Mobile Growth & Pancakes Podcast

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Episode #10: Growth Without Paid UA With Dora Trostanetsky

Join our own Esther Shatz and Dora Trostanetsky from SoundCloud, to hear about the audio platform's amazing journey to the top of the charts, without even spending money on UA.

Episode #9: Do TV Ads Work for Mobile Growth With Fabien-Pierre Nicolas

Episode nine of our podcast welcomes Fabien-Pierre Nicolas, VP of US Marketing at SmartNews, to talk about one of the most questionable growth channels out there: TV advertising.

Episode #8: Combining Marketing and Product For Growth with Nebojsa Radovic & Joseph Kim

In episode eight of our podcast series, Esther Shatz is joined by Nebojsa Radovic and Joseph Kim, to see how you can easily combine marketing and product resources to drive mobile growth.

Episode #7: Optimizing For Revenue with Matej Lancaric

On episode seven of our podcast, we sit with Matej Lancaric, a UA expert, to talk about gaming KPIs, how to soft launch your product and how to strategize app monetization efforts.

Episode #6: Balancing Performance and Brand Marketing with Adam Hadi

Episode six of Mobile Growth and Pancakes welcomed Adam Hadi, VP Marketing at Current, as we discussed performance and influencer marketing and the major shifts in the industry.

Episode #5: Incrementality Projects with George Natsvlishvili

Episode five of Mobile Growth and Pancakes featured George Natsvlishvili, Glovo's Head of Organic Growth. We discussed leveraging both ASO and SEO to generate users, and the approaches and metrics he uses to drive traffic.

Episode #4: User Acquisition Systems with Claire Rozain

On episode four of Mobile Growth and Pancakes, we talked with Claire Rozain, UA Manager at Product Madness, about the more systematic approaches to user acquisition.

Introducing our New Podcast Series: Mobile Growth and Pancakes

We are delighted to present our podcast series: Mobile Growth and Pancakes. In each episode we'll host a mobile growth expert that will help us to break down a specific strategy.

Episode #1: Growth Through AI with Lomit Patel

On the first episode of Mobile Growth and Pancakes we are joined by Lomit Patel, Vice President, Growth at IMVU, to discuss the role of AI in mobile growth, his growth team, and the status quo of IMVU.

Episode #2: Gaming Growth with Nadir Garouche

Episode two of Mobile Growth and Pancakes welcomes Nadir Garouche, Growth Marketing Manager at Oh BiBi, discussing his unique take on gaming communities