Privacy Policy

Last Revised: August 26th, 2018


StoreMaven LTD (“StoreMaven”, “we” or “us”) respect the privacy of the users of our App Store Performance Optimization platform (the “Platform”) and/or our website at: (the “Site”), and are committed to protect the personal information that users share with us in connection with the use of our Platform and/or Site (collectively – the “Service”).


This Privacy Policy (the “Privacy Policy”) is intended to describe our practices regarding the information we may collect from you (the “User” or “you”) when you use the Service (or any part thereof), the manners in which we may use such information, and the options and rights available to you.


Capitalized terms which are not defined herein, shall have the meaning ascribed to them in our Terms of Service available at (the “Terms”), which this Privacy Policy is incorporated thereto by reference.





Please note: you are not obligated by law to provide us with any Personal Information. You hereby acknowledge and agree that you are providing us with Personal Information at your own free will, for the purposes described in Section ‎4 below, and that we may retain such Personal Information in accordance with this Privacy Policy and any applicable laws and regulations.


2. Which information we may collect on our Users?

We may collect two types of data and information from our Users:

a. The first type of information is un-identified and non-identifiable information pertaining to a User(s), which may be made available or gathered via the User’s use of the Service (“Non-personal Information”). We are not aware of the identity of the User from which the Non-personal Information was collected. Non-personal Information which is being collected consists of technical information and aggregated usage information, and may contain, among other things, the activity of the User on the Service (including on any Mobile Landing Pages available therein), User’s ‘click-stream’ and scrolls on the Service, device type, operation system and browser information, screen resolution, language and keyboard settings, etc.

b. The second type of information is individually identifiable information, namely information that identifies an individual or may with reasonable effort identify an individual, or may be of private or sensitive nature (“Personal Information”).


Personal Information which is being gathered may consist of the following:

• The User’s IP address, which is automatically provided by the User and used mainly for enhancing the User’s experience and for geolocation personalization and security purposes, as further detailed below;

• In the event that a User registers to the Service through the registration form available on the Service, such User will be required to provide certain information such as his/her e-mail address and phone number; and

• Any Personal Information provided voluntarily by the User via its use of the Service, such as the User’s e-mail address in order to be contacted (and any additional information related to such contacts), User Generated Content provided through use of the Service, and/or other actions performed by the User in connection with the Service.


For avoidance of doubt, any Non-personal Information connected or linked to any Personal Information shall be deemed as Personal Information as long as such connection or linkage exists.


We do not collect any Personal Information from you or related to you without your approval, which is obtained, inter alia, through your active acceptance to the Terms and this Privacy Policy.


3. How Do We Collect Information on Our Users?

There are two main methods we use:

a. We collect information through your use of the Service. In other words, when you are using the Service, including when you browse the Site and/or any Mobile Landing Pages, we are aware of it and may gather, collect and record the information relating to such usage, either independently or through the help of third-party services as detailed below.

b. We collect information which you provide us voluntarily. For example, we collect Personal Information which you voluntarily provide when you register to the Service and/or contact us directly.


We store the Personal Information either independently or through the help of our authorized third-party service providers as detailed below.


4. What are the Purposes of the Collection of Information?

We collect Non-personal and Personal Information in order to provide and operate the Service, including for statistical and research purposes; to enable us to further develop, customize and improve the Service based on Users’ common preferences and uses; to create and provide our Registered Users, business partners and affiliates with aggregated statistical data and other aggregated and/or inferred Non-personal Information; and to enable us to provide our Users with a better user experience, with more relevant Content, Mobile Landing Pages and marketing materials, and with technical assistance and support.


5. Sharing Information with Third Parties

StoreMaven will not share any Personal Information it collects with any third party. Notwithstanding the foregoing, we may disclose Personal Information in the following cases: (a) to satisfy any applicable law, regulation, legal process, subpoena or governmental request; (b) to enforce this Privacy Policy and/or the Terms, including investigation of potential violations thereof; (c) to detect, prevent, or otherwise address fraud, security or technical issues; (d) to respond to User’s support requests; (e) to respond to claims that any content available on the Service violates the rights of third-parties; (f) to respond to claims that contact information (e.g. name, e-mail address, etc.) of a third-party has been posted or transmitted without their consent or as a form of harassment; (g) to protect the rights, property, or personal safety of StoreMaven, any of its Users, or the general public; (h) when StoreMaven or any of its affiliates is undergoing any change in control, including by means of merger, acquisition or purchase of all or substantially all of its assets; (i) to collect, hold and/or manage your Personal Information through StoreMaven’s authorized third party service providers (for example, Google App Engine), as reasonable for business purposes, which may be located in a country that does not have the same data protection laws as your jurisdiction; (j) pursuant to your explicit approval prior to the disclosure; or (k) to cooperate with third parties for the purpose of enhancing the Service and User’s experience.

