When launching an influencer campaign, or any other offline advertising effort, the goal is to increase your brand awareness and ultimately increase downloads of your application. Examples could be a billboard in a popular location, a TV advert, a well-known Youtuber, or Christiano Ronaldo playing your game on twitch. The challenge however is to measure the results. With YouTubers you can evaluate the clicks but what about all the people taking a mental note and then searching for your application? Organic search is the main metric to analyze and Polarbeam allows you to do just that for any desired time frame. With this analysis, you can determine the organic impact of the campaign.
Watch our VP of Consultancy and Product Marketing Esther Shatz explaining more:
And our Senior Client Services Manager Elad Baron comes in with his tool-box: