Mobile Growth & Pancakes Podcast
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Episode #35: How to Maximize a Mobile Game’s Business Potential with Ivan Trancik
In episode #35 of our podcast, we sat down with Ivan Trancik, SuperScale CEO and Founder. We talked about the mobile game industry, LTV growth and how to optimize a game's content for players.
Episode #52: Alternative UA Channels and Strategies with Vladimir Alov
For this episode of Mobile Growth and Pancakes, we sat down with Stoloto's Head of Growth Marketing to hear more about mobile performance, organic traffic and the TikTok effect.
Episode #37: Mastering UA Globally and Locally with Veera Ala-Kaila
In our latest episode of Mobile Growth and Pancakes, we sat with Wolt's User Acquisition lead Veera Ala-Kaila to discuss UA strategies and location-based decisions.
Episode #53: The Future of Mobile Gaming Distribution With Piyush Mishra
Product Madness' Head of Growth Marketing join us for this episode, to talk about performance marketing in gaming and app-based companies, how iOS 14.5 impacted gaming distribution and more.
Episode #21: Post-IDFA Mobile Advertising with Offer Yehudai
In episode 21 of Mobile Growth and Pancakes, we sat down with Offer Yehudai, President at Fyber, to go into the nuts and bolts of mobile advertising - and whether this industry can recover after a rough year.
Episode #38: How Brand Marketing is Making a Comeback with Brooke McKnight
In episode 38 of our podcast - Mobile Growth and Pancakes - we talked with Jam City's VP of Product Marketing about brand marketing choices and strategies.
Episode #54: Developing Winning Strategies for Social Media Apps with Ariel Cohen
In this episode of Mobile Growth and Pancakes, we sat down with Tango's HoM and looked into TikTok, how it changed social media trends, and the rise of live streaming.
Episode #22: Launching Hit Mobile Games with Sophie Vo
Episode 22 of our podcast, Mobile Growth and Pancakes, is all about gaming, as Sophie Vo, Studio and game lead at Voodoo shares her secrets.
Episode #39: Understanding Growth Loops and Channel Strategy with Scott Dodson
In episode 39 of Mobile Growth and Pancakes we sat down with Scott Dodson, the CMO at Play Magnus Group, who taught us more about growth, retention, and channel strategy.
Episode #55: Influencer Marketing Hacks for Mobile Games with Alex Ruban
Our host Alex Ruban, Product Madness' Head of Growth Strategy, talks about influencer marketing, how marketers should think about data and the phenomenon that is TikTok.