Mobile Growth & Pancakes Podcast


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Episode #16: Ad Automation and Creative Strategies with Hannah Parvaz

In episode 16 of Mobile Growth and Pancakes, Hannah Parvaz, Head of Growth at Curio Labs, shares her strategies and tips for creating ads that bring growth.

Episode #15: Closed Vs Open Funnels with Noam Auerbach

In episode 15 of Mobile Growth and Pancakes, Noam Auerbach from Enhancv is explaining the difference between open and closed funnels and the upcoming impact of iOS 14.

Episode #14: The State of Mobile Growth with Thomas Petit

In episode 14 of Mobile Growth and Pancakes, we embark on a trip with Thomas Petit down app store optimization lane.

Episode #13: KPI Selection with Lisa Kennelly

In episode 13 we chat with Fishbrain's CMO Lisa Kennelly about eComm and subscription-based operations, and how she leverages data from millions of users for better engagement.

Episode #12: The Evolution of Mobile Growth with Mary Filimanchuk

In episode 12 we welcomed Apalon's Director of Marketing Mary Filmanchuk. We discussed innovation as a skill, the different types of marketers and the unfolding of a modern campaign.

Episode #11: Advertising Without Targeting with Chang Chen

In this episode, we chatted with Chang Chen from, about understanding the users, lookalike audience, and targeting strategies. Listen to this episode and more here.

Episode #10: Growth Without Paid UA With Dora Trostanetsky

Join our own Esther Shatz and Dora Trostanetsky from SoundCloud, to hear about the audio platform's amazing journey to the top of the charts, without even spending money on UA.

Episode #9: Do TV Ads Work for Mobile Growth With Fabien-Pierre Nicolas

Episode nine of our podcast welcomes Fabien-Pierre Nicolas, VP of US Marketing at SmartNews, to talk about one of the most questionable growth channels out there: TV advertising.

Episode #8: Combining Marketing and Product For Growth with Nebojsa Radovic & Joseph Kim

In episode eight of our podcast series, Esther Shatz is joined by Nebojsa Radovic and Joseph Kim, to see how you can easily combine marketing and product resources to drive mobile growth.

Episode #7: Optimizing For Revenue with Matej Lancaric

In episode seven of our podcast, we sit with Matej Lancaric, a UA expert, to talk about gaming KPIs, how to soft launch your product and how to strategize app monetization efforts.