An essential aspect of app store optimization (ASO) is localization, or adapting an app store to different countries and their languages. Here’s a step-by-step guide on how to change the localization in your iPhone so that you can view how different App Stores look around the world.

1. Set Device Language

iOS App Store Localization: Set Device Language

Under “Settings,” click “General” and scroll down to click “Language & Region.” Within this frame, click “iPhone Language” to select the language. Please note that the language you select here does not limit the App Store to that specific language. For example, if you set the language to Spanish, you can still change the country to Italy (explained in Step 3) and view the App Store in Italian. However, once you switch the language, your phone will now operate in that language. That means that all labels under “Settings” (and throughout the phone) will appear in that language. Hence, it’s important that you remember how to get to “Settings” before changing the language.

You must modify the device language because you can’t access international App Stores if your iPhone language is set to English.


2. Sign into Apple ID

iOS App Store Localization: Apple ID Sign-in

After you set the language, go back to “Settings” and click “iTunes & App Store.” If you’re navigating in an unfamiliar language, you can find this tab by looking for the blue App Store icon. From there, tap your Apple ID (shown in blue text at the top) and choose the first pop-up option, “View Apple ID.”


3. Change Country or Region

iOS App Store Localization: Change Country and Region

Once you have signed in to your Apple ID, click “Country/Region.” From there, click “Change country and region” (shown in blue text). Once clicked, you can choose the country and region whose App Store you’re interested in viewing. As mentioned before, the language you selected in Step 1 does not limit your country/region App Store options.


4. Accept Apple’s Terms and Conditions

iOS App Store Localization: Accept Apple’s Terms

After selecting a country, Apple’s Terms and Conditions will automatically pop up. Click “Accept.”


5. Exit Credit Card Page

iOS App Store Localization: Exit Credit Card Page

You will then be asked to input your credit card information. You can simply exit at this point without inputting your credit card details.


6. Launch App Store

iOS App Store Localization: Launch App Store Page

Now launch the App Store again and… voila! The App Store is now in the language of the country you have chosen.

If you have any questions about this guide, please email

Looking for an easier way preview app stores in different localizations? Our free ASO Tool Box Chrome extension lets you preview any app, in any localization, and download all creative assets (including video) straight from your desktop.

Read more about the ASO Tool Box here!