Esther Shatz


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Episode #22: Launching Hit Mobile Games with Sophie Vo

Episode 22 of our podcast, Mobile Growth and Pancakes, is all about gaming, as Sophie Vo, Studio and game lead at Voodoo shares her secrets.

Polarbeam Step by Step: Impact of UA on Organics

“K factor” is a sexy term in the industry. In theory, Quality advertising has a knock on effect on our organic growth, not just the trackable paid impact. Learn more:

Episode #24: Overcoming Growth Challenges Through Customer Lifecycle Management with Victor Seca

The customer lifecycle is not a topic we deal with often on our podcast, yet such an imperative part of any marketing strategy. Our latest episode welcomes Victor Seca, to explain and share more.

Polarbeam Step by Step: Organic Cannibalization

Sometimes we see that while we are spending more money, and our paid traffic goes up, our total search funnel remains the same. This is an indicator that we are paying for traffic that we may otherwise have got for free. Check our guide on Cannibalization to learn more.

Polarbeam Step by Step: Analyzing Brand Effort

When launching an influencer campaign, or any other offline advertising effort, the goal is to increase your brand awareness and ultimately increase downloads of your application. Polarbeam allows you to do just that. Here's how.

Episode #25: Hyperlocal Growth Strategies with Jeff Aksengor

How to build a localized go-to-market strategy and how to readjust your content strategy during a pandemic. Our latest episode with Jeff Askengor reveals this and more.

Episode #27: Are Paid UA Ads Useless? With Tom Hammond

How small-budget studios, struggling with resources, can use audience-based strategies and paid ads to create hit games? Listen to episode #27 of our podcast with Tom Hammond to learn more.

Episode #26: Growing Your App While Building Credibility with Jeff Perkins

In episode 26, we talked then CMO of ParkMobile (now CEO) Jeff Perkins, who shared secrets on building a marketing strategy and balance product vision with responding to user feedback.

Episode #23: Designing Affiliate Marketing Funnels with Marichka Baluk

In this episode, we're joined by Blinkist's Director of Online Marketing to talk about affiliate marketing metrics and how to succeed in a time of a global pandemic.

Episode #21: Post-IDFA Mobile Advertising with Offer Yehudai

In episode 21 of Mobile Growth and Pancakes, we sat down with Offer Yehudai, President at Fyber, to go into the nuts and bolts of mobile advertising - and whether this industry can recover after a rough year.

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