Product updates or version releases can be extremely powerful in terms of increasing the number of metrics. The right store image might improve conversion rates, and a new character being added to a game might cause an upturn in organic app units. Here’s more:
In this video here, our VP consultancy and Product Marketing Esther Shatz shed some more light on why this is such a crucial doctrine.
And in this video here you can hear our Senior Client Services Manager Elad Baron going into the technical side of things, in layman’s terms.