Polarbeam Step by Step: Analyzing a Version Release

Product updates or version releases can be extremely powerful in terms of increasing the number of metrics. The right store image might improve conversion rates, and a new character being added to a game might cause an upturn in organic app units. Here's more:

Product updates or version releases can be extremely powerful in terms of increasing the number of metrics. The right store image might improve conversion rates, and a new character being added to a game might cause an upturn in organic app units. Here’s more:

In this video here, our VP consultancy and Product Marketing Esther Shatz shed some more light on why this is such a crucial doctrine.

And in this video here you can hear our Senior Client Services Manager Elad Baron going into the technical side of things, in layman’s terms.

About Esther Shatz
For some it goes: Moses -> the elders -> People of Israel. For most of us here it's simply: Everything that happens in the mobile world -> Esther -> Storemaven. When not on maternity leave, Esther is leading all consultancy and product marketing activities as Senior VP.

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