Mobile Growth & Pancakes Podcast


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Episode #35: How to Maximize a Mobile Game’s Business Potential with Ivan Trancik

In episode #35 of our podcast, we sat down with Ivan Trancik, SuperScale CEO and Founder. We talked about the mobile game industry, LTV growth and how to optimize a game's content for players.

Episode #52: Alternative UA Channels and Strategies with Vladimir Alov

For this episode of Mobile Growth and Pancakes, we sat down with Stoloto's Head of Growth Marketing to hear more about mobile performance, organic traffic and the TikTok effect.

Episode #37: Mastering UA Globally and Locally with Veera Ala-Kaila

In our latest episode of Mobile Growth and Pancakes, we sat with Wolt's User Acquisition lead Veera Ala-Kaila to discuss UA strategies and location-based decisions.

Episode #53: The Future of Mobile Gaming Distribution With Piyush Mishra

Product Madness' Head of Growth Marketing join us for this episode, to talk about performance marketing in gaming and app-based companies, how iOS 14.5 impacted gaming distribution and more.

Episode #21: Post-IDFA Mobile Advertising with Offer Yehudai

In episode 21 of Mobile Growth and Pancakes, we sat down with Offer Yehudai, President at Fyber, to go into the nuts and bolts of mobile advertising - and whether this industry can recover after a rough year.

Episode #38: How Brand Marketing is Making a Comeback with Brooke McKnight

In episode 38 of our podcast - Mobile Growth and Pancakes - we talked with Jam City's VP of Product Marketing about brand marketing choices and strategies.
MGP: social media apps

Episode #54: Developing Winning Strategies for Social Media Apps with Ariel Cohen

In this episode of Mobile Growth and Pancakes, we sat down with Tango's HoM and looked into TikTok, how it changed social media trends, and the rise of live streaming.

Episode #22: Launching Hit Mobile Games with Sophie Vo

Episode 22 of our podcast, Mobile Growth and Pancakes, is all about gaming, as Sophie Vo, Studio and game lead at Voodoo shares her secrets.

Episode #39: Understanding Growth Loops and Channel Strategy with Scott Dodson

In episode 39 of Mobile Growth and Pancakes we sat down with Scott Dodson, the CMO at Play Magnus Group, who taught us more about growth, retention, and channel strategy.

Episode #55: Influencer Marketing Hacks for Mobile Games with Alex Ruban

Our host Alex Ruban, Product Madness' Head of Growth Strategy, talks about influencer marketing, how marketers should think about data and the phenomenon that is TikTok.

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