Esther Shatz


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Episode #13: KPI Selection with Lisa Kennelly

In episode 13 we chat with Fishbrain's CMO Lisa Kennelly about eComm and subscription-based operations, and how she leverages data from millions of users for better engagement.

Episode #12: The Evolution of Mobile Growth with Mary Filimanchuk

In episode 12 we welcomed Apalon's Director of Marketing Mary Filmanchuk. We discussed innovation as a skill, the different types of marketers and the unfolding of a modern campaign.

Analyzing App Preview Videos: A Gift and a Curse

Should you spend time and budget to create an app preview video, or can you take the risk of losing a competitive edge? First - make sure you properly analyze your work. Here's how.

Episode #11: Advertising Without Targeting with Chang Chen

In this episode, we chatted with Chang Chen from, about understanding the users, lookalike audience, and targeting strategies. Listen to this episode and more here.

Watch our Webinar: Maximizing the Funnel with Creative Optimization

What makes a good creative, how important they are for your App Store strategy, and how to measure their success? Watch our webinar with Gamesforum to learn more.

Episode #10: Growth Without Paid UA With Dora Trostanetsky

Join our own Esther Shatz and Dora Trostanetsky from SoundCloud, to hear about the audio platform's amazing journey to the top of the charts, without even spending money on UA.

Episode #9: Do TV Ads Work for Mobile Growth With Fabien-Pierre Nicolas

Episode nine of our podcast welcomes Fabien-Pierre Nicolas, VP of US Marketing at SmartNews, to talk about one of the most questionable growth channels out there: TV advertising.

Episode #8: Combining Marketing and Product For Growth with Nebojsa Radovic & Joseph Kim

In episode eight of our podcast series, Esther Shatz is joined by Nebojsa Radovic and Joseph Kim, to see how you can easily combine marketing and product resources to drive mobile growth.

Episode #7: Optimizing For Revenue with Matej Lancaric

In episode seven of our podcast, we sit with Matej Lancaric, a UA expert, to talk about gaming KPIs, how to soft launch your product and how to strategize app monetization efforts.

Episode #6: Balancing Performance and Brand Marketing with Adam Hadi

Episode six of Mobile Growth and Pancakes welcomed Adam Hadi, VP Marketing at Current, as we discussed performance and influencer marketing and the major shifts in the industry.