Mobile Growth & Pancakes Podcast
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Episode #42: UA for Games with Long-term Monetization Post ATT with Alexey Gusev
In this episode of Mobile Growth and Pancakes, we met with Goodgame Studios' Lead Performance Marketing, discussing the new reality for UA folks under the ATT rollout.
Episode #43: Managing Organic Methods for Mobile Growth with Iain Russel
Iain Russel, Head of Performance Marketing at MoneyHub, sits with us for this episode of Mobile Growth and Pancakes to talk about organic and paid growth activities.
Episode #44: Mastering ASO in 2022 with Simon Thillay
Our guest on episode 44 of our podcast was our good friend Simon Thillay, Head of ASO at AppTweak. We discussed App Store Optimization's place in the mobile growth realm and the new challenges coming our way.
Episode #45: Driving Growth in the Mobile Gaming Industry with Enric Pedró
In this episode of Mobile Growth & Pancakes, Jonathan Fishman is joined by Enric Pedró, VP of Growth at Tilting Point, to discuss Enric’s role and his approach to mobile growth, UA, ASO, and analytics.
Episode #32: Adapting to the New Mobile Growth Normal with Raphaël Labouré
In episode 32 of our podcast we talked with MWM's Head of Growth Raphael Laboure about the IDFA deprecation, how ROAS is not an accurate indicator anymore and how to readjust to the new industry reality following iOS 15.
Episode #47: Developing a Growth Strategy for Mobile Game Categories with Jerome Turnbull
In this episode of our podcast, we sat down with AppLovin's VP of Growth and discussed game monetization, choosing the right app store categories and first-party UA.
Episode #48: What Mobile Marketers Should Know About UGC Ads with Christian Eckhardt
We sat down with Customlytics' CEO to talk about user-generated content, and how to adjust to an ever-changing industry like the mobile advertising one.
Episode #49: What Are the New Capabilities in Google Play and What Do They Mean?
In this special episode of Mobile Growth and Pancakes, our two hosts faced each other to talk about Google’s recently announced mobile marketing tool changes.
Episode #50: Leading Efficient UA and Growth Strategies with Mariusz Gąsiewski
Our guest on this episode of MGP is CEE Mobile Gaming Lead at Google, Mariusz Gasiewski, sharing his takes on the changes in the gaming industry, Google's privacy ecosystem and how to build a team of pros.
Episode #51: Designing an Innovative UA Marketing Strategy with Stefana Pesko
In this episode of Mobile Growth and Pancakes, we sat down with Product Madness' UA Manager to talk about creatives, mobile marketing tools, targeted campaigns and future trends.