Esther Shatz
When your game receives quality users from an unconnected app, don’t just shrug your shoulders. Understand how they got to your game and capitalize on their reasoning for choosing it. Our VP of Product Marketing has more.
In episode 21 of Mobile Growth and Pancakes, we sat down with Offer Yehudai, President at Fyber, to go into the nuts and bolts of mobile advertising - and whether this industry can recover after a rough year.
The app stores came to life as an afterthought, in a time when most believed their CVR was near 100%. They were essentially technical specs. Now, many years later, with Google upping Apple's iOS 15 tools, we've gone a full 180°. It's a world of powerful knowledge with no ceiling on optimization. Storemaven's VP Consultancy has more.
How small-budget studios, struggling with resources, can use audience-based strategies and paid ads to create hit games? Listen to episode #27 of our podcast with Tom Hammond to learn more.
In episode 26, we talked then CMO of ParkMobile (now CEO) Jeff Perkins, who shared secrets on building a marketing strategy and balance product vision with responding to user feedback.
Episode 22 of our podcast, Mobile Growth and Pancakes, is all about gaming, as Sophie Vo, Studio and game lead at Voodoo shares her secrets.
Why won't we say it out loud? The app categories we know are broad, overlapping, and can be easily ignored. That's why we have been creating our own Taxonomy. Storemaven's VP Consultancy explains more.
Product updates or version releases can be extremely powerful in terms of increasing the number of metrics. The right store image might improve conversion rates, and a new character being added to a game might cause an upturn in organic app units. Here's more:
“K factor” is a sexy term in the industry. In theory, Quality advertising has a knock on effect on our organic growth, not just the trackable paid impact. Learn more:
Sometimes we see that while we are spending more money, and our paid traffic goes up, our total search funnel remains the same. This is an indicator that we are paying for traffic that we may otherwise have got for free. Check our guide on Cannibalization to learn more.
When launching an influencer campaign, or any other offline advertising effort, the goal is to increase your brand awareness and ultimately increase downloads of your application. Polarbeam allows you to do just that. Here's how.
Learn how to build your mobile game marketing strategy for 2023. Our expert tips look into CPPs, MMM, SKAN, funnel optimization and leveraging TikTok to promote mobile games.
In this episode, we're joined by Blinkist's Director of Online Marketing to talk about affiliate marketing metrics and how to succeed in a time of a global pandemic.
The customer lifecycle is not a topic we deal with often on our podcast, yet such an imperative part of any marketing strategy. Our latest episode welcomes Victor Seca, to explain and share more.
How to build a localized go-to-market strategy and how to readjust your content strategy during a pandemic. Our latest episode with Jeff Askengor reveals this and more.
One product page to rule all user journeys was a marketing flop. With the arrival of Apple’s Custom Product Pages, you can now fulfill your wildest marketing quests. Our VP Consultancy summarizes how to use them on ASA.
Celebrating 20 episodes of Mobile Growth and Pancakes with Andrej Kugonic from Nordeus. We talked about marketing for mobile games, brand marketing metrics and how to maintain growth over ten years.
In episode 19 of Mobile Growth and Pancakes, Esther Shatz sat with Saulo Marti, Director of Marketing at Olist, to hear firsthand about growth strategies, a testing first mindset and CVR optimization.
In episode 18 of our podcast, we welcomed Natalie Dzord, a growth marketing enthusiast, to talk about universal app campaigns, cannibalization challenges and the future of ASO.
Should you spend time and budget to create an app preview video, or can you take the risk of losing a competitive edge? First - make sure you properly analyze your work. Here's how.
Our guest in episode 17 is Bryan Buskas, VP, Gaming, at Tubescience, who shares his love for performance marketing, actionable data, and creativity that makes an impact.
In episode 16 of Mobile Growth and Pancakes, Hannah Parvaz, Head of Growth at Curio Labs, shares her strategies and tips for creating ads that bring growth.
In episode 15 of Mobile Growth and Pancakes, Noam Auerbach from Enhancv is explaining the difference between open and closed funnels and the upcoming impact of iOS 14.
In episode 14 of Mobile Growth and Pancakes, we embark on a trip with Thomas Petit down app store optimization lane.
In episode 13 we chat with Fishbrain's CMO Lisa Kennelly about eComm and subscription-based operations, and how she leverages data from millions of users for better engagement.
In episode 12 we welcomed Apalon's Director of Marketing Mary Filmanchuk. We discussed innovation as a skill, the different types of marketers and the unfolding of a modern campaign.
In this episode, we chatted with Chang Chen from Otter.ai, about understanding the users, lookalike audience, and targeting strategies. Listen to this episode and more here.
What makes a good creative, how important they are for your App Store strategy, and how to measure their success? Watch our webinar with Gamesforum to learn more.
Join our own Esther Shatz and Dora Trostanetsky from SoundCloud, to hear about the audio platform's amazing journey to the top of the charts, without even spending money on UA.
Episode nine of our podcast welcomes Fabien-Pierre Nicolas, VP of US Marketing at SmartNews, to talk about one of the most questionable growth channels out there: TV advertising.
What are the key reasons for updating an app, what is the ideal cadence of updates, and what methods you should use to promote an update? We're answering every question.
In episode eight of our podcast series, Esther Shatz is joined by Nebojsa Radovic and Joseph Kim, to see how you can easily combine marketing and product resources to drive mobile growth.
In episode seven of our podcast, we sit with Matej Lancaric, a UA expert, to talk about gaming KPIs, how to soft launch your product and how to strategize app monetization efforts.
Episode six of Mobile Growth and Pancakes welcomed Adam Hadi, VP Marketing at Current, as we discussed performance and influencer marketing and the major shifts in the industry.
Learn how to design panoramic screenshots on the Apple App Store that encourage visitors to scroll your App Preview Gallery
Episode five of Mobile Growth and Pancakes featured George Natsvlishvili, Glovo's Head of Organic Growth. We discussed leveraging both ASO and SEO to generate users, and the approaches and metrics he uses to drive traffic.
Learn how to design Panoramic Screenshots for the Google Play Store that will encourage visitors exploration and Gallery engagement
Like any other marketing campaign, our main goal in sending traffic to a StoreMaven test is to get quality users at the lowest cost possible. In this post, we will touch on a few important elements to take into consideration.
A step-by-step guide for creating ASO tests in Storemaven
This guide explains how app developers/media vendors should set up media campaigns driving traffic to a Storemaven test from non-Facebook channels
Watch Matt Curtis, VP Growth Marketing at Zynga, and Maria Waters, Head of Conversion at Zynga speaking about how they leverage StoreMaven to drive their mobile growth strategy.
In episode four of Mobile Growth and Pancakes, we talked with Claire Rozain, UA Manager at Product Madness, about the more systematic approaches to user acquisition.
The Gallery is clearly the core marketing asset of an app’s Product Page on iOS. It occupies the most dominant real estate on the page and therefore plays a crucial role in convincing Visitors to install your app.
In the first episode of Mobile Growth and Pancakes we are joined by Lomit Patel, Vice President, Growth at IMVU, to discuss the role of AI in mobile growth, his growth team, and the status quo of IMVU.
Episode two of Mobile Growth and Pancakes welcomes Nadir Garouche, Growth Marketing Manager at Oh BiBi, discussing his unique take on gaming communities
In episode three of Mobile Growth and Pancakes we sit down with Sarah Main, Director of Product at WeatherBug, to look at their unique feedback system and discuss the significance of partnerships.
With Pearl’s Peril having been around the block for a while, and had surged in popularity throughout its lifespan, it’s only natural that some players have lapsed over the years. How do you win them back?
Users come to Google Play and Apple’s App Store for the same purpose – to Install an app. But in order to get them to do so you have to know how they are different from one another