Is there really a ‘softness’ period shadowing the industry? And if there is - what should you do when considering your next year’s strategy? Our VP of Marketing has more.
Earlier this week, Apple hosted its annual developer conference, WWDC 2022 and introduced the world to iOS 16. Our VP Marketing analyzes what the main focal points are for mobile marketers.
When your game receives quality users from an unconnected app, don’t just shrug your shoulders. Understand how they got to your game and capitalize on their reasoning for choosing it. Our VP of Product Marketing has more.
Choosing the right category for your mobile game has a ton of impact. But you might get more downloads from being ranked #8 in Casual, than being ranked #3 on RPG. This piece will help you pave the way for your desired audience.
Why won't we say it out loud? The app categories we know are broad, overlapping, and can be easily ignored. That's why we have been creating our own Taxonomy. Storemaven's VP Consultancy explains more.
So you’ve ticked every box to ensure your audience will engage with your Influencer Campaign, but now comes the biggest challenge - how to measure them. Storemaven is here to help. Our Head of Analytics tells all.
How do you look at your top funnel traffic? iOS 15 is coming and it requires some major preparation. Storemaven's President Adam Rakib makes sure you won't miss any opportunity. Learn more.
Our latest App Store Category Spotlight delves into Health and Fitness apps. For your app or mobile game to reach its full potential, discover which ASO strategies to embrace and which ones to avoid.
For our eighth installment in our category spotlight series, we're taking on the 25 top-grossing apps in the Food and Drink category. See what these household names are all about when it comes to App Store domination.
Where do we go after the iOS 14.5 adoption? Well, the answer lies within your creative optimization strategy. Storemaven's Director of Marketing explains more.
FB, Instagram, TikTok, Snapchat - they need no introduction, but that doesn’t mean social media giants can ignore their app stores presence. We look at who is getting it right.
Get into character - today we’re attacking the Role-playing games category. See what the top-grossing games are doing right, and the black holes they’re avoiding.