Mobile Growth & Pancakes Podcast
Episode #21: Post-IDFA Mobile Advertising with Offer Yehudai
In episode 21 of Mobile Growth and Pancakes, we sat down with Offer Yehudai, President at Fyber, to go into the nuts and bolts of mobile advertising - and whether this industry can recover after a rough year.
Episode #22: Launching Hit Mobile Games with Sophie Vo
Episode 22 of our podcast, Mobile Growth and Pancakes, is all about gaming, as Sophie Vo, Studio and game lead at Voodoo shares her secrets.
Episode #23: Designing Affiliate Marketing Funnels with Marichka Baluk
In this episode, we're joined by Blinkist's Director of Online Marketing to talk about affiliate marketing metrics and how to succeed in a time of a global pandemic.
Episode #24: Overcoming Growth Challenges Through Customer Lifecycle Management with Victor Seca
The customer lifecycle is not a topic we deal with often on our podcast, yet such an imperative part of any marketing strategy. Our latest episode welcomes Victor Seca, to explain and share more.
Episode #25: Hyperlocal Growth Strategies with Jeff Aksengor
How to build a localized go-to-market strategy and how to readjust your content strategy during a pandemic. Our latest episode with Jeff Askengor reveals this and more.
Episode #26: Growing Your App While Building Credibility with Jeff Perkins
In episode 26, we talked then CMO of ParkMobile (now CEO) Jeff Perkins, who shared secrets on building a marketing strategy and balance product vision with responding to user feedback.
Episode #27: Are Paid UA Ads Useless? With Tom Hammond
How small-budget studios, struggling with resources, can use audience-based strategies and paid ads to create hit games? Listen to episode #27 of our podcast with Tom Hammond to learn more.
Episode #28: The Comeback of Old School Game Marketing With Adam Jaffe
In this episode of Mobile Growth and Pancakes, Adam Jaffe, CEO of Mega World Wide, shares stories from how game marketing was only a few years ago, and prepares for the future of advertising.
Episode #17: Video Creative Mastery with Bryan Buskas
Our guest in episode 17 is Bryan Buskas, VP, Gaming, at Tubescience, who shares his love for performance marketing, actionable data, and creativity that makes an impact.
Episode #16: Ad Automation and Creative Strategies with Hannah Parvaz
In episode 16 of Mobile Growth and Pancakes, Hannah Parvaz, Head of Growth at Curio Labs, shares her strategies and tips for creating ads that bring growth.