For avoidance of doubt, StoreMaven may transfer and disclose to third parties or otherwise use Non-personal Information at its sole discretion.


6. Deletion of Personal Information

If for any reason you wish us to delete your Personal Information stored with us and identifying to you, please send us an e-mail to:, and we will make reasonable efforts to delete any such Personal Information pursuant to any applicable privacy laws. Note that unless you instruct us otherwise we may retain your Personal Information for a period of twelve (12) months or a longer period as reasonably needed to provide you with the Service and/or as legally required.


7. Minors

To use the Service, you must be over the age of thirteen (13). StoreMaven does not knowingly collect Personal Information from children under the age of thirteen (13) and does not wish to do so. We reserve the right to request proof of age at any stage so that we can verify that minors under the age of thirteen (13) are not using the Service. In the event that it comes to our knowledge that a person under the age of thirteen (13) is using the Service, we will prohibit and block such User from accessing the Service and will make all efforts to promptly delete any Personal Information stored with us with regard to such User.


8. Security

We take a great care in implementing and maintaining the security of the Service, and the User’s Personal Information. The Personal Information is hosted on Google App Engine, which provides advanced security features. StoreMaven employs industry standard procedures and policies to ensure the safety of its Users’ Personal Information, and prevent unauthorized use of any such information. However, we do not and cannot guarantee that unauthorized access will never occur.


9. Third Party Software/Service

While providing the Service we may be using third party software and/or services in order to collect and/or process the information detailed herein. Such services include, without limitation, Google App Engine, which privacy policy can be found at:


10. Third Party Services

While using the Service you may encounter User Generated Content and/or links to Third Party Services, including through User Generated Content published through the Service. Please be advised that such User Generated Content and/or Third Party Services are independent from StoreMaven, and if you click on any of these links, these Third Party Services may use cookies and other web-tracking technologies to collect non-personal and/or personal information about you. We assume no responsibility or liability whatsoever with regard to privacy matters or any other legal matter with respect to such services. We encourage you to carefully read the privacy policies and the terms of use or service of such third parties, as their terms, not ours, will apply to any of your interactions with such third parties.


11. Cookies

When you access or use the Service, StoreMaven may use industry-wide technologies such as “cookies” (or similar technologies), which store certain information on your computer (“Local Storage”) and which will allow us to enable automatic activation of certain features, and make your service experience much more convenient and effortless. The cookies used by the Service are created per session, do not include any information about you other than your session key, and are removed as your session ends. It is easy to prohibit the Local Storage. Most browsers will allow you to erase cookies from your computer’s hard drive, block acceptance of cookies, or receive a warning before a cookie is stored. However, if you block or erase cookies, your online experience may be limited.


12. Changes to the Privacy Policy

StoreMaven reserves the right to change this Privacy Policy at any time and at its sole discretion, so please re-visit this page frequently. We will provide notice of substantial changes of this Privacy Policy on the Service and/or by sending you an e-mail to the e-mail address that is registered with your User Account. Such substantial changes will take effect seven (7) days after such notice was provided on any of the abovementioned methods. Otherwise, all other changes to this Privacy Policy are effective as of the stated “Last Revised” date, and your continued use of the Service after the Last Revised date will constitute acceptance of, and agreement to be bound by, those changes.


13. Calls with StoreMaven

As part of the Services, you have the opportunity to participate in calls with StoreMaven. These calls may be conducted through any medium such as telephone or video conferencing software. By using the Services, you acknowledge that the calls may be recorded for record-keeping, training, and quality-assurance purposes.


13. Have any Questions?

If you have any questions (or comments) concerning this Privacy Policy, you are welcome to send us an e-mail at:, and we will make an effort to reply within a reasonable timeframe.