With iOS 15, mobile marketing is on the cusp of MAJOR change. How will you ensure significant mobile growth in an App Store-centric world? We took a deep dive into why marketers can’t operate in the “old way” with tools designed for the “new way”.
Apple is known for its ambiguous OS releases. More often than not, they just create a sense of frustration with developers and users. Storemaven’s VP of Marketing looks into what clearly was a last-minute decision in Cupertino.
With in-app events joining the iOS 15 lineup, Apple provides developers with a whole new marketing tool to leverage. This piece will answer everything you need to know in order to add in-app events into your mobile marketing strategy.
How do you look at your top funnel traffic? iOS 15 is coming and it requires some major preparation. Storemaven's President Adam Rakib makes sure you won't miss any opportunity. Learn more.
Are you ready for iOS 15? Probably not yet. But don't be discouraged, read this guide and save our ultimate timeline to help you prepare.
For our eighth installment in our category spotlight series, we're taking on the 25 top-grossing apps in the Food and Drink category. See what these household names are all about when it comes to App Store domination.
Where do we go after the iOS 14.5 adoption? Well, the answer lies within your creative optimization strategy. Storemaven's Director of Marketing explains more.
FB, Instagram, TikTok, Snapchat - they need no introduction, but that doesn’t mean social media giants can ignore their app stores presence. We look at who is getting it right.
Get into character - today we’re attacking the Role-playing games category. See what the top-grossing games are doing right, and the black holes they’re avoiding.
How do the biggest brands in the world like Target, Nike and eBay optimize their app store pages to increase conversions? It’s time for our next category spotlight: Shopping apps.