they impact your ASO/UA strategies, & what actions should you take to prepare? Kickstart your iOS 15 understanding with this guide.
iOS 15’s New Features that Revolutionize App Store Optimization (ASO)
iOS 15’s new features, Product Page Optimization and Custom Product Pages, will revolutionize App Store Optimization (ASO). Learn about how iOS 15 is changing the ASO landscape.
The Six Challenges of Product Page Optimization and How to Solve Them
Unclear data, clunky icon testing, and the long wait to reach a conclusive result. Product Page Optimization has the potential to be a great tool for savvy mobile marketers, but it's not there yet.
“Never Let a Good Crisis Go to Waste” – What You Should know About The Mobile Game Market In 2023
Is there really a ‘softness’ period shadowing the industry? And if there is - what should you do when considering your next year’s strategy? Our VP of Marketing has more.
4 Tips to Build Your Mobile Game Marketing Strategy for 2023
Learn how to build your mobile game marketing strategy for 2023. Our expert tips look into CPPs, MMM, SKAN, funnel optimization and leveraging TikTok to promote mobile games.
3 Tips to Consider When Creating Successful Mobile Games
Mobile game developing can be a challenge. Discover 3 important considerations for creating & building mobile games. Develop your game plan today.
Apple WWDC 2022: What it Means for Mobile Marketers?
Earlier this week, Apple hosted its annual developer conference, WWDC 2022 and introduced the world to iOS 16. Our VP Marketing analyzes what the main focal points are for mobile marketers.
Mobile Growth-ers: Welcome to the Era of Intelligent Optimization
The app stores came to life as an afterthought, in a time when most believed their CVR was near 100%. They were essentially technical specs. Now, many years later, with Google upping Apple's iOS 15 tools, we've gone a full 180°. It's a world of powerful knowledge with no ceiling on optimization. Storemaven's VP Consultancy has more.
New Google Play Developer Console Marketing Capabilities: 2022 Update
Google just introduced game-changing capabilities for mobile marketers, UA and ASO folks that rival those introduced by Apple back in 2021. Storemaven’s VP Marketing gives you a guided tour around the new offerings and what they mean for your mobile growth.
The New Acronym for All Game Developers: What You Should Know About RTPs?
When your game receives quality users from an unconnected app, don’t just shrug your shoulders. Understand how they got to your game and capitalize on their reasoning for choosing it. Our VP of Product Marketing has more.