Using Apple Search ads can be a powerful way of boosting organic search app units. In theory, if we’re getting more downloads through paid search that should translate into improved Keyword ranking and a general increase in total app units via search. However, sometimes we see that while we are spending more money, and our paid traffic goes up, our total search funnel remains the same. This is an indicator that we are paying for traffic that we may otherwise have got for free.
Here’s our VP Consultancy and Product Marketing Esther Shatz explaining it more thoroughly:
And for the nuts and bolts, we have our Senior Client Services Manager Elad Baron spilling the tea